From A to B

About From A to B

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

Publisher

Shiva Manjunath

Category

business

Language

en

Explicit

Yes

First episode

28 May 2023

Latest episode

7 Oct 2026

Latest episodes

76 episodes in the feed.

1. 

   7 Oct 2026

   Synthetic Users Debate ft. Nils Stotz

   Host Craig Sullivan interviews Nils Stotz, exploring the true value and limitations of synthetic users in CRO.

2. 

   9 Sept 2026

   Your First 30 Days as a CRO ft. Gertrud Anirudhan

   Host Shiva Manjunath interviews Gertrud Anirudhan, ex-Speero, about actionable goals, balancing tactics and politics, and strategic competitor analysis during a CRO's first 30 days.

3. 

   12 Aug 2026

   Lessons from a Battle Tested VP ft. Mallory Randall

   Host Shiva Manjunath interviews VP Mallory Randall about navigating peer relationships and strategic pushback for career growth and impactful work.

Who has been a guest on From A to B

Names identified in recent episode analyses. Showing up to five guests.

• Nils Stotz
• Gertrud Anirudhan
• Mallory Randall
• Josh Silverbauer
• Jon Crowder

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

55,958

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

27 ratings

Podcast Authority Score: 75 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

90

Social presence

0

YouTube

72

Engagement

77

Contact From A to B

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about From A to B