From Invisible to Irresistible - The Coach Trap Podcast

About From Invisible to Irresistible - The Coach Trap Podcast

86% of coaches quit in year one. We help you become the 10% who thrive. The Coach Trap Podcast is for coaches and service-based entrepreneurs building businesses that actually make money. Each week, Greg (coach turned 7-figure brand builder) and Dan (marketing strategist) interview coaches who've nearly quit, pivoted, and built systems that work. Learn how to attract premium clients, create content that converts, and scale without burnout. Guest app: gbsc.kit.com/thecoachtrappodcast Community: skool.com/thecoachtrap

Publisher

The Coach Trap

Category

business

Language

en

Explicit

No

First episode

10 Feb 2025

Latest episode

23 Oct 2026

Latest episodes

78 episodes in the feed.

1. 

   23 Oct 2026

   What “Eich Dyn” Taught Me About Niching Your Coaching Business

   86% of coaches quit or fail every year. Dai Jones is in year three and plans to be in the other 14%.Dai spent nearly four decades in automotive and aerospace engineering before he started coaching. In this episode he explains how a Welsh phrase, Eich Dyn, which means “your man”, became the brand behind his business. He also shows why a sharp niche beats trying to appeal to everyone.We talk about:Why Eich Dyn works as a brand and what it says about who he servesHow he niched down to STEM and engineering careersWhy 99 LinkedIn recommendations act like a free refereeWhy you should create a villain so the right people follow youWhy selling by the outcome beats selling by the hourHow he blends AI with human coachingIf you coach and your message feels too safe, this one is for you.Don’t fall into the Coach Trap: www.coachtrap.co.ukFind out more about Dai Jones: https://www.linkedin.com/in/dai-jones/#CoachTrap #CoachingBusiness #NicheCoaching #PersonalBranding #LinkedInForCoaches #CareerCoachingcoaching business, niche coaching, coach trap podcast, Dai Jones, Eich Dyn, personal branding, LinkedIn for coaches, STEM career coach, career coaching, coaching niche, engineering career coach

2. 

   20 Oct 2026

   Will AI Kill Coaching? Tim Brownson on Failing, Standing Out and Being Yourself

   86% of coaches quit or fail. Tim Brownson thinks the real number is closer to 98%. This week on the Coach Trap Podcast, Greg and Dan sit down with Tim Brownson, The Fully Booked Coach. Tim spent years in sales, almost quit coaching more than once in his first 18 months, then built a business that has helped coaches get clients for over a decade. We get into: Why Tim thinks the ICF failure stats are too rosy, and why we use them anyway What he actually uses AI for (invoicing, admin, transitions) and why he won’t let it write his posts Whether AI will replace coaches, and where the three of us disagree Why “I can coach anyone” is true, but you can’t market to everyone Why exec coaching is a tough niche if you’ve never been an exec Why coaches disappear into the murky middle where everyone sounds the same Tim’s advice: let your own personality show, and get offline as well as online If you’re a coach trying to stand out, this one is worth your time. Whatever you do, don’t fall into the coach trap. Find out more at www.coachtrap (http://www.coachtrap) [add full URL] To find out more about Tim, visit Business Coach for Coaches | The Fully Booked Coach: https://thefullybookedcoach.com/ (https://thefullybookedcoach.com/) #CoachTrap #CoachingBusiness #LifeCoaching #BusinessCoach #AIandCoaching #ColdTruthsForCoaches #TimBrownson coach trap podcast, Tim Brownson, Fully Booked Coach, coaching business, how to get coaching clients, AI and coaching, will AI replace coaches, coach failure rate, life coaching, coaching niche, business coach

3. 

   12 Oct 2026

   Martial Arts, Ego and Finding Your Unique Coaching Advantage | Ryan Paul Spiteri

   86% of coaches quit or fail every single year. This podcast exists to change that. This week Greg sits down with Sir Ryan Paul Spiteri, a coach and mentor who turned a near-tragic accident into a new career. Told he needed 12 to 15 weeks to be "okayish", Ryan was lifting weights in the gym by week eight. That mindset shaped how he coaches today. In this episode: How an accident pushed Ryan out of his role as a chief operations officer and into coaching What martial arts and the Bushido code teach about handling life: get hit, block, evade, then anticipate Why you can't lead people down a path you haven't walked yourself (the wounded healer in action) Starting at the bottom again as a beginner, and why so many new coaches struggle with it Ryan's 95% success rate and why he chooses his clients carefully The question Greg and Dan ask before taking any client: will this person give us a five star review? Why ego is the biggest thing that stops people from getting coached Self-talk, reframing and the daily habits that change how you show up on stage and on camera Ryan's question for Dan: in a market flooded with generic advice, how does a coach find and market their single most unique advantage? Why the best advantage is being the answer to the exact question your ideal client is searching for Why video matters more than ever for coaches, and where people actually go to find answers If you're a coach who wants more clients without sounding like everyone else, the last ten minutes alone are worth your time. 0:00 Welcome and the 86% problem 0:32 How Ryan got into coaching 4:47 What martial arts teaches about life 7:14 Ryan's three core mentors 11:55 The 95% success rate and choosing clients 16:06 Ego and why people resist being coached 21:00 Society, dating and the work coaches have ahead 29:02 Self-talk, reframing and the Kaizen principle 35:15 Ryan's question: how do you find your unique coaching advantage? 41:01 Video, YouTube and where clients search 42:59 Where to find Ryan Want to learn more about Ryan? Connect with him on LinkedIn: Sir Ryan Paul Spiteri https://www.linkedin.com/in/sir-ryan-paul-spiteri-74220b9a/ (https://www.linkedin.com/in/sir-ryan-paul-spiteri-74220b9a/) Ready to build a coaching business that lasts? Start here: www.coachtrap.co.uk (http://www.coachtrap.co.uk) Subscribe for more stories like this, and whatever you do, don't fall into the coach trap. Ryan Paul Spiteri, Sir Ryan Paul Spiteri, coaching podcast, Coach Trap podcast, Coach Trap, Escape the Coach Trap, Greg Styan, unique coaching advantage, coach niche, how to find your niche, coaching business, how to get coaching clients, martial arts and mindset, Bushido, wounded healer coach, self-talk, ego in coaching, mindset coach, life coach tips, executive coach, LinkedIn for coaches, coach marketing, why coaches fail, business mentor #CoachingPodcast #CoachTrap #CoachingBusiness #MindsetCoach #MartialArts #CoachNiche #LinkedInForCoaches #CoachingTips

Who has been a guest on From Invisible to Irresistible - The Coach Trap Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Katrena Friel
• Paul Elias
• Steve Barrett
• Carina Macmillan
• Dan

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

119,362

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 51 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

76

Engagement

32