From the Ground Up
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Podcast Overview
<p>Hosted by Zach Conway, CEO and Founder of Seeds, and Kelsey McKenna, Chief Operating Officer, The Advice Business Podcast invites you into candid conversations about what it really takes to build a thriving, independent advisory firm. This is where personal stories from the start-up world meet practical insights for financial advisors looking to grow with purpose.</p><p><br></p><p>Each episode shares behind-the-scenes lessons, honest reflections, and powerful moments of clarity that come from building a business designed to make a difference. Zach and Kelsey are joined by industry guests, financial advisors, and the Seeds team to explore how the right mindset, tools, and vision can turn advisors into a force for good.</p><p><br></p><p>Whether you're just starting out or scaling up, The Advice Business Podcast offers a fresh perspective, a few laughs, and the kind of support that makes you feel like you're not building alone.</p><p><br>-------<br>This podcast and the resources shared are for informational and educational purposes only. They do not constitute investment advice, tax advice, or a solicitation to engage advisory services. For more information about our services and to view our Client Relationship Summary (Form CRS), visit useseeds.com and tinyurl.com/SeedsFormCRS25. </p>
Language
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Publishing Since
1/8/2024
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Recent Episodes
December 17, 2025
Is Your Firm Built For What 2026 Will Demand?
Zach Conway and Kelsey McKenna reflect on Seeds' growth and advisory space changes, exploring hiring, team structure, and client expectations, while considering technology's impact on firms by 2026.
December 3, 2025
The Real Talent Challenge: Why Hiring NextGen Advisors Is More Nuanced Than We Think with Natalie Taylor
Natalie Taylor discusses the challenges advisory firms face in hiring diverse talent and building a healthy talent pipeline with hosts Zach and Kelsey in an interview.
November 19, 2025
When’s the Last Time You Audited Your Portfolio Construction Process?
Kelsey McKenna and Zach Conway discuss how advisors can create repeatable portfolio construction processes that maintain a personal touch, strengthening client relationships.
71 total episodes available with 8 transcripts
Recent guests on From the Ground Up
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Natalie Taylor
Guest
Adam Koós CFP®
Guest
Laura Holt CFP®
Guest
Charesse Spiller
Guest
Dan Slagle
Guest
Natalie Slagle
Guest
John Scianna
Guest
Melissa Reaktenwalt
Guest
Leighann Miko
Guest
Michael Batnick
Guest
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Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is From the Ground Up?
<p>Hosted by Zach Conway, CEO and Founder of Seeds, and Kelsey McKenna, Chief Operating Officer, The Advice Business Podcast invites you into candid conversations about what it really takes to build a thriving, independent advisory firm. This is where personal stories from the start-up world meet practical insights for financial advisors looking to grow with purpose.</p><p><br></p><p>Each episode shares behind-the-scenes lessons, honest reflections, and powerful moments of clarity that come from building a business designed to make a difference. Zach and Kelsey are joined by industry guests, financial advisors, and the Seeds team to explore how the right mindset, tools, and vision can turn advisors into a force for good.</p><p><br></p><p>Whether you're just starting out or scaling up, The Advice Business Podcast offers a fresh perspective, a few laughs, and the kind of support that makes you feel like you're not building alone.</p><p><br>-------<br>This podcast and the resources shared are for informational and educational purposes only. They do not constitute investment advice, tax advice, or a solicitation to engage advisory services. For more information about our services and to view our Client Relationship Summary (Form CRS), visit useseeds.com and tinyurl.com/SeedsFormCRS25. </p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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