Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".
If you're anything like me, it's really easy to get caught up in learning "all the things" about how to market your design firm, listening to podcasts and audiobooks and trainings and Facebook groups, and feeling the need to be omnipresent across the internet and social media to have a shot at as many great clients as possible (all the while juggling life and the work itself!).
But let me ask you:
When's the last time you pressed pause on all that? Stopped to "take a breath"?
(I mean, don't stop feeding your children or showering or anything like that...)
:)
If you only take time to evaluate your marketing once a year (usually in the few days of the year, am I right?), I invite you to listen in to today's episode, as we discuss the "power of the pause".
23 Mar 2021
Auditing your time as a business owner [EP053]
I've just spent an afternoon auditing my time spent in my business this week...
OOF.
Based on the Clockwork principles brought to life by Mike Michalowicz and Adrienne Dorson, this week I want to share how you can categorize EVERYTHING you do in a given week into just 6 categories...
Some of those categories are money-makers...
and some are REAL time-suckers...
Let's talk about how to amp up those money-makers!
16 Mar 2021
How to make your firm's marketing count? It's all in the HEADLINE... [EP052]
Beautiful photography and graphics aside, the copy we include on our websites, blog posts, emails and social media posts is CRITICAL to bringing potential clients into our world, and bringing the RIGHT ones into working relationships.
More specifically, the HEADLINE of your content makes all the difference in whether or not those clients stay on your website or click 'see more...' on your latest Instagram post.
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