From Lab to Label: The Scientification of Consumer Brands

About From Lab to Label: The Scientification of Consumer Brands

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

Publisher

Citruslabs

Category

health & fitness

Language

en

Explicit

No

First episode

11 May 2023

Latest episode

21 Oct 2026

Latest episodes

65 episodes in the feed.

1. 

   21 Oct 2026

   Episode #63: Aging Well Without the Biohacking with Dr. Rebecca Crews from Renue by Science

   NAD+, NMN, NR: what are they, and do they really help us age better? In this episode, Susanne sits down with Dr. Rebecca Crews, Research Director at Renue by Science, a supplement and skincare company focused on NAD+ metabolism and liposomal delivery. With a PhD from Tufts and more than a decade of nutrition and metabolism research behind her, Rebecca explains what NAD+ actually does in the body, why longevity is about more than just living longer, and why midlife may be the most important window for shaping how we age. What’s covered in this episode: Why Rebecca defines longevity as closing the gap between lifespan and healthspan What NAD+ does for cellular energy and repair, and why levels decline with age The real difference between NMN and NR, and why it’s more about marketing than science How liposomal delivery protects certain ingredients through the digestive tract Resilience as a health metric, and simple ways to track it, like heart rate recovery The most overrated and underrated longevity tools Tune in to hear how a research scientist separates longevity science from longevity hype, and what you can start doing in midlife to set yourself up to age well. About Renue by Science Renue by Science is a longevity company that makes bioavailable NAD+ boosters and related supplements and skincare. Its range spans liposomal and sublingual delivery formats, nasal and oral sprays, and NAD+ skincare. Every product undergoes third-party testing on raw materials, purity, stability, and the finished product, with batch-level results so customers can confirm what’s in the bottle they bought. Get in Touch Visit Renue by Science’s website: https://renuebyscience.com/ (https://renuebyscience.com/) Follow Renue by Science on social media: LinkedIn: https://www.linkedin.com/company/renue-by-science/ (https://www.linkedin.com/company/renue-by-science/)Instagram: https://www.instagram.com/renuebyscience/ (https://www.instagram.com/renuebyscience/)YouTube: https://www.youtube.com/@RenueByScience (https://www.youtube.com/@RenueByScience) Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com (mailto:hello@citruslabs.com); we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com (http://citruslabs.com) You can also send us your feedback and questions. Email us at hello@citruslabs.com (mailto:hello@citruslabs.com)

2. 

   7 Oct 2026

   Episode #62: A Simpler Way to Improve Gut Health with Bryan Tracy from Superbrewed Food

   Prebiotics, probiotics, postbiotics: what's the difference, and why does it matter for the products on your shelf? In this episode, Susanne sits down with Bryan Tracy, Co-founder and CEO of Superbrewed Food, a B2B ingredient company, and a nearly 20-year veteran of industrial fermentation. Bryan explains how Superbrewed treats the microorganism itself as the product, and how their newly launched postbiotic ingredient, Thryvia™, is designed to support digestive and immune health in everything from capsules and protein bars to shelf-stable drinks and pet food. What's covered in this episode: How Bryan's career in fermentation led him to ask why the microorganism can't be the product Why postbiotics avoid many of the shelf-life, cold-chain, and stomach-acid challenges that probiotics face Unexpected applications, from cream-based soups to convenient formats for GLP-1 users dealing with digestive side effects Meeting consumers where they are instead of relying on major behavior changes The opportunity in pet health, and why innate immunity is largely shared across dogs, cats, and humans Everyday factors that impact the gut, including stress, sleep disruption, travel, and diet Tune in to hear why Bryan believes postbiotics could help brands bring gut health into consumers' everyday lives, without asking them to completely change their routines. About Superbrewed Food Superbrewed Food is an ingredient company that uses fermentation to create postbiotics, ingredients made from beneficial microorganisms that support health and nutrition. Its products include Thryvia™, a postbiotic for digestive and immune health in people and pets, and SB1™, a non-animal protein that performs like whey. Superbrewed partners with global food brands like Fonterra and Bel to bring these ingredients to market. Get in Touch Visit Superbrewed Food’s website: https://www.superbrewedfood.com/ (https://www.superbrewedfood.com/) Follow Superbrewed Food on social media: LinkedIn: https://www.linkedin.com/company/superbrewedfood/ (https://www.linkedin.com/company/superbrewedfood/) Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com (mailto:hello@citruslabs.com); we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com (http://citruslabs.com) You can also send us your feedback and questions. Email us at hello@citruslabs.com (mailto:hello@citruslabs.com)

3. 

   25 Sept 2026

   Episode #61: What Your Warning Letter Is Really Telling You with Steven Shapiro

   Got a warning letter? Don't ignore it. And don't assume it's the end of the road either. In this episode, Susanne sits down with Steven Shapiro, a food and drug regulatory attorney with more than 30 years of experience advising supplement, food, OTC, and cosmetic brands on labels, claims, and enforcement. Steven shares how his early work on the black currant oil cases helped lead to DSHEA in 1994, and how the industry has grown from a handful of family-owned companies into a multi-billion dollar market. Together, they explore who sends warning letters, where the line falls between supplement and drug claims, and what brands actually need to substantiate what they say. What's covered in this episode: How FDA, FTC, and NAD warning letters differ, and why ignoring the NAD can bring federal regulators to your door Why own-label distributors are responsible for GMP compliance, even with a certified contract manufacturer How to tell a structure-function claim from a disease claim, and why that line keeps shifting When customer reviews and social media comments become the brand's legal responsibility Why claims like "natural" and "zero sugar" are a magnet for consumer class actions What "competent and reliable scientific evidence" really means, and what a pilot study can and can't support Tune in to hear Steven's perspective on why testimonials aren't substantiation, how to build a case from the full body of science, and what every startup should put in place before their first product hits the shelf. About USU Law Ullman, Shapiro & Ullman, LLP is a New York law firm focused on food, drug, and cosmetic law. They help supplement and natural products brands, from startups to established companies, with FDA and FTC compliance, label and advertising claims, and enforcement. They're known for clear, fast answers, often a single email instead of a 15-page memo. About Rivkin Radler Rivkin Radler is a full-service law firm with six offices and 250 lawyers, consistently ranked among New York's 50 largest firms. Many of their attorneys are recognized by Best Lawyers and Super Lawyers, and some clients have trusted the firm for more than 30 years. Steven Shapiro and Marc Ullman serve as of counsel, giving their clients access to the firm's full range of services. Get in Touch Visit USU Law’s website: https://www.usulaw.com/ (https://www.usulaw.com/) Visit Rivkin Radler’s website: https://www.rivkinradler.com/ (https://www.rivkinradler.com/) Interested in a clinical trial for your health or wellness brand? Shoot us an email at hello@citruslabs.com (mailto:hello@citruslabs.com); we would love to learn more about your company! To learn more about Citruslabs, visit us at citruslabs.com (http://citruslabs.com) You can also send us your feedback and questions. Email us at hello@citruslabs.com (mailto:hello@citruslabs.com)

Who has been a guest on From Lab to Label: The Scientification of Consumer Brands

Names identified in recent episode analyses. Showing up to five guests.

• Bridgitte Mallinson
• Carlos Viña Bas
• Monica Grohne
• Jami Heidegger
• Hannah Heidegger

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 31 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

39

Social presence

0

YouTube

0

Engagement

60