From Zero to a Hundred is a behind-the-scenes look into the inner workings of Fast Track.
Hosted by Fast Track CEO and co-founder Simon Lidzén, each episode explores the decisions, experiments, challenges, and breakthroughs shaping the company in real time. Through conversations with the people driving that change, listeners get an inside view of how Fast Track approaches leadership, innovation, culture, technology, and growth.
With a culture built on trust, transparency, and continuous improvement, Fast Track has become known for moving quickly while staying deeply connected to its people. This podcast opens the door to those conversations.
Not polished success stories. Not hindsight. Just honest discussions about what is working, what isn't, and what we're learning along the way.
From zero to a hundred is back after a short summer break, and we're just back from SBC Lisbon, where one topic kept coming up. The response to True Value was overwhelming, with questions about how it came about, how it works, what problem it solves and why it matters. This special episode answers them.
True Value measures what a gameplay session is worth over the long run, with luck taken out of the result. And it starts with a player's very first session.
In episode 5 of From zero to a hundred, Simon Lidzén sits down with Ed Dickerson, one of the people behind the model, to talk about what that makes possible for operators: finding VIPs they've overlooked, understanding which affiliates bring valuable players, and making better decisions about bonuses.
They also explain what goes into the model. The games, the stakes, the way someone plays and the bonus terms all affect each other. Accounting for those details has taken years of work, starting with Greco.
And they look at why decision intelligence matters more than ever during the AI transformation. From planning what a promotion will cost to giving AI agents a reliable measure of value, this episode explores what changes when operators have a clearer picture of the business they're generating.
21 Jul 2026
E4: Everyone's a developer now
In episode four of From zero to a hundred, Simon Lidzén sits down with Fast Track CMO Luis Sangiovanni to explore what happens when building is no longer reserved for developers.
Luis has spent his career in marketing, gaining the experience and curiosity to understand the tools his team needs and the problems worth solving. Until recently, turning those ideas into working software still depended on someone else. AI changed that.
It has opened up a new creative space where ideas can become real much faster, helping Luis and his team replace repetitive admin and disconnected processes with tools built around how they actually work.
But the episode is not really about coding. It is about the excitement of discovering a new capability and the kind of culture needed to unlock it. One where people are given the confidence and freedom to experiment, get things wrong, learn quickly and keep going.
Simon and Luis have an open conversation about curiosity, creativity, fear and why attitude may matter more than technical experience as work continues to evolve. They also explore why AI can help people move faster, but cannot replace the ideas, judgement and personality that make the work worth doing.
There is also an unreasonable amount of discussion about merch and some collective LinkedIn exhaustion.
8 Jul 2026
E3: It always comes down to attitude
In the third episode of From zero to a hundred, Simon Lidzén sits down with Fast Track CFO Nicky Abela, and the conversation keeps circling back to one idea: whatever the function, whatever the problem, it always comes down to attitude.
That starts with a simple discomfort with not knowing something, and refusing to hand it off just because it's not "your area." It shows up in how Fast Track budgets: not detailed models stacked on assumptions, but principles, historical data, and constantly asking why a number looks the way it does. It's also why the team built its own model for calculating player value, and its own financial consolidation tooling, rather than buying off the shelf.
It comes down to one habit above all: get into the details, or you're only ever guessing. The answer to almost any disagreement is the same: show me, the instinct that once led to a reporting application getting built at one in the morning rather than waiting on a tool that wasn't working.
This is a conversation about budgets and finance on the surface, but really it's about how attitude, more than the plan you start with, decides what you're capable of building.
23 Jun 2026
E2: Leading people through change and growth pains
In the second episode of From zero to a hundred, Simon Lidzén sits down with Fast Track Chief Product Officer Juan Pérez, an old friend and former colleague, for a conversation about one of the hardest things any fast-growing company has to manage: its own growth.
Juan joined Fast Track in January 2025 after 12 years at King, arriving in the middle of a period of intense growth and the pains that come with it. Where many people resist change, Juan has built a career on a rare combination. He is naturally cautious and risk-aware, yet deeply able to embrace change and carry whole teams through it. As he puts it, growth gives you freedom, but growth also means pain, and someone has to bring calm to the chaos.
Together, Simon and Juan trace his first months at Fast Track, from the review that took him into conversations with more than 30+ people, to the strategy that gave teams something they badly needed at the time: hope. They unpack the launch of Fast Track AI, iGaming's first natural language platform for CRM, and the simple but powerful playbook Juan used to win buy-in across every team. Rather than crafting the perfect plan together, he brought a plan and invited everyone to break it, because people are far better at spotting what is wrong than at building something flawless from scratch.
The conversation also looks back at the King years and a defining lesson in letting go of cherished principles, the surprise of being hired into a role that did not yet exist, and the moment a Christmas experiment with vibe coding turned a months-long personal project into something built in four days.
This is a conversation about change, but it is really about people. How you bring them with you, how you build trust, and what becomes possible when an organisation learns to treat growth not as a threat but as the best problem a company can have.
9 Jun 2026
E1: The transition to AI-driven engineering
In the first episode of From zero to a hundred, Simon Lidzén sits down with Fast Track CTO and long-time friend Patrik Potocki for an inside look at one of the fastest transformations in the company's history.
Over just a few months, the Fast Track engineering team went from traditional software development to embracing an AI-native, agentic way of building. For a company where nearly half the workforce works in engineering, the shift wasn't simply about adopting a new tool. It challenged long-held assumptions about what it means to be a developer, how software gets built, and where people create value.
Together, Simon and Patrik reflect on how the transformation unfolded, from the first experiments and difficult conversations to the moment adoption began to accelerate across the organisation. They discuss how teams responded, where uncertainty emerged, and how trust, transparency, and a willingness to learn helped people navigate a completely new way of working.
They also share the numbers behind the transition, including productivity improvements that far exceeded expectations, the lessons learned along the way, and the surprising moment Patrik realised he hadn't written a line of code in three months.
This is more than a conversation about AI. It's a behind-the-scenes look at what happens when an organisation asks hundreds of people to rethink the craft they've spent years mastering, and what becomes possible when they embrace the change.
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