This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.
From Persona To Personal
Claim This Podcastby Roger Hurni
5.0(1 reviews)
71 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
This is From Persona To Personal, the podcast that takes a closer look into how organizations personalize their marketing. Where we create meaningful moments of brand trust and influence how people interact and engage with brands.
Language
🇺🇲
Publishing Since
8/17/2022
3 verified contact emails on file for From Persona To Personal
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 25, 2024
The Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of Tourism
<p class="MsoPlainText"><span style= "font-family: 'Courier New';">As a proud fourth-generation Arizonan, Lisa Urias has built her career on crafting and promoting the multi-faceted brand of Arizona through several companies, organizations, and roles. Lisa’s family has a long history of service to Arizona – a value she holds dear. Her more than 35 years as a marketing & PR professional have taught her that a strong organizational culture, a responsive strategic plan, diverse perspectives, and dedication to innovative ideas lead to sustained success.</span></p> <p class="MsoPlainText"><strong><span style= "font-family: 'Courier New';">What you’ll learn in this episode:</span></strong></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">In this episode of From Persona to Personal, Roger Hurni welcomes Lisa Urias, CEO at Arizona Office of Tourism, you'll learn about her extensive career in marketing and PR, focusing on her role as the CEO of the Arizona Office of Tourism. The conversation delves into her approach to creating and promoting Arizona's brand by emphasizing the importance of diverse perspectives, innovative ideas, and a strong organizational culture. Lisa shares insights on how bridging opportunities to underserved communities can lead to remarkable achievements as illustrated by their success stories.</span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';"> </span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">Additionally, the episode covers the significance of cultural understanding in tourism, particularly in engaging with Native American tribes and rural communities in Arizona. Lisa discusses the value of small, meaningful experiences in tourism, such as learning traditional practices from tribal guides, and the potential for these activities to create job opportunities and enrich visitors' experiences. The transcript highlights Lisa's dedication to inclusivity and representation in the industry, aiming to lift up diverse voices and talents to drive progress and innovation.</span></p> <p class="MsoPlainText"> </p>
June 6, 2024
Attracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone Hospitality
<p class="MsoPlainText"><span style= "font-family: 'Courier New';">Tim Vennard - Vice President of Mazzone Hospitality with more than 15 years in company leadership. Tim’s been innovating the food industry through catering, restaurants, and corporate cafes. He was essential in growing Mazzone Hospitality with some of the biggest clients in the pharmaceutical, microchip manufacturing, and finance Industries. He has been recognized for his leadership by Restaurant Associates and Compass Group, as a trendsetter domestically and worldwide in food service. As leader of Mazzone Hospitality he has his eyes fixed on the growth of the brand and influence throughout the Northeast. He is also the company softball/volleyball/basketball coach and our Notorious B.I.G. karaoke king.</span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">Ben Houck - Marketing Wizard - has served Mazzone for 7 years with his hand in not just marketing, but IT, HR, Accounting, Operations, and Sales. He took squeezing every bit of value out of his MBA quite literally.<span style= "mso-spacerun: yes;"> </span> When Mazzone was tasked with what title should be put on a Chef coat, "wizard" seemed to be the only title fitting of Ben.</span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">Recently, Ben has been writing for regional business journals on "Food as an Employee Benefit" and hopes to spread the culture of hospitality throughout business and organizations.</span></p> <p class="MsoPlainText"><strong><span style= "font-family: 'Courier New';">What you’ll learn in this episode:</span></strong></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">In today’s landscape of modern business, companies are constantly seeking innovative ways to attract and retain top talent.</span> <span style= "font-family: 'Courier New';">Corporations and</span> <span style= "font-family: 'Courier New';">companies are turning break rooms and cafeterias into centers of collaboration and revitalization. High-quality meals not only nourish employees physically but also spark creativity and strengthen connections among colleagues. Furthermore, offering a variety of culinary experiences showcases a dedication to employee well-being, resulting in increased morale and loyalty.</span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">In essence, food isn't just about sustenance—it's a recipe for success in cultivating a thriving workplace culture and securing top talent.</span></p> <p class="MsoPlainText"><span style= "font-family: 'Courier New';">In this episode of <em>From Persona to Personal</em>, Roger Hurni welcomes Tim Vennard, VP of Mazzone Hospitality together with Ben Houck, their marketing wizard, to discuss how they transformed a company that began as a diner into a leading corporate dining brand catering to large corporations and hosting exclusive events. Their innovative perspective and marketing strategies have reshaped clients' perception of food from a basic necessity to a valuable employee benefit, fostering a stronger company culture and driving higher productivity.</span></p> <p class="MsoPlainText"> </p>
May 30, 2024
Finding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of Jampack
<p class="MsoNormal">Sonny Smith who is the Co-Founder of Jampack. Sonny has more than 20 years of experience in hospitality, entertainment, and technology space. As an executive leader, he has built successful teams and achieved notable results with globally recognized brands such as Madison Square Garden Entertainment, Tao Group, and Hakkasan Group. His expertise includes large-scale venue pre-opening, revenue creation, brand positioning, and trendsetting practices in domestic and international hospitality marketing. Sonny is skilled in various aspects of marketing, including agency management, event production, and campaign development.</p> <p class="MsoNormal"><strong>What you’ll learn in this episode:</strong></p> <p class="MsoNormal"><strong> </strong>Discovering an untapped niche in today's highly innovative and AI-driven market is remarkable in its own right. Sonny Smith and his team achieved precisely this with the inception of Jampack.</p> <p class="MsoNormal">A seasoned executive in the hospitality marketing industry, Sonny Smith explains how they capitalized the silver lining of the recent pandemic and took their time to meticulously strategized and give birth to Jampack, foreseeing the opportunity that came in with the resumption of normality, particularly in the event-based travel industry.</p> <p class="MsoNormal">In this episode of <em>From Persona to Personal</em>, Roger Hurni welcomes Sonny Smith, the co-founder of JamPack, a company specializing in event and travel experiences. Sonny discusses the origins of JamPack and its unique approach to event-based travel, highlighting the company's focus on providing comprehensive, personalized experiences for event attendees. Sonny explains how JamPack evolved from a collaboration between individuals with backgrounds in hospitality, entertainment, technology, and event production. He describes the company's mission to streamline the event experience by offering a single transaction for event tickets and accompanying travel and entertainment options.</p> <p class="MsoNormal"> </p> <p class="MsoNormal"> </p>
71 total episodes available
Deep-dive analytics for From Persona To Personal
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is From Persona To Personal?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.