From Beta to Better follows the raw, unfiltered journeys of early-stage founders building their startups in real time. Each guest returns every few months to share honest updates: the highs, the lows, the pivots, the wins. Hosted by Camilla, solo founder of hntr, this podcast captures what it really takes to go from an idea to something that works. No fluff, no hype, just the chaos of building something new.
In this first from Beta to Better check-in, we catch up with Jas, founder of Let’s Fund Her, a platform connecting and supporting female founders. Three months on, Jas reflects on how the last stretch has unfolded: the reality of slow growth, why she’s leaning into community feedback, and what it means to pivot without losing sight of your purpose.
It’s an honest, grounded chat about the patience required in early-stage building, and how listening to your audience can change everything.
https://www.letsfundher.co.uk/
TikTok: https://www.tiktok.com/@letsfundher
Instagram: https://www.instagram.com/letsfundher/
4 Nov 2025
Recap: Meet the Founders
Before we jump into the 3-month check-in episodes, here’s a quick recap of the founders we’re following this year on from Beta to Better.
This series follows early-stage founders in real time, not looking back once they’ve “made it,” but sharing what it’s really like to build something from scratch.
Jas – Let’s Fund Her
A platform and community for female founders to connect and support one another.
Sophia – Morby
A digital estate-planning platform helping young people create wills.
Dahlia – Remnants of Love
Creates custom lingerie for brides using the remnants of their wedding dresses.
Camilla – hntr
A free home-buying assistant app helping first-time buyers organise their viewings, budgets, and checklists.
Andrea – Sewn Assembly
A self-funded brand teaching people how to sew through workshops and pre-cut clothing kits.
Roxanne – Find Care Compare
Former NHS professional building a platform to helping users navigate and compare UK care options.
Aseel – Thrifter Club
An aggregator that lets users shop second-hand across sites like eBay and Vinted in one place.
Shayma – Qove
A modest fashion resale and rental marketplace, self-funded and community-driven.
28 Oct 2025
Meet the Founder: Shayma (Qove)
Shayma is the founder of Qove, a modest fashion rental and resale platform born out of her own frustration with the lack of stylish, accessible options in the modest fashion space. In this episode, she shares how she’s self-funding and building Qove from the ground up, how she has found her first 100 users, and learning what it really takes to validate an idea as a solo founder.
We talk about spotting a genuine gap in the market, testing before scaling, and how to stay consistent when you’re building something you truly believe in.
You can follow Qove at:
https://qove.co.uk/
Instagram: https://www.instagram.com/theqove/
TikTok: https://www.tiktok.com/@theqove
7 Oct 2025
Meet the Founder: Aseel (Thrifter Club)
Aseel left her job as a consultant and taught herself how to code and build Thrifter Club: an aggregator that brings together listings from multiple second-hand sites, making it easier than ever to shop sustainably!
In this episode, we talk about what it’s really like to be a solo, self-funded founder, the pros and cons of building your own product, and how AI has changed the landscape for non-technical founders. Aseel also shares how she’s approaching marketing and growth for a product that bridges tech, fashion, and sustainability.
You can follow Thrifter Club at:
https://thrifter.club/
Instagram: https://www.instagram.com/thrifter_club_/
TikTok: https://www.tiktok.com/@thrifter_club_
2 Oct 2025
Meet The Founder: Roxanne (Find Care Compare)
This week on from Beta to Better, I sit down with Roxanne, the founder of Find Care Compare. A platform built to empower everyone to find the best health and care services in the UK.
Roxanne brings the determination of a true go-getter, with a strong mission to make a difference in one of the most vital areas of people’s lives. She shares how her own background working in the NHS inspired her to tackle the gaps she saw firsthand, how she went on to win a competition to get her idea off the ground, and what it means to build with impact at the centre of your mission.
We talk about the drive it takes to push forward as an early-stage founder, the importance of resilience, and how she’s approaching the challenge of changing a system as complex as healthcare.
You can follow Roxanne and Health Care Compare at:
https://findcarecompare.com/
IG: https://www.instagram.com/findcarecompare
TikTok: https://www.tiktok.com/@findcarecompare
Roxanne's IG: https://www.instagram.com/roxanne__sb/
Roxanne's TikTok: https://www.tiktok.com/@roxanne_sb
27 Aug 2025
Meet The Founder: Andrea (Sewn Assembly)
In this episode, we meet Andrea Cheong, author, educator, and founder of Sewn Assembly, a workshop-based clothing line designed to inspire people to sew.
Andrea shares how her work as an online educator in sustainability laid the foundations for Sewn Assembly, and why her mission is as much about changing how people think about clothes as it is about teaching sewing itself. She opens up about the realities of starting out: how long it took to set up, the amount of money she invested to get things off the ground, and the way she’s learned to listen, adapt, and pivot as feedback comes in.
It’s an honest conversation about building something new from scratch, staying true to your vision, and embracing the lessons that come with every stage of the journey.
You can follow Andrea & Sewn Assembly at:
Website: https://thesewnassembly.com/
IG: https://www.instagram.com/thesewnassembly/
Andrea IG: https://www.instagram.com/andreacheong_/
TikTok: https://www.tiktok.com/@andreacheong_?lang=en
19 Aug 2025
Meet The Founder: Camilla (hntr app)
In this first solo episode of from Beta to Better, I dive into the story behind hntr, the home-buying app I built after a frustrating experience as a first-time buyer. I share how the idea came about, why I decided to self-fund, and what it’s really been like building an app from scratch.
I talk honestly about what it costs, the importance of early user feedback, and what it's like to pitch to press with no experience.
You can follow me & hntr at:
https://hntrapp.com/ (available on Android & iOS)
hntr TikTok: https://www.tiktok.com/@hntrapp
personal TikTok: https://www.tiktok.com/@camilladc
personal IG: https://www.instagram.com/ave.camilla/
12 Aug 2025
Meet The Founder: Dahlia (Remnants of Love)
In this episode, we sit down with Dahlia, the founder of Remnants of Love. A truly one-of-a-kind lingerie brand made from the remnant fabric of wedding dresses. Dahlia is the first fashion founder to join from Beta to Better, and her story is just as thoughtful and romantic as the pieces she creates.
She shares openly about what it took to get her business off the ground, including securing a government-backed Start Up Loan, and how it came with not just funding, but mentorship and accountability too.
This is a conversation about craftsmanship, courage, and what it really means to build a business rooted in love.
You can follow Dahlia and Remnants of Love at:
https://www.remnantsoflove.co.uk/
IG: https://www.instagram.com/remnantsofloveuk
TikTok: https://www.tiktok.com/@remnantsofloveuk
Dahlia's IG: https://www.instagram.com/_dahliaxo
5 Aug 2025
Meet The Founder: Sophia (Morby)
In this episode of from Beta to Better, we meet Sophia, the powerhouse behind Morby. A startup on a mission to make wills accessible to everyone, especially young people. After losing her cousin unexpectedly at just 22, Sophia left her career as a barrister and set out to change the way we think about planning for the future.
We talk about what it really means to hustle for your product when you don’t have a budget or a salary, just conviction and a vision. Sophia shares how she brought together a team on belief and equity alone, what rejection has taught her, and why she thinks relentless clarity is one of the most powerful tools a founder can have.
She also opens up about achieving SEIS status, which allows early investors to claim back 50% of their investment , a huge advantage for any early-stage startup. For more information on the SEIS scheme: https://www.gov.uk/guidance/venture-capital-schemes-apply-to-use-the-seed-enterprise-investment-scheme
You can follow Sophia and Morby at:
https://www.morby.xyz/ - 10% off with code BETATOBETTER
Morby TikTok: https://www.tiktok.com/@morbyapp
Sophia TikTok: https://www.tiktok.com/@sophiamaslin
Morby Instagram: https://www.instagram.com/morbyapp/
Sophia Instagram: https://www.instagram.com/sophiamaslin/
29 Jul 2025
Meet the Founder: Jas (Let’s Fund Her)
In this first full episode of from Beta to Better, I sit down with Jas, the solo founder behind Let’s Fund Her . An amazing platform helping female founders find community.
We talk about how she built her own MVP with no tech background, and how she’s validating it through both real-life events and community feedback. Jas shares practical advice on launching with limited funds, trusting your gut, and staying consistent as a solo founder building from the ground up.
You can follow Jas & Let's Fund Her at:
https://platform.letsfundher.com/
TikTok: https://www.tiktok.com/@letsfundher
IG: https://www.instagram.com/letsfundher/
28 Jul 2025
Start Here: What from Beta to Better Is All About
A quick intro to "from Beta to Better": why I started it, what you can expect, and who it’s for.
I’m Camilla, the founder of hntr, and I’ll be documenting the messy, honest journey of building a startup alongside 9 other early-stage founders. If you’re in the thick of building something new (or just curious what that’s like), you’re in the right place.
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