conversations recorded in the podcast studio glasgow, with co-founder Mark Hunter
from the podcast studio glasgow
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22 episodes
Updated Daily
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35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube0
Engagement0
Podcast Overview
conversations recorded in the podcast studio glasgow, with co-founder Mark Hunter
Language
🇺🇲
Publishing Since
1/20/2025
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35
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality69
Social0
YouTube0
Engagement0
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Episode Length
44 minutes
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needs improvement
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Every 20 days
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Recent Episodes
March 16, 2026
Why Everyone Can Start a Podcast in 2026 (But Most People Don't)
<p>In 2005, when I started my first podcast, smartphones didn't even exist. Getting your voice online back then required a high tolerance for technical glitches, expensive hardware, and a massive amount of patience.</p><p><br></p><p>Fast forward to 2026: the barriers are gone. The tech is simple, the platforms are free, and the audience is global. So, why is it that so many people think about starting a podcast but never actually hit record?</p><p><br></p><p>It usually comes down to one thing: they don’t understand the "plumbing," so they never turn on the tap. In this guide, I’m stripping away the jargon to show you exactly what it takes to build a show that lasts longer than three episodes.</p><p><br></p><p>The "RSS" Myth: What Actually Makes a Podcast?</p><p>Most people think a podcast is just an audio file you upload to the internet. That’s only half right. The thing that separates a podcast from a YouTube video or a voice note is the RSS Feed.</p><p><br></p><p>Think of RSS as your delivery driver. It’s the mechanism that automatically pushes your new episodes to Apple Podcasts, Spotify, and every other directory the moment you hit publish. Without it, you just have a recording; with it, you have a syndicated show that people can actually subscribe to.</p><p><br></p><p>"A podcast without an RSS feed is just a recording. It’s the syndication that makes it a show."</p><p><br></p><p>The Trap of Low Friction</p><p>In 2026, you can be on Spotify within hours of your first recording. But while starting is easy, sustaining is the real challenge. We see millions of "zombie podcasts" that stop after episode four.</p><p><br></p><p>The difference between a failed launch and a successful brand isn't talent—it's discipline.</p><p><br></p><p>Pick a Schedule: Whether it’s weekly or fortnightly, stick to it.</p><p><br></p><p>Respect the Audience: Once you break your schedule, you lose the trust of your tribe.</p><p><br></p><p>Choosing Your Topic: The Only Decision That Matters</p><p>You can get the audio slightly wrong. You can have a "DIY" cover art. You can even mess up the marketing. But if your topic is wrong, no amount of 4K video or AI editing will save you.</p><p><br></p><p>The Two Rules of Topic Selection:</p><p><br></p><p>Pick something you know.</p><p><br></p><p>Pick something specific.</p><p><br></p><p>In 2005, you could be broad. In 2026, the broad topics are overcrowded. The narrower your niche, the higher your chance of building a loyal audience. Don't start a "sports podcast"—start a "Glasgow-based youth football development" podcast.</p><p><br></p><p>Should You Start a Podcast?</p><p>If you’re looking for "quick, easy money," the answer is no. Podcasting is long-form. It’s a marathon, not a sprint. But if you want to:</p><p><br></p><p>Build a personal or professional brand.</p><p><br></p><p>Share genuine expertise.</p><p><br></p><p>Create a high-trust relationship that TikTok simply can't offer.</p><p><br></p><p>...then 2026 is the best year yet to get started. Podcasts provide Trust, and trust is the only currency that builds a business.</p><p><br></p><p>"Podcasting is about room to breathe. It’s a different relationship with an audience than a 15-second video can ever give you."</p>
March 9, 2026
Why Your Best Podcast Episodes are Invisible
<p>This episode reveals how podcasters can significantly boost their audience growth by focusing on social media clips and content repurposing, rather than just improving episode quality. It emphasises the importance of recording with clips in mind, using AI tools for efficient editing, and understanding the discovery process in today's social media-driven landscape.</p><p><br></p><p>00:00 - Welcome to the Episode00:01 - Why Podcasts Struggle with Discovery in Apps00:30 - The Power of Short Clips on TikTok & Reels00:59 - Busting the "Discovery Myth"01:29 - Benefits of Video in Podcasting01:58 - You're Not Losing Listeners Due to Episode Quality02:29 - Think of Your Podcast Holistically02:40 - One Hour of Recording = Multiple Pieces of Content03:08 - You've Already Recorded the Gold03:39 - Importance of Strong Framing04:06 - Key Equipment Considerations for Quality04:37 - Challenges Without Good Gear05:05 - Why Captions Boost Clip Performance (30-50%)05:35 - A Clip Without Captions Isn't Really a Clip06:03 - How AI Helps with Captions & Moments06:17 - Best Tools for Caption Quality & Style06:46 - AI for Finding Highlight Moments07:16 - Record with Clips & Video in Mind07:44 - Common Growth Challenges for Podcasters08:12 - Your New Audience Is Already on TikTok</p><p><br></p><p>“I’m being consistent, my audio is crisp, and my guests are incredible—so why aren't my download numbers moving?”</p><p><br></p><p>If you’ve asked yourself this, you’re not alone. Most podcasters in Glasgow are spinning their wheels trying to make "better" episodes, but here is the cold, hard truth: People don’t discover new podcasts inside podcast apps.</p><p><br></p><p>Think about your own habits. When was the last time you went to Spotify or Apple Podcasts and searched for a random keyword to find something new? It doesn't happen. Discovery happens where people already spend their time: social media.</p><p><br></p><p>If you aren't visible on the "scroll," you don't exist. In this post, I’ll show you how to stop losing listeners before they even press play.</p><p>KEY TOPICS COVERED:</p><ul><li>Social media clips as a growth driver</li><li>Recording with clips in mind</li><li>AI tools for efficient editing</li><li>The importance of captions and framing</li></ul><p>Ready to turn your one-hour recording into a month of content? Book a 15-minute Discovery Call with us at Podcast Studio Glasgow. We don't just record audio; we build your engine.</p><p><br></p><p><strong>Further Reading & Resources</strong></p><ul><li><p><a href="https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/why-video-podcasts-convert-better-than-audio-only-the-data" target="_blank" rel="noopener">Why Video Podcasts Convert 25x Better Than Audio-Only</a></p></li><li><p><a href="https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/what-to-do-with-your-video-podcast-files-a-practical-repurposing-guide" target="_blank" rel="noopener">What to Do With Your Video Podcast Files: A Practical Repurposing Guide</a></p></li><li><p><a href="https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/why-glasgow-businesses-should-launch-a-b2b-podcast-in-2026-seo-leads-amp-real-credibility-without-chasing-millions-of-downloads" target="_blank" rel="noopener">Why Glasgow Businesses Should Launch a B2B Podcast in 2026</a></p></li></ul>
March 5, 2026
Podcast Show Notes: What They Are, How to Write Them, and Why They Matter for SEO
<p>You're recording great episodes. You're putting in the time, booking the guests, and doing the editing. And then you spend five minutes copying your episode title into a text box, adding a couple of bullet points, and hitting publish.</p><p>That five-minute shortcut is costing you every listener who would have found you through a search.</p><p>Show notes are not a formality. They are the single most underused SEO asset in podcasting—and most podcasters treat them like a chore. In this episode, Mark Hunter, co-founder of Podcast Studio Glasgow, breaks down exactly what great show notes look like, where they should live, and how to write them in a way that compounds your search traffic episode after episode.</p><p><strong>What show notes actually are — and what they're not</strong> A two-line description on Spotify is not show notes. That's metadata. Real show notes include a proper episode description, guest credentials, timestamped segments with actual detail, key takeaways, every resource and tool mentioned, and a clear call to action. The difference between good and great comes down to one thing: searchability.</p><p><strong>Why podcast apps are the wrong place to host them</strong> Most podcasters publish on Spotify or Apple Podcasts and leave it there. That hands all the SEO value to someone else's platform. The right move is to host your show notes on your own website as a blog post, with the podcast player embedded. Your domain builds the authority. Your internal links keep visitors exploring. And when a listener wants to sign up to your list or download your guide, they're already there — no friction, no detour.</p><p>One line worth remembering: <strong>podcast algorithms change. Search traffic from your own website doesn't.</strong></p><p><strong>The mistakes most podcasters are making right now</strong> Treating show notes as promotional copy. Only publishing on podcast platforms. Writing timestamps that don't answer anything. Forgetting internal links. Not formatting the core answer clearly near the top, where Google can find it.</p><p><strong>Timestamps:</strong></p><p><strong>00:00</strong> Why your show notes are silently killing your podcast growth</p><p><strong>00:42</strong> What real show notes look like — and why Spotify descriptions don't count</p><p><strong>01:36</strong> Why hosting your show notes on your own website changes everything for SEO</p><p><strong>03:01</strong> The seven-step framework for writing show notes that rank on Google</p><p><strong>05:02</strong> How to get a full transcript from your recording — and why it's SEO gold</p><p><strong>05:41</strong> Five SEO benefits that compound with every episode you publish</p><p><strong>06:45</strong> The mistakes most podcasters are making right now (and how to stop)</p><p><strong>07:40</strong> Where to start today — one episode, 30 days, measurable results</p><p><strong>Ready to take your podcast to the next level?</strong> When you record at Podcast Studio Glasgow, you receive a full text transcript of your entire session — quotes, timestamps, and all the raw material you need for great show notes, ready to go.</p><p>Book your session at <a href="https://www.podcaststudioglasgow.com">podcaststudioglasgow.com</a></p><p><strong>Not ready to book yet?</strong> Head to the blog for free resources, guides, and our full library of podcasting tips — including the detailed written version of everything covered in this episode.</p><p><a href="https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog">Visit the blog →</a></p><p><strong>Download our free eBooks for podcasters</strong> <a href="https://www.podcaststudioglasgow.com/free-ebooks-for-podcasters">Free resources →</a></p><ul><li><p><a href="/podcast-studio-glasgow-blog/podcast-show-notes-what-they-are-how-to-write-them-and-why-they-matter-for-seo"><strong>Full show notes guide</strong></a> — the detailed written version of this episode, including the seven-step workflow table, tool recommendations, and SEO benefits breakdown </p></li><li><p><a href="/podcast-studio-glasgow-blog/top-5-ai-tools-for-podcasters-in-2026"><strong>AI tools for podcast transcription and editing</strong></a> — the article covering AI transcription tools referenced in the episode </p></li><li><p><a href="/podcast-studio-glasgow-blog/podcast-clips-are-your-real-growth-engine-why-professional-production-matters-from-day-one"><strong>Getting the most from your podcast recording</strong></a> — a broader guide to maximising what you produce from every studio session </p></li></ul><p>Scotland's longest-running professional podcast facility, based at 279 Abercromby Street, Glasgow's East End. Multi-camera setups, cinema-grade cameras, full transcripts included, and post-production packages available so your team doesn't have to handle any of it.</p><p><a href="https://www.podcaststudioglasgow.com">podcaststudioglasgow.com</a> · 0141 459 0956</p><p>What's in This EpisodeKey TakeawayTake the Next StepReferences and Further ReadingAbout Podcast Studio Glasgow</p>
22 total episodes available
Recent guests on from the podcast studio glasgow
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Kate Berry
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Jenny Story
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Jonny Rose
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Paul Costello
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Maria O'Neill
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Liz McCutcheon
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Christine MacCormack
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John Paton
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Rob Begg
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