Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

From brief to broadcast

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by Eight Group - From brief to broadcast

6 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

From idea to impact “From Brief to Broadcast” takes you inside the world of creative, print, and digital marketing. Each episode explores how brands turn concepts into campaigns that connect, inspire, and deliver results. Hosted by Eight Group, a B-Corp certified leader in sustainable marketing, this podcast shares insights, stories, and strategies that will empower you to think bigger, work smarter, and create with purpose. Perfect for marketers, creatives, and business leaders who want to make every brief count.

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Publishing Since

12/3/2025

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Recent Episodes

June 25, 2026

AI Won’t Replace You, But Someone Using It Might

Artificial intelligence is transforming industries at a pace few could have predicted, but how can businesses keep up? In this episode, Darren Crawford, software engineer and AI expert, shares his perspective on the evolution of AI over the past 25 years and its growing impact on marketing, print, and business operations. From generative AI and automation to the balance between human expertise and machine intelligence, this conversation explores practical ways organizations can embrace AI while navigating its challenges and opportunities. Show Notes: 03:08 When AI Started Becoming Useful 07:25 Common Misconceptions About AI 09:27 AI and the Future of Print 15:42 Where Human Judgment Matters 18:59 Questions to Ask Your Technical Team 23:19 Authenticity in an AI World About Darren: Darren’s LinkedIn: <a href="https://www.linkedin.com/in/darren-crawford-14a2479/" target="_blank" rel="noreferrer noopener">https://www.linkedin.com/in/darren-crawford-14a2479/</a> Connect with us: LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/

April 22, 2026

Inside the Printing Charity: 200 Years of Supporting Businesses

Supporting an entire industry for nearly 200 years takes more than tradition; it takes innovation, adaptability, and a deep commitment to people. In this episode, Neil Lovell, CEO of the Printing Charity, shares how the organization continues to support professionals across print, publishing, and allied trades through financial aid, helplines, and career development initiatives. From championing young talent through the Rising Stars awards to prioritizing mental health and wellbeing, this conversation explores how the charity is evolving to meet modern challenges while honoring its legacy. A powerful look at community, resilience, and the future of support in the printing industry. Show Notes: 03:45 History of the charity (nearly 200 years) 06:40 Why awareness of the charity is still low 09:18 Why the helpline was created & its impact 13:46 Supporting young talent in the industry About Neil: Neil’s LinkedIn: https://www.linkedin.com/in/neil-l-9205137/ The Printing Charity: https://www.theprintingcharity.org.uk Connect with us: LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/

March 18, 2026

How Technology Is Transforming the Printing Industry

Is traditional print on its way out, or is it evolving faster than ever? In this episode of From Brief to Broadcast, Lance Hill sits down with Andy Clyde, Technical Director at 8 Group, to unpack how print technology has transformed over the years. From the critical role of pre-press to the growing power of digital printing, they explore why expertise still defines quality and why digital now rivals litho in ways few expected. An educational deep dive into print technology, craftsmanship, and where the industry is heading next. Show Notes: 03:15 What Does a Technical Director in Print Do? 05:15 What is Pre-Press & Why It’s Critical for Print Quality09:30 Why Lighting is Crucial for Accurate Colour in Print13:49 How Print Technology Has Advanced Over 30+ Years17:55 Inspiring the Next Generation into Print Careers24:11 Advice for Digital Marketers Starting Their First Print Project About Guest: Clyde’s LinkedIn: https://www.linkedin.com/in/andy-clyde-a3341730/ Connect with us: LinkedIn: https://www.linkedin.com/company/eight-group-print-and-marketing-solutions/ Website: http://www.eightgroup.co.uk/

6 total episodes available

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Frequently asked questions

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What is From brief to broadcast?: From idea to impact “From Brief to Broadcast” takes you inside the world of creative, print, and digital marketing.

Each episode explores how brands turn concepts into campaigns that connect, inspire, and deliver results. Hosted by Eight Group, a B-Corp certified leader in sustainable marketing, this podcast shares insights, stories, and strategies that will empower you to think bigger, work smarter, and create with purpose.

Perfect for marketers, creatives, and business leaders who want to make every brief count.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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