Grüne Mode ist nicht stylisch, fair einkaufen zu teuer, auf Verpackung verzichten unhygienisch... Veränderungen treffen immer auf Vorurteile. Entrepreneure und Vordenker, wie Fritz Henkel einer war, antworten darauf: mit Innovationen für das Leben von morgen.
Gesünder essen, achtsamer leben, bewusster einkaufen – was könnten wir nicht alles besser machen. Und was kann ich als Einzelner überhaupt entscheiden und bewirken? Fritz for Future informiert, inspiriert, schafft Bewusstsein. Bewusstsein für die richtig wichtigen Themen unserer Zeit. Easy Lifehacks, krasse Gründerstorys, utopische Gedankenspiele: Moderatorin Janine Steeger trifft auf Menschen, die zeigen, wie es gehen kann – nachhaltig wirtschaften, gründen, denken. Fritz for Future hebt den Daumen und nicht den Zeigefinger, denn nachhaltig verändern können wir uns nur gemeinsam.
Aus Alt mach Neu – Wie eeden Textilabfälle in Rohstoffe verwandelt
Jedes Jahr landet ein Großteil unserer Kleidung im Müll – dabei steckt in alten Textilien wertvoller Rohstoff, der so einfach verloren geht. Besonders knifflig ist das Recycling von Mischtextilien aus Baumwolle und Polyester, die den Markt dominieren, sich aber kaum in ihre Bestandteile trennen lassen. Genau hier setzt das Start-up eeden an: Mit einem chemischen Recyclingverfahren gewinnt eeden aus Alttextilien wieder hochwertige Rohstoffe für neue Fasern – eine Lösung, die das Potenzial hat, die Modebranche grundlegend zu verändern.
In dieser Folge Fritz for Future spricht Janine mit Steffen Gerlach, Co-Founder und CEO von eeden, darüber, wie das Verfahren funktioniert, warum es wirtschaftlicher und klimafreundlicher sein kann als bisherige Recyclingansätze – und welchen Beitrag eeden zu einer wirklich zirkulären Textilindustrie leisten kann.
1 Jul 2026
Rethinking Palm Oil: How Sustainable Choices Make a Difference
Palm oil is found in countless everyday products – yet many consumers deliberately try to avoid it. But is palm oil really as problematic as its reputation suggests? And if not, what should we focus on instead?
In this episode of Fritz for Future, we take a closer look at the complexities behind one of the most debated raw materials. Host Janine Steeger speaks with Maria Goretti, Palm Program Manager, and Joel Brown, Country Manager for Colombia at Solidaridad, an organization working to build more sustainable and inclusive supply chains worldwide.
Together, they explore how palm oil is used across industries, why it is so widely produced, and what responsible sourcing looks like in practice. With a focus on Colombia, the conversation highlights the realities for smallholder farmers, the challenges they face, and how sustainable practices can improve livelihoods while protecting natural resources. The episode also sheds light on the role of partnerships with companies like Henkel and how regulation and consumer behavior are shaping the future of the sector.
11 Mar 2026
Brand Inclusion: Why Diversity matters for Business and Society
Brand inclusion is becoming an increasingly important topic for companies that want to stay authentic in a diverse and rapidly changing world. But what does it actually mean for a brand to be inclusive? And why does it matter not only for business success, but also for society as a whole? In this episode of Fritz for Future, we explore how brands can better reflect the diversity of the people they serve and why brand inclusion is more than just a trend.
In this episode, Janine talks with Agnès Thée, Corporate Vice President Global Sustainability at Henkel Consumer Brands, about brand inclusion, what it means in practice, and why it is becoming a key driver for both business success and societal impact. Drawing on more than 30 years of experience in Henkel’s Consumer Brands organization, Agnès shares how Henkel approaches inclusive brand building, what opportunities and challenges come with embedding inclusion into brand strategies, and which developments could shape the future of brand inclusion.
Who has been a guest on Fritz for Future
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Jennifer Lange
Luis Valadez
James Cummings
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5.0 / 5
30 ratings
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