From Startup To Sale | A Podcast For MSP's By MSP's
Claim This Podcastby Financial Modeling Service
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Podcast Overview
<p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>Welcome to “From Startup to Sale – A Podcast by MSPs for MSPs,” hosted by Jeff Greenspan, an MSP who sold his business and now provides M&A and advisory services to other IT company owners. Jeff was a full-on techie: he graduated with an engineering degree from The Johns Hopkins University in 1985 and started his business in 1986 providing custom software design and development services. That business morphed over 27 years until he sold it as a Managed Services practice in 2013. Since then he’s gotten an MS in Finance from the Warrington School at the University of Florida, and his M&A work and this podcast are all designed to give back to the MSP community.</span></p> <p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>In this podcast, Jeff talks to all kinds of MSP road warriors, and you’ll learn something that will impact your business in every episode! You’ll learn about operational maturity level and what it means to be best in class. You’ll hear what several large national MSPs are looking for when they consider an acquisition. Jeff talks to the MSP consulting companies, and they’ll tell you what mistakes they see most frequently and how to fix them. He also talks to owners who’ve sold their company to benefit from their experience. Finally, he talks to people just like you to understand how they got started, what they’ve learned from their mistakes, how they are growing, and where they see the IT industry going.</span></p> <p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>We hope you’ll do more than listen…we want you to participate! Sign up today and get notified when a new episode drops.</span> </p>
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Publishing Since
5/1/2024
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Recent Episodes
February 5, 2025
S2E3: Building an Effective Sales and Marketing Program
<p>I’m cautious about interviewing companies that provide services to MSPs. After all, you get bombarded by sales content day in and day out, and I don’t want to add to the noise. But when I interviewed Megan Killion of MKC Agency in Orlando, a revenue consultancy specializing in scaling MSPs and other channel companies, I was super impressed by the combined sales/marketing paradigm that she uses. Megan champions ethical marketing practices, elevating marginalized talent, and empowering businesses to thrive in competitive markets. She also has an offer for our podcast listeners: 20% off the first 4 months of her newest program IF you complete this worksheet before your first call with her (https://docs.google.com/document/d/1gmqzRXv54EdZBFGtUxZAnqc-wLpMaIjDHIpv7H9tZFY/edit?usp=sharing, NOTE that you will need to request access). Here's what I learned in this episode:</p> <ul> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Why sales needs to be a function of your business instead of just outsourced</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>MKC's value add is helping create a scalable internal program</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>How Megan designed her sales offerings, and how you should too</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Megan's take on hiring sales talent the wrong way</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Megan's secret sauce for finding sales talent the right (and easy) way</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Can technical people become effective sales people</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Why technical owners are unlikely to create effective sales organizations without help</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Does the hunters vs farmers framework make sense</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Prediction, project planning, copywriting, social skills, time management: these skills and more are required to be an effective sales resource</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>What size MSP is best positioned to benefit from her services</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>What constitutes ready for growth</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>Embracing the 'suck' of the middle (organic growth is not easy)</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>You must understand your clients to build messaging</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>How will AI affect your sales process</span></li> <li><span style='color: rgb(0,0,0);font-size: medium;font-family: Times New Roman;'>The difference between inbound and outbound and how they go together</span></li> </ul> <p><span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>Financial Modeling Service provides M&A and Intermediary services to IT companies. As a former IT company owner, Jeff Greenspan understands your business and will work with you to achieve an optimal result based on your specific needs. You can reach Jeff at</span> <a href='mailto:Jeff.Greenspan@financialmodelingservice.com' target='_blank'><span style='color: rgba(0,0,0,0.88);background-color: rgb(255,255,255);font-size: 16px;'>Jeff.Greenspan@financialmodelingservice.com</span></a> <span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>or through his contact form at</span> <a href='https://financialmodelingservice.com/contact-us/' target='_blank'><span style='color: rgba(0,0,0,0.88);background-color: rgb(255,255,255);font-size: 16px;'>https://financialmodelingservice.com/contact-us/</span></a><span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>.</span> </p>
January 15, 2025
S2E1: A Billion Dollar Startup
Seth Helgesen, Zachary Watson, and Brian Wick of Ionos share key insights into the company's billion-dollar valuation and its competitive advantages in the hosting and cloud provider market.
January 1, 2025
S2E1: An International MSP
<p><span style='color: rgb(36,36,36);background-color: rgb(255,255,255);font-family: Aptos Narrow;'>With his company Olive and Goose, Ankur Kothari provides proof that you really can run an MSP from anywhere. From his not-quite-humble beginnings at Microsoft, he's built an impressive three-division IT company headquartered in Seattle but with an international clientele. And when he's not strategizing, he's enjoying the intellectual flavors of Barcelona, learning both Spanish and Catalan while connecting with the vibrant but quite different European startup community. Takeaways from the episode include: </span></p> <ul> <li>What roles does Ankur play in his company, and how that differs from expectation</li> <li>Europe is ahead of the US from a sustainability prespective. How might that affect US MSP's relationships with their clients in the near future?</li> <li>Be faster to hire, and faster to change</li> <li>The most common error made by young MSPs</li> <li>How Olive and Goose drives organic growth</li> <li>How to create a beachhead in a new area</li> <li>The hunter/farmer model</li> <li> The opportunity that AI presents for MSPs who are able to assist their customers with adoption</li> <li>Ankur's take on rollups for higher EBIDTA multiples</li> <li>Growth opportunities, no matter the type, must be evaluated to ensure that they offer value to all of the firms stakeholders</li> </ul> <p><span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>Financial Modeling Service provides M&A and Intermediary services to IT companies. As a former IT company owner, Jeff Greenspan understands your business and will work with you to achieve an optimal result based on your specific needs. You can reach Jeff at</span> <a href='mailto:Jeff.Greenspan@financialmodelingservice.com' target='_blank'><span style='color: rgba(0,0,0,0.88);background-color: rgb(255,255,255);font-size: 16px;'>Jeff.Greenspan@financialmodelingservice.com</span></a> <span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>or through his contact form at</span> <a href='https://financialmodelingservice.com/contact-us/' target='_blank'><span style='color: rgba(0,0,0,0.88);background-color: rgb(255,255,255);font-size: 16px;'>https://financialmodelingservice.com/contact-us/</span></a><span style='color: rgb(34,34,34);background-color: rgb(255,255,255);font-size: 14px;font-family: Arial, Helvetica, sans-serif;'>.</span> </p>
19 total episodes available
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- What is From Startup To Sale | A Podcast For MSP's By MSP's?
<p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>Welcome to “From Startup to Sale – A Podcast by MSPs for MSPs,” hosted by Jeff Greenspan, an MSP who sold his business and now provides M&A and advisory services to other IT company owners. Jeff was a full-on techie: he graduated with an engineering degree from The Johns Hopkins University in 1985 and started his business in 1986 providing custom software design and development services. That business morphed over 27 years until he sold it as a Managed Services practice in 2013. Since then he’s gotten an MS in Finance from the Warrington School at the University of Florida, and his M&A work and this podcast are all designed to give back to the MSP community.</span></p> <p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>In this podcast, Jeff talks to all kinds of MSP road warriors, and you’ll learn something that will impact your business in every episode! You’ll learn about operational maturity level and what it means to be best in class. You’ll hear what several large national MSPs are looking for when they consider an acquisition. Jeff talks to the MSP consulting companies, and they’ll tell you what mistakes they see most frequently and how to fix them. He also talks to owners who’ve sold their company to benefit from their experience. Finally, he talks to people just like you to understand how they got started, what they’ve learned from their mistakes, how they are growing, and where they see the IT industry going.</span></p> <p style='text-align:center;'><span style='color: rgb(134,134,134);background-color: rgb(252,252,253);font-size: 16px;font-family: Inter, sans-serif;'>We hope you’ll do more than listen…we want you to participate! Sign up today and get notified when a new episode drops.</span> </p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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