From Coffee to Cases with Delisi Friday is a podcast for lawyers who want to grow their practice through relationships, not just ads. Legal marketing strategist Delisi Friday shares practical, proven strategies to help attorneys build referral-based businesses that are stable, scalable, and authentic. Whether you're a solo or in a large firm, each episode offers simple tools and mindset shifts to help you turn conversations into consistent case flow.
Plug The Holes: The Referral Audit Every Lawyer Should Do
In this episode of From Coffee to Cases, Delisi Friday dives into the critical referral audit every lawyer should conduct to ensure seamless case referrals. Delisi, founder of First Call Friday, shares insights on optimizing your website to prevent missed referrals and highlights common pitfalls like unclear practice areas and outdated contact information. The discussion covers the importance of Google business profiles and reputation management, emphasizing the need for Google alerts to monitor online presence. Delisi also explores the significance of LinkedIn in generating referrals, advising on how to effectively use headlines, about sections, and contact information. The episode underscores the necessity of a referral partner contact audit, ensuring key partners have your contact details and know the protocol for reaching you when you are unavailable. Listeners will gain actionable steps to enhance their referral systems, ensuring they never miss out on potential business.
28 May 2026
Modern Networking: Why Your Next Referral Partner Isn’t at an Event
In this episode of From Coffee to Cases, host Delisi Friday is joined by Dennis Meador, CEO of the Legal Podcast Network, to explore the transformative power of digital networking for lawyers. Delisi and Dennis delve into the shift from traditional networking to building relationships online, emphasizing the importance of platforms like LinkedIn for professional connections. Dennis shares his journey of leveraging digital tools to run successful businesses remotely, highlighting the significance of authentic engagement and strategic content distribution across various social media channels. They also discuss the enduring value of podcasting as a medium for lawyers to establish authority and connect with potential clients. This episode offers actionable insights for attorneys looking to enhance their referral networks and grow their practices through modern digital strategies.
28 Apr 2026
After the Coffee: Turning Conversations into Referrals
In this episode, Delisi Friday discusses the importance of effective follow-up after networking events for lawyers. She emphasizes the significance of not missing out on potential opportunities due to forgetting to follow up. Delisi provides practical advice on using calendars, notes, and various methods of communication to ensure consistent follow-up with contacts. She highlights the value of personalizing follow-ups to show genuine interest and attention to detail, ultimately leading to a steady stream of referrals.
31 Mar 2026
Build Your Core: The 5 Attorneys You Need To Know
Delisi Friday discusses the importance of having five specific attorneys in your network: personal injury, criminal defense, family law, estate planning, and employment law. These connections are crucial for referrals and immediate legal assistance in critical situations.
26 Feb 2026
Tracking Referral Partners
In this episode of From Coffee to Cases, Delisi Friday addresses the challenge of tracking referral partners effectively, especially as your network grows. She breaks down strategies for starting small with Excel spreadsheets, capturing essential personal and professional details, and scaling up to more advanced CRMs as your referral network expands. Delisi also emphasizes the importance of integrating tracking systems with your case management software, setting notifications, and establishing accountability to ensure referrals remain consistent and relationships stay strong.
29 Jan 2026
How Bad Marketing Data Leads to Bad Decisions
In this episode of *From Coffee to Cases*, Delisi Friday delves deep into the detrimental effects of bad marketing data in law firms. She highlights how incorrect, missing, or excessive marketing data can lead to poor business decisions and hinder firm growth.
1 Jan 2026
When Gifting Becomes a Team Sport
Attorney Delisi Friday shares how law firm owners can involve their entire team in personalized client gifting — turning it from a marketing task into a firm-wide culture of care. She breaks down how to create a simple system, track results, and inspire employees to build stronger client relationships that naturally lead to referrals.
4 Dec 2025
The Referral Sources Hidden In Plain Sight
Attorney Delisi Friday shares how lawyers can uncover hidden referral opportunities that already exist in their daily lives — from neighbors and hairstylists to clients and family. She explains why people often forget what you do, how to remind them naturally, and how empowering your whole team to think this way can multiply your firm’s referrals.
20 Nov 2025
Is That Organization Still Worth It? Time for an ROI Check
Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments.
20 Nov 2025
Is That Organization Still Worth It? Time for an ROI Check (Video)
Delisi Friday explains how law firm owners can evaluate whether their professional memberships and sponsorships are truly worth the time, energy, and money invested. She introduces a practical tool — Mendelow’s Matrix — to help firms assess influence and interest, make intentional decisions, and stop wasting marketing budgets on outdated commitments.
6 Nov 2025
Gifting Ideas to Create and Grow Referral Relationships
In this episode of From Coffee to Cases, Delisi Friday, shares practical ways attorneys can use thoughtful gifting to deepen referral relationships. She explains why gifts don’t have to be expensive to be meaningful—what matters most is attention to detail and personal connection.
Delisi discusses creative gift ideas that stand out, from fun and practical Amazon finds to premium long-lasting items like Venus et Fleur roses. She also shares how to use everyday client and referral conversations to find the perfect gifting opportunities, and how including your staff in the process can make it even more genuine and consistent.
Whether you’re gifting to celebrate milestones, show appreciation, or simply stay top of mind, this episode breaks down how small gestures can lead to lasting relationships.
23 Oct 2025
Ways to Get to Know Your Referral Attorneys Personally
In this episode, Delisi Friday, shares how small law firm attorneys can turn surface-level professional connections into long-term referral partnerships. She explains why getting to know your referral partners as people—not just professionals—is the key to consistent, meaningful referrals.
Delisi offers practical, real-world strategies for attorneys who want to deepen relationships naturally, even if networking feels awkward. From thoughtful gifting and active listening to leveraging assistants and social media insights, she breaks down how to stay top of mind in a genuine way.
Whether you’re introverted or outgoing, this episode shows you how to connect personally and professionally—without feeling forced or phony.
9 Oct 2025
The Case for Regular Check-Ins: Building a Low-Maintenance, High-Return Referral System
In this episode, referral marketing strategist Delisi Friday explains why regular check-ins are the secret weapon for building strong referral relationships. From simple follow-ups to creative ways of staying top of mind, she shares practical tactics that help lawyers move beyond transactional asks and create lasting partnerships that generate consistent cases.
30 Sept 2025
Red Flags in Referral Partnerships, and How to Handle Them Professionally
In this episode of From Coffee to Cases, Delisi Friday, founder of First Call Friday, explores how small law firm attorneys can protect their reputation and business by carefully managing referral relationships. Delisi outlines the warning signs of a troubled referral partnership, including lack of communication, one-sided referrals, misalignment in practice styles, and even unethical behaviors. She explains how to set clear expectations upfront, the four key questions attorneys should ask before entering a partnership, and how to navigate difficult conversations when things go wrong—all while maintaining professionalism and client focus.
14 Aug 2025
Creating a Referral Target List That Actually Works
In this episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer needs a structured referral target list to build a strong and predictable referral engine. She explains how to prioritize your referral partners using a simple traffic light system, organize outreach efficiently, and maintain valuable connections even when key contacts leave a firm.
Delisi also discusses low-cost ways to stay top of mind with your network, how to track case types so you’re always referring accurately, and why this system works even in small towns or competitive practice areas.
31 Jul 2025
Why Every Lawyer Can and Should Start a Referral Business Today
In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO.
Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines.
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