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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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Fuelling Foodies: The Food Marketing Podcast

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by KW Marketing

5.0(4 reviews)

23 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇬🇧

Podcast Authority

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PoorBased on show quality, social media presence, reviews, charts, and more

Quality21

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Engagement32

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Podcast Overview

Fuelling Foodies is for the real food & drink founders who want to scale without the fluff. Hosted by Kate Williams, founder of KW Marketing, this podcast gives you the raw truth about growing your food business. Forget generic advice – this is about real stories, struggles, and breakthroughs. Every episode will dive deep into what it actually takes to build and grow a food business. From expert digital marketing strategies to the gritty challenges founders face, we share what works (and what doesn’t) in building food & drink brands that THRIVE. Whether you're just starting out or scaling up, Fuelling Foodies gives you the insight, inspiration, and no-nonsense advice you need to FUEL your growth.

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Publishing Since

5/1/2025

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🇺🇸 Charts #3

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality21

Social0

YouTube0

Engagement32

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excellent

Episode Length

39 minutes

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Recent Episodes

June 19, 2026

The Craft of Ice Cream - Building a Luxury Heritage Brand with Granny Gothards

Scaling a premium food brand sounds exciting… until you actually have to do it.Because growth often brings pressure. More volume. More demand. More complexity. And with that comes the risk of losing the very thing that made customers fall in love with your product in the first place.In Episode 24 of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with <a href="https://www.linkedin.com/in/amanda-ringelberg-23364063/" rel="noopener noreferrer" target="_blank">Amanda Ringelberg</a>, CEO of Granny Gothards, the award-winning luxury ice cream brand built on craftsmanship, provenance and doing things properly.Over the last 14 years, Amanda has grown Granny Gothards from a small artisan producer into a nationally recognised premium brand, whilst staying true to the quality, people and values that sit at the heart of the business.Together they discuss:<ul><li>How to scale an artisan food brand without compromising quality</li><li>Why premium brands need to communicate value before customers buy</li><li>The power of getting your product into the right hands</li><li>What founders often misunderstand about premium positioning</li><li>Managing growth whilst protecting brand identity</li><li>Understanding who your ideal customer really is</li><li>Why your team becomes your greatest asset as you scale</li><li>Amanda's biggest lessons from 14 years of building a successful food brand</li></ul> Whether you're building a challenger brand, scaling an established business, or trying to position your products more effectively, this episode is packed with practical insights from a founder who's done it for over a decade.LINKS & RESOURCES:<ul><li>Follow <a href="https://www.instagram.com/granny_gothards/" rel="noopener noreferrer" target="_blank">@granny_gothards</a> and <a href="https://grannygothards.co.uk/" rel="noopener noreferrer" target="_blank">explore their luxury ice creams.</a></li><li><a href="https://www.foodmarketingclub.co.uk/" rel="noopener noreferrer" target="_blank">Join the Food Marketing Club</a> for just £57/month - your monthly hub for digital marketing strategies, templates, and support</li><li>Want tailored strategy support? <a href="https://kwmarketinguk.co.uk/food-marketing-agency/" rel="noopener noreferrer" target="_blank">Book a Strategy Call with Kate</a></li><li>Follow <a href="https://www.instagram.com/kwmarketinguk" rel="noopener noreferrer" target="_blank">@kwmarketinguk</a> for food & drink marketing insights, email tips & digital strategy</li></ul> If you enjoyed this episode, subscribe, leave a review, and share it with a fellow founder building their brand - we love seeing how you're fuelling your growth 🔥

June 5, 2026

Influencer Marketing In 2026: What Actually Drives Sales For Food & Drink Brands?

Most food & drink brands don't have an influencer marketing strategy.They have a gifting list. Free product gets sent out. A few stories get posted. Everyone feels busy.But sales? Not so much.In Episode 23 of Fuelling Foodies: The Food Marketing Podcast, we unpack what influencer marketing actually looks like in 2026, and why so many brands are still getting it wrong.Because influencer marketing isn't dead. But blindly sending product and hoping for results definitely is.From choosing the right creators and understanding the difference between UGC and influencer content, to tracking performance properly and turning visibility into revenue, this episode breaks down the practical reality of influencer marketing for modern food & drink brands.Plus, the team debates whether influencer campaigns should be judged on direct sales, why micro-creators continue to outperform expectations, and why different generations buy in completely different ways.Here’s what we cover:<ul><li>Why influencer marketing still works in 2026</li><li>The biggest mistakes food & drink brands make</li><li>How to choose the right creators for your brand</li><li>Micro vs macro influencers</li><li>Why UGC and influencer content aren't the same thing</li><li>How to track influencer performance properly</li><li>How to brief influencers effectively</li><li>Building long-term creator relationships</li><li>How to repurpose influencer content into paid ads</li></ul> Whether you're spending £100 or £10,000 on influencer activity, this episode will help you approach it with far more clarity, confidence, and commercial focus.Because the goal isn't more influencers.It's better marketing.LINKS & RESOURCES:<ul><li>Download our free guide: <a href="https://kwmarketinguk.co.uk/email-playbook-food-drink/" rel="noopener noreferrer" target="_blank">The Email Playbook</a> - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)</li><li>Ready to level up? <a href="https://FuellingFoodies:TheFoodMarketingPodcast," rel="noopener noreferrer" target="_blank">Join the Food Marketing Club</a> for more email strategies and support.</li><li>Need help with marketing? <a href="https://kwmarketinguk.co.uk/food-marketing-agency/" rel="noopener noreferrer" target="_blank">Book a Strategy Call with Kate</a></li></ul> Subscribe, share, and leave us a review if this episode made you rethink your strategy and tag us <a href="https://www.instagram.com/kwmarketinguk/" rel="noopener noreferrer" target="_blank">@kwmarketinguk</a> to join the conversation.

May 22, 2026

Salcombe Gin: What It Really Takes to Build a Premium Drinks Brand

Most premium drinks brands don’t fail because of the product… they fail because they can’t stand out.And in a category like gin, where every bottle looks beautiful on the shelf, that’s a serious challenge.In Episode 22 of Fuelling Foodies: The Food Marketing Podcast, Kate sits down with <a href="https://www.linkedin.com/in/hodavies/" rel="noopener noreferrer" target="_blank">Howard Davies</a>, Co-Founder of Salcombe Gin, to unpack how the brand became one of the UK’s most recognisable premium coastal spirits brands.From market positioning and storytelling to loyalty, experiences and luxury branding, this episode explores what it actually takes to build a premium drinks brand people remember, emotionally connect with, and buy into long term.Because premium brands don’t just sell products. They sell a world people want to be part of.Here’s what we cover:<ul><li>How Salcombe Gin was built from a shared love of sailing, spirits and the Devon coast</li><li>The importance of storytelling in saturated categories</li><li>How packaging, design and detail shape perception</li><li>Why emotional connection drives long-term loyalty</li><li>Creating a lifestyle brand instead of just selling a product</li><li>Scaling without diluting brand identity</li><li>Partnerships, collaborations and experiential marketing</li><li>The future of the premium gin category</li></ul> This episode is especially valuable for premium food & drink brands looking to stand out in crowded markets, strengthen brand positioning, and create deeper customer loyalty.If you’re building a premium brand, this episode will change the way you think about storytelling, experience and growth.LINKS & RESOURCES:<ul><li>Follow <a href="https://www.instagram.com/salcombegin/" rel="noopener noreferrer" target="_blank">@salcombegin</a> and <a href="https://salcombegin.com/" rel="noopener noreferrer" target="_blank">explore their luxurious spirits.</a></li><li><a href="https://www.foodmarketingclub.co.uk/" rel="noopener noreferrer" target="_blank">Join the Food Marketing Club</a> for just £57/month - your monthly hub for digital marketing strategies, templates, and support</li><li>Want tailored strategy support? <a href="https://kwmarketinguk.co.uk/food-marketing-agency/" rel="noopener noreferrer" target="_blank">Book a Strategy Call with Kate</a></li><li>Follow <a href="https://www.instagram.com/kwmarketinguk" rel="noopener noreferrer" target="_blank">@kwmarketinguk</a> for food & drink marketing insights, email tips & digital strategy</li></ul> If you enjoyed this episode, subscribe, leave a review, and share it with a fellow founder building their brand — we love seeing how you're fuelling your growth 🔥

23 total episodes available

Deep-dive analytics for Fuelling Foodies: The Food Marketing Podcast

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Fuelling Foodies: The Food Marketing Podcast?: Fuelling Foodies is for the real food & drink founders who want to scale without the fluff. Hosted by Kate Williams, founder of KW Marketing, this podcast gives you the raw truth about growing your food business. Forget generic advice – this is about real stories, struggles, and breakthroughs.

Every episode will dive deep into what it actually takes to build and grow a food business. From expert digital marketing strategies to the gritty challenges founders face, we share what works (and what doesn’t) in building food & drink brands that THRIVE.

Whether you're just starting out or scaling up, Fuelling Foodies gives you the insight, inspiration, and no-nonsense advice you need to FUEL your growth.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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