Front Row Back Row Podcast: Presented By PhysioGrowth

About Front Row Back Row Podcast: Presented By PhysioGrowth

The Front Row Back Row Podcast is a show started by two college classmates who went on to start their own physical therapy businesses. Brian started his entrepreneurship journey early and has grown his company to 6 clinics. Owen climbed the corporate ladder and managed over 40 employees generating $5 million in annual revenue before starting his own mobile physical therapy company. Together they started PhysioGrowth, and talk shop providing weekly tips and tricks to level up your side gig, solo practice, or multi-clinic company.

Publisher

Dr. Owen Campbell, DPT and Dr. Brian Wolfe, DPT

Category

business · health & fitness

Language

en

Explicit

Yes

First episode

1 Jan 2024

Latest episode

2 Oct 2026

Latest episodes

131 episodes in the feed.

1. 

   2 Oct 2026

   From Physical Therapist to CEO Part 1: Making the Shift Out of Patient Care

   For many physical therapy clinic owners, the goal is to eventually spend less time treating patients and more time building a business that can operate without them on the front lines. But getting out of the treatment room isn’t as simple as hiring another clinician and clearing your schedule. In this episode, we kick off a new series on the transition from clinician to CEO and break down what needs to happen before an owner can step away from patient care. We discuss why knowing your numbers is critical, how to think about the value of your time, and why reducing treatment hours doesn’t necessarily mean working less. In the early stages of scaling, those clinical hours often get replaced by work on client acquisition, sales, hiring, operations, and the systems needed to grow the business. We also talk about one of the biggest hurdles owners face when hiring: accepting that another clinician doesn’t have to practice exactly like you. The goal is to build a team capable of delivering great care while creating enough capacity for you to focus on growing the company. Ultimately, getting out of the treatment room requires knowing what you’re moving toward. If your goal is to build a larger, scalable business, you need to define the destination and work backward from there. Key takeaways: Know your numbers before trying to scale. Understand the true value of your time as an owner. Build strong systems for lead generation, sales, fulfillment, and financial tracking. Hire clinicians to create capacity for higher-level business work. Your employees don’t need to treat exactly like you to provide excellent care. Reducing clinical hours may initially mean replacing them with growth-focused work. Don’t sacrifice long-term growth just to maximize short-term profit from every employee. Decide what you ultimately want the business to become and build backward from that goal. Moving from clinician to CEO requires developing skills beyond patient care. Getting out of the treatment room isn’t about doing less. It’s about shifting your time toward the work that allows the business to grow beyond you. Resources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting (https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting) Join the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/about (https://www.skool.com/physiogrowth-mentorship-group/about) More from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blog (https://www.drbrianwolfe.com/blog) Physio Growth: https://www.physio-growth.com (https://www.physio-growth.com) Front Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA (https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA) Apple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895 (https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895) YouTube: https://www.youtube.com/@physiogrowth (https://www.youtube.com/@physiogrowth)

2. 

   25 Sept 2026

   Marketing Part 3: How to Build a Scalable Patient Acquisition System for Your PT Clinic

   Getting patients through the door is one challenge. Building a patient-acquisition system that keeps working as your clinic grows is another. In part three of our patient acquisition series, we break down how to scale your marketing beyond the owner doing everything personally. A major focus of this episode is corporate contracts. We discuss how partnerships with employers, athletic organizations, and local businesses can create consistent exposure to groups of potential patients while giving clinics a growth channel that can be repeated, measured, and eventually delegated. We also compare corporate partnerships with more traditional physician referral relationships and explain why your ideal patient should influence which opportunities you pursue. From there, we move into the marketing numbers every clinic owner should understand. Generating leads is only the first step. You also need to know how many leads book, how many show up, how many become ongoing patients, what it costs to acquire them, and how much each patient is worth over time. One of the biggest takeaways: more leads are not always the answer. Improving follow-up, booking rates, show rates, and conversion can create meaningful growth without increasing your advertising budget. Key takeaways: How to make patient acquisition less dependent on the clinic owner Why corporate contracts can be a high-leverage growth channel How corporate partnerships differ from physician referrals Why your ideal patient should shape your marketing strategy The key metrics behind leads, bookings, and conversions Why customer acquisition cost and patient lifetime value matter How to decide which marketing channels deserve more investment Why lead nurture may be more important than simply generating more leads How small improvements in conversion can increase revenue Why scalable marketing needs repeatable systems and SOPs The goal is not just to find more patients. It is to build a marketing system that consistently attracts the right patients, converts them effectively, and can continue working as your team and clinic grow. Resources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting (https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting) Join the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/about (https://www.skool.com/physiogrowth-mentorship-group/about) More from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blog (https://www.drbrianwolfe.com/blog) Physio Growth: https://www.physio-growth.com (https://www.physio-growth.com) Front Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA (https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA) Apple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895 (https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895) YouTube: https://www.youtube.com/@physiogrowth (https://www.youtube.com/@physiogrowth)

3. 

   11 Sept 2026

   Marketing Part 2: How to Turn Physical Therapy Leads Into Booked Evaluations

   Getting more leads does not automatically mean getting more patients. In part two of our patient acquisition series, we break down what happens after someone raises their hand and shows interest in your clinic. Once the lead comes in, the next challenge is responding quickly, qualifying the opportunity, overcoming objections, and moving the right person toward an evaluation or discovery visit. The fortune is in the follow-up. We discuss why speed-to-lead matters, why clinic owners often struggle when they delegate lead nurture too early, and how a simple, repeatable process can outperform an overly complicated sales script. We also walk through a practical example of an initial lead call, including the core questions that help determine whether someone is local, whether they need your services, and whether they are ready for the next step. Another major topic is the insurance question. The approach can look very different depending on whether you operate an insurance-based clinic or a cash-pay practice. Rather than immediately turning every conversation into a discussion about price or coverage, the goal is to understand the patient’s problem, establish trust, and determine whether your clinic can genuinely help. Finally, we talk about the psychology of selling physical therapy without feeling “salesy.” Effective sales is not about pressuring someone into treatment. It is about being confident in the value you provide, asking the right questions, clearly communicating that value, and giving the patient the opportunity to decide whether your solution is right for them. Key takeaways Why lead nurture is one of the biggest bottlenecks in patient acquisition Why responding to new leads quickly matters How to structure a simple initial qualification call The questions to ask before booking an evaluation or discovery visit How insurance-based and cash-pay practices may need different approaches How to handle insurance questions without losing control of the conversation Why trust and confidence play a major role in conversion The importance of consistently doing the “boring work” that drives growth Resources mentioned: Book a free strategy call: https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting (https://link.drbrianwolfe.com/widget/bookings/consultation-call-bwconsulting) Join the PhysioGrowth Mentorship Group: https://www.skool.com/physiogrowth-mentorship-group/about (https://www.skool.com/physiogrowth-mentorship-group/about) More from Dr. Brian Wolfe & Dr. Owen Campbell: Blog: https://www.drbrianwolfe.com/blog (https://www.drbrianwolfe.com/blog) Physio Growth: https://www.physio-growth.com (https://www.physio-growth.com) Front Row Back Row Podcast: Spotify: https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA (https://open.spotify.com/show/108ZxAjtdBE5HflGD6FUR1?si=MBsSU1x0Rw-BznTXfxIjxA) Apple Podcasts: https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895 (https://podcasts.apple.com/us/podcast/front-row-back-row-podcast-presented-by-physiogrowth/id1723760895) YouTube: https://www.youtube.com/@physiogrowth (https://www.youtube.com/@physiogrowth)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

109,337

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 70 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

94

Social presence

0

YouTube

82

Engagement

32

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