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From Lab to Label: The Scientification of Consumer Brands

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by Citruslabs

5.0(6 reviews)

57 episodes

Updated Daily

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Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality39

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Podcast Overview

Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry. Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success. In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.

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Publishing Since

5/11/2023

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Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality39

Social0

YouTube0

Engagement60

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excellent

Episode Length

42 minutes

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Every 23 days

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Recent Episodes

July 1, 2026

Episode #55: The PR Playbook for Health and Wellness Brands with Hilary Morse and Esha Chhabra

In this episode, Susanne sits down with Hilary Morse, founder of Hilary Morse PR, and Esha Chhabra, Forbes journalist and veteran business reporter, to discuss what it really takes for health and wellness brands to earn meaningful press coverage. Drawing on decades of experience from both sides of the inbox, they break down how journalists evaluate pitches, what makes a story newsworthy, and the common mistakes that prevent brands from getting media attention.What's covered in this episode:<ul><li>What journalists look for when deciding whether to cover a brand</li><li>How to craft a pitch that stands out in an overcrowded inbox</li><li>The biggest PR mistakes founders make and how to avoid them</li><li>How to create newsworthy stories even when you don't have a product launch</li><li>The role of clinical studies, trends, and expert commentary in generating media coverage</li><li>When earned media, sponsored content, and affiliate marketing each make sense</li></ul>Tune in to learn how health and wellness brands can earn more media coverage, build credibility, and create a PR strategy that delivers long-term value! Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>; we would love to learn more about your company! To learn more about Citruslabs, visit us at <a href="http://citruslabs.com">citruslabs.com</a>You can also send us your feedback and questions. Email us at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>

June 17, 2026

Episode #54: Clinical Studies for Pet Health Brands with Susanne Mitschke from Citruslabs

In this episode, Susanne shares a practical workshop on how pet health brands can design and run clinical studies that generate meaningful results and credible product claims. Drawing on her experience leading Citruslabs, she breaks down the key decisions that shape a successful study, from choosing the right endpoints and study design to recruiting participants and avoiding common pitfalls that can derail research.What's covered in this episode:<ul><li>The most common reasons clinical studies fail and how to avoid them</li><li>How to choose between consumer perception studies, single-group studies, and randomized controlled trials</li><li>The benefits and tradeoffs of decentralized versus site-based research</li><li>How to define inclusion and exclusion criteria that support reliable results</li><li>What pet health brands should know about study costs, sample sizes, and timelines</li><li>How clinical evidence can help brands stand out with consumers and retailers</li></ul>Tune in to learn how pet health brands can turn scientific research into stronger product claims, greater consumer trust, and a lasting competitive advantage! Get in TouchInterested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>; we would love to learn more about your company! To learn more about Citruslabs, visit us at <a href="http://citruslabs.com">citruslabs.com</a>You can also send us your feedback and questions. Email us at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>

June 3, 2026

Episode #53: The Next Chapter of the Protein Revolution with James Oliver from Atlas

In this episode, Susanne sits down with James Oliver, founder and CEO of Atlas, to discuss how he turned a protein bar recipe made in his mom's kitchen into a brand sold in more than 1,100 retail locations nationwide. James shares how his search for a clean, high-protein snack while training for endurance events inspired Atlas, and why he believes consumers shouldn't have to choose between strong nutrition and simple ingredients.Along the way, he breaks down the current protein boom, explains why many health trends eventually fade, and shares his perspective on everything from protein bar controversies to bootstrapping a successful CPG brand without relying on outside funding.What's covered in this episode:<ul><li>What separates clean-label protein bars from highly engineered alternatives</li><li>James' take on the David protein bar lawsuit and ingredient innovation</li><li>Why he chose to bootstrap Atlas instead of raising venture capital</li><li>The realities of growing through retail versus direct-to-consumer channels</li><li>How AI is changing entrepreneurship and modern brand building</li></ul>Tune in to hear James' insights on building a consumer brand, navigating health trends, and creating products that balance nutrition, transparency, and long-term sustainability! About AtlasFounded by James Oliver while he was still a college student, Atlas was built on a simple belief: nutrition doesn't have to be complicated. Frustrated by the lack of convenient snacks that were high in protein, low in sugar, and made with real ingredients, James set out to create the product he wished existed. What started as homemade bars sold out of his car has grown into a nationally recognized brand that has sold millions of bars. Today, Atlas remains committed to the same principles it was founded on: 20 grams of quality protein, 1 gram of sugar or less, and ingredients sourced from nature.Get in TouchVisit Atlas’ website: <a href="https://atlasbars.com/">https://atlasbars.com/</a>Follow Atlas on social media: Facebook: <a href="https://www.facebook.com/atlasbars">https://www.facebook.com/atlasbars</a>Instagram: <a href="https://www.instagram.com/atlasbars">https://www.instagram.com/atlasbars</a>TikTok: <a href="https://www.tiktok.com/@atlasbars">https://www.tiktok.com/@atlasbars</a>Interested in a clinical trial for your health or wellness brand? Shoot us an email at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>; we would love to learn more about your company! To learn more about Citruslabs, visit us at <a href="http://citruslabs.com">citruslabs.com</a> You can also send us your feedback and questions. Email us at <a href="mailto:hello@citruslabs.com">hello@citruslabs.com</a>

57 total episodes available

Recent guests on From Lab to Label: The Scientification of Consumer Brands

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Bridgitte Mallinson

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Carlos Viña Bas

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Monica Grohne

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Jami Heidegger

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Hannah Heidegger

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is From Lab to Label: The Scientification of Consumer Brands?: Welcome to From Lab to Label, a podcast exploring the intersection of science and consumer brands in the health & wellness industry.

Through candid conversations, you'll hear firsthand, behind-the-scenes accounts of the challenges and opportunities that arise when engaging your product in a clinical trial. Our guests share their experiences in navigating the road to clinical validation and highlight how seeking product claims drove business success.

In each episode, our host Susanne Mitschke (CEO and Co-Founder of Citruslabs) sits down with brand owners to discuss their journey.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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