Join hosts Billy Annesley and Jonah Mytro on the Friendly Golf Podcast, where they break down the latest trends, hot topics, and culture shifts shaping the game. From deep dives on recent tournaments to fresh takes on golf gear, influencers, and the evolving scene, Billy and Jonah bring sharp insights and laid-back banter to every episode.
Whether you’re a scratch golfer or just getting into the game, tune in for authentic, engaging conversations that keep you connected to the sport you love. New episodes weekly. ⛳🎙️
On Episode 08, Jonah and Billy cover the excitement surrounding The Masters, diving into Rory's playoff win, the changing image of Bryson DeChambeau, and highlights from the Masters Tournament. The discussion also touches on the experience of a three-club scramble tournament and the impact of tariffs on golf equipment prices, emphasizing the need for consumers to act quickly before prices rise. The conversation delves into the impact of tariffs on the apparel and golf equipment industries, discussing the challenges faced by manufacturers and the dynamics of brand loyalty. The speakers analyze market trends, pricing strategies, and the future of golf apparel, highlighting the potential contraction in the market. They also explore consumer behavior regarding brand value and make predictions for upcoming golf majors.
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Chapters
00:00 The Excitement of Postmasters 2025
00:48 Comparing Epic Moments: Tiger vs. Rory
02:58 Rory's Playoff Win: Pressure and Performance
05:53 Bryson's Changing Image and Fan Engagement
09:06 The Masters: Highlights and Key Performances
10:54 Tournament Formats: Three Club Scramble Experience
18:03 Impact of Tariffs on Golf Equipment Prices
21:50 Impact of Tariffs on Apparel and Golf Equipment
24:31 Challenges in Manufacturing and Brand Loyalty
27:49 Market Dynamics and Pricing Strategies
30:51 The Future of Golf Apparel and Market Contraction
35:53 Brand Value and Consumer Behavior
39:10 Predictions for Upcoming Golf Majors
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Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
4 Apr 2025
Our guest is Andrew Mcclelland
On Episode 07, Jonah and Billy were joined by Andrew Mcclelland, founder of Full Wedge Golf, who shared the journey of creating a unique golf apparel brand that caters to a younger demographic. From the initial idea in college to the challenges of starting a business from his parents' basement, he discussed the importance of brand identity, product development, and the strategies that led to retail success. The conversation also touched on future plans for the brand and insights into the evolving golf culture.
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Chapters
00:00 Introduction to Full Wedge Golf
03:00 The Journey of Starting a Golf Apparel Brand
05:55 Challenges and Triumphs in Early Days
08:58 Product Development and Market Fit
11:55 Brand Identity and Market Positioning
15:01 Sales Strategies and Retail Success
17:59 Future Plans and Innovations
21:08 Rapid Fire Questions and Closing Thoughts
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Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
29 Mar 2025
Our Guest is Jeff Testa
On Episode 06, Jonah and Billy are joined by Jeff Testa, founder of Neighborhood National, discussing the innovative approach to making golf more accessible and affordable through a community-driven model. He shares insights on the challenges of building a network of clubs, the importance of member engagement, and the unique market dynamics that influence the growth of his business. The discussion also touches on personal experiences in golf and the aspirations for the future of Neighborhood National.
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Chapters
00:00 Introduction to Neighborhood National
03:04 The Concept and Vision Behind Neighborhood National
06:06 Membership Structure and Community Engagement
08:46 Challenges and Successes in Building Clubs
12:01 Market Dynamics and Geographic Focus
14:54 Personal Stories and Experiences in Golf
18:02 Future Aspirations and Closing Thoughts
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Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
23 Mar 2025
Our Guest Is Jake Howes
On Episode 05, Jonah and Billy are joined by Jake Howes, the owner of Pioneer Golf, discusses his experiences in the indoor golf industry, including the challenges and successes he faced when starting his business. He also goes into detail about the process of building custom golf simulators for both residential and commercial clients, emphasizing the importance of selecting the right technology and the unexpected construction aspects involved in his work. Additionally, Jake shares his future goals for Pioneer Golf and provides insights into the evolving landscape of indoor golf technology.- - -Chapters00:00 Introduction to Pioneer Golf and Jake Howes03:08 Starting a Business: Challenges and Triumphs05:59 Custom Simulator Builds: Residential vs. Commercial08:59 Choosing the Right Technology for Golf Simulators12:07 Emerging Trends in Indoor Golf Technology15:03 The Construction Side of Golf Simulator Installations18:02 Future Goals and Closing Thoughts- - -Follow Friendly Golf on Apple Podcasts, Spotify, and YouTube!Stay connected with us:📲 Instagram: @friendly_golf🔗 LinkedIn: /company/friendly-golf
13 Mar 2025TRANSCRIPT
How many balls in the water on 17?
On Episode 04, Jonah and Billy dive into the golf industry, covering everything from the latest product updates and PGA Tour performances to the surge in golf participation and equipment pricing trends. They also explore the future of golf apparel, the impact of club fitting, and how golfers engage with content. To close it out, they share insights on upcoming tournaments and key strategies for success.
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Chapters
00:00 Introduction
03:12 Recent Wins and Product Updates
05:58 PGA Tour Insights and Player Performances
08:55 The Rise of Golf Participation
11:56 Golf Equipment Pricing Trends
14:58 The Future of Golf Apparel
18:00 Golf Club Fitting Experiences
21:00 Golf Content Consumption Trends
23:54 Upcoming Golf Tournaments and Strategies
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Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
7 Mar 2025TRANSCRIPT
Is Bryson going back to the PGA?
On Episode 03, Jonah and Billy discuss the latest developments in the golf world, including Brooks Koepka's potential return to the PGA Tour from LIV Golf, highlights from The Cognizant Classic, and insights into the exclusive Seminole Member Pro Event. They also share personal golf experiences, reflect on Topgolf's business challenges, and explore innovative golf-centric Airbnb options for enthusiasts. The discussion is filled with humor, insights, and a passion for the game of golf.
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Chapters
00:00 Brooks Koepka's Shift from LIV to PGA Tour
06:24 The Cognizant Classic Highlights
10:16 Seminole Member Pro Event Insights
15:11 Personal Golf Experiences and Upcoming Tournaments
18:52 Topgolf's Business Model Challenges
25:20 TGL and One-Day Signings
27:37 Golf-Centric Airbnb Experiences
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Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
1 Mar 2025TRANSCRIPT
Hurricane LIV is in Full Swing
On Episode 02, Jonah and Billy break down the latest in golf, including Bryson DeChambeau’s rumored return to the PGA Tour and what it means for LIV Golf. They also dive into the buzz around the new season of Full Swing and the unexpected sequel to Happy Gilmore. To wrap things up, they share insights on the amateur golf grind and why enjoying the game matters most.
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Chapters
00:00 Intro
00:30 Breaking News in Golf: Bryson DeChambeau's Contract Drama
01:10 The Future of LIV Golf: Implications and Strategies
03:41 Social Media Influence: Bryson's Unique Position
05:37 Final Thoughts on LIV
06:28 Full Swing Season 3 & Happy Gilmore 2
10:44 Neal Shipley's & The Love/Hate of Golf
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Follow Friendly Golf on Apple Podcasts, Spotify, and YouTube!
Stay connected with us:
📲 Instagram: @friendly_golf
🔗 LinkedIn: /company/friendly-golf
26 Feb 2025
No Breakfast Balls on Hole 1
On Episode 01, Jonah Mytro and Billy Annesley discuss recent developments in the golf industry, including new partnerships, highlights from the PGA Tour playoffs, and the future of golf events like TGL. They also delve into the latest golf equipment trends and the need for innovation in club design. In this episode, the conversation delves into the balance between golf equipment and player skill, discussing how personal lessons and swing adjustments can lead to better performance. The hosts also explore the potential merger between the PGA and LIV tours, the excitement surrounding the upcoming season of Full Swing, and their personal golf goals for the year. Predictions for the golf season, including who might win the Masters, are also shared, highlighting the competitive nature of the sport.
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Chapters
00:00 Introduction to Golf Innovations
00:54 Recent Wins and Partnerships in Golf
02:53 PGA Tour Playoff Highlights
06:00 TGL: The Future of Golf Events
09:51 New Golf Clubs and Equipment Trends
14:50 The Role of Equipment vs. Player Skill
17:16 The Future of Golf: PGA and LIV Merger Discussion
19:09 Anticipation for Full Swing Season 3
22:47 Personal Golf Goals and Aspirations
25:08 Predictions for the Upcoming Golf Season
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Inside a recent episode
How many balls in the water on 17?
Published 13 Mar 2025 · Transcript excerpt
[…] So baseball and the kids take over, but on course. 2024, how many golfers have you played? 27 million. Very close. So National Golf Institute, which does a part of Golf Data Tech, they came out with a report that in 2024, 28 million golfers played golf on course. Last year. Now, that's not simulators. […]
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