Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
From the Yellow Chair
Claim This Podcastby Lemon Seed
4.9(48 reviews)
222 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
79
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality94
Social0
YouTube76
Engagement82
Podcast Overview
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences with the masses, From the Yellow Chair.
Language
🇺🇲
Publishing Since
11/12/2021
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79
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality94
Social0
YouTube76
Engagement82
9
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1
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9
Growth Opportunities
excellent
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Every 8 days
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3.0/5
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Recent Episodes
June 2, 2026
Your Phones are Costing You Customers
Host [Host Name] interviews Michelle from Pink Callers about how poor call handling drains revenue and loses customers for home service businesses.
May 26, 2026
Why Contractors Don’t Need More Leads — They Need Better Conversions
Host Crystal interviews HVAC veteran Sam Wakefield, founder of Close It Now, about how contractors can improve sales conversions instead of just chasing more leads.
May 19, 2026
Why "Maintenance Plan" Is Killing Your Signups (And What to Call It Instead)
Host Emily Carter explains why "maintenance plan" deters signups and reveals alternative naming strategies for home service contractors.
222 total episodes available with 55 transcripts
Recent guests on From the Yellow Chair
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Michelle
Guest
Sam Wakefield
Guest
Chuck Staskowitz
Guest
Ryan Finn
Guest
Gage Jonathan
Guest
Jimmy Gibson
Guest
Jeff Greenfield
Guest
Crystal
Guest
Derek
Guest
Rowell
Guest
Royal Air Systems
Guest
Joe O’Grady
Guest
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Frequently asked questions
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- What is From the Yellow Chair?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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