
From the Yellow Chair
Hosted by Crystal and Crystal Williams and Emily · Lemon Seed
4.9from 48 ratings
- 242
- Episodes
- 114
- Transcribed
- 48
- Ratings
- Weekly
- Cadence
- 2021
- First episode
- 31K
- YouTube views
About From the Yellow Chair
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
- Publisher
- Lemon Seed
- Category
- business · business · education
- Language
- en
- Explicit
- No
- First episode
- 12 Nov 2021
- Latest episode
- 20 Oct 2026
Latest episodes
114 of 242 episodes have a transcript.

20 Oct 2026TRANSCRIPT
Rebrand Myths That Keep Owners Stuck

13 Oct 2026
Is Your Ego Getting in the Way of Your Business Growth?

6 Oct 2026
Six Marketing Mistakes Draining Home Service Cash Flow
Inside a recent episode

Rebrand Myths That Keep Owners Stuck
Published 20 Oct 2026 · Transcript excerpt
[…] I like to call these a brand refresh, okay? So maybe not a total rebrand, but just a refresh. And I think every company should go through a refresh about every seven, eight, maybe 10 years, okay? There's just things that you can do to, again, Keep it fresh and keep it relevant. OK, you see people all the time that have an outdated hairstyle or outdated clothes. Those things just need slight little evolutions to keep up with today's time. It doesn't erase the core essence of that company or what they've been previously known as. But you can see how we got from A to B. OK, I see how you got from here to here. […]
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See plansWho has been a guest on From the Yellow Chair
Names identified in recent episode analyses. Showing up to five guests.
- Schalee Sanchez
- Danielle Putnam
- Ryan Bowman
- Jennifer Bagley
- Matt Benton
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 31,188
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 35 ratings
- Spotify
- 4.7 / 5
- 13 ratings
Podcast Authority Score: 79 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 94
- Social presence
- 0
- YouTube
- 76
- Engagement
- 82
Contact From the Yellow Chair
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about From the Yellow Chair
Who hosts From the Yellow Chair?
Crystal and Crystal Williams and Emily host the show. Published by Lemon Seed.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does From the Yellow Chair take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
114 of 242 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of From the Yellow Chair?
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