FULL CIRCLE is where sports, wellness, and business converge. We bring you insights into athleisure and active lifestyle brands, uncovering trends, strategies, and stories of success. Your essential guide in the ever-evolving world of sports and wellness. <br/><br/><a href="https://fullcirclepod.substack.com?utm_medium=podcast">fullcirclepod.substack.com</a>
Full Circle
Claim This Podcastby Ethan Song
9 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
FULL CIRCLE is where sports, wellness, and business converge. We bring you insights into athleisure and active lifestyle brands, uncovering trends, strategies, and stories of success. Your essential guide in the ever-evolving world of sports and wellness. <br/><br/><a href="https://fullcirclepod.substack.com?utm_medium=podcast">fullcirclepod.substack.com</a>
Language
🇺🇲
Publishing Since
2/14/2024
1 verified contact email on file for Full Circle
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Recent Episodes
May 29, 2024
E8 Alder Apparel - Creating Outdoor Apparel for All Women
<p><a target="_blank" href="https://www.linkedin.com/in/naomiblackman/?originalSubdomain=ca">Naomi Blackman</a>, co-founder of <a target="_blank" href="https://www.alderapparel.com/">Alder Apparel</a>, shares her entrepreneurial journey, driven by the vision of creating an inclusive and sustainable outdoor apparel brand. She discusses how they identified market gaps, began with one product, and grew their business through community feedback and strategic partnerships. Ultimately, they delve into their challenges, key insights, commitment to their brand’s vision, collaborations with REI and Roots, and navigation of a direct-to-consumer and omni-channel business model.</p><p>Get full access to Full Circle at <a target="_blank" href="http://www.rarecircles.com/full-circle">www.rarecircles.com/full-circle</a></p><p></p><p>Alder Apparel website <a target="_blank" href="https://www.alderapparel.com/">https://www.alderapparel.com/</a></p><p>Alder Apparel Instagram <a target="_blank" href="https://www.instagram.com/alderapparel/">https://www.instagram.com/alderapparel/</a></p><p><strong>Show notes:</strong></p><p>07:26 The Genesis of Alder: From Personal Frustration to Brand Creation</p><p>12:03 The First Product Launch</p><p>14:41 Navigating Growth and Community Engagement</p><p>24:13 Expanding the Brand with Collaborations and Partnerships</p><p>30:34 Reflecting on the Entrepreneurial Journey and Future Aspirations</p><p>Full Circle Conversations is a podcast hosted by <a target="_blank" href="https://www.linkedin.com/in/ethansong/">Ethan Song</a>. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.</p><p>For more Full Circle content, visit <a target="_blank" href="https://www.rarecircles.com/full-circle">https://www.rarecircles.com/full-circle</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://fullcirclepod.substack.com?utm_medium=podcast&utm_campaign=CTA_1">fullcirclepod.substack.com</a>
May 22, 2024
E7 Athletic Brewing - Pioneering The Non-Alcoholic Beer Movement
<p><a target="_blank" href="https://www.linkedin.com/in/bill-shufelt-650059138/">Bill Shufelt</a>, co-founder of <a target="_blank" href="https://athleticbrewing.ca/">Athletic Brewing Co.</a>, shares his transition from working in finance to creating a leading non-alcoholic craft beer brand. Recognizing the market gap for non-alcoholic beverages, he founded Athletic Brewing Company while embracing a healthier lifestyle. Bill expands on his journey by discussing the company’s challenges, successes, and their focus on community, authentic experiences, and positive impact. He also shares personal insights on fitness, work-life balance, and advice for aspiring entrepreneurs.</p><p>Get full access to Full Circle at <a target="_blank" href="http://www.rarecircles.com/full-circle">www.rarecircles.com/full-circle</a></p><p></p><p>Athletic Brewing website <a target="_blank" href="https://athleticbrewing.ca/">https://athleticbrewing.ca/</a></p><p>Athletic Brewing Instagram <a target="_blank" href="https://www.instagram.com/athleticbrewing/">https://www.instagram.com/athleticbrewing/</a></p><p>Athletic Brewing Facebook <a target="_blank" href="https://www.facebook.com/AthleticBrewing/">https://www.facebook.com/AthleticBrewing/</a></p><p></p><p><strong>Show notes:</strong></p><p>08:20 The Birth of Athletic Brewing</p><p>10:36 Crafting a Non-Alcoholic Beer Revolution</p><p>15:14 Building a Community and Brand from the Ground Up</p><p>28:15 Sponsoring Sports and Building Authentic Relationships</p><p>28:57 Spartan Races and Athletic Brewing</p><p>33:54 Challenges and Triumphs</p><p>42:56 Navigating the Evolving Non-Alcoholic Beer Market</p><p>Stay tuned for new episodes from upcoming guests including Naomi Blackman (Alder Apparel).</p><p>Full Circle Conversations is a podcast hosted by <a target="_blank" href="https://www.linkedin.com/in/ethansong/">Ethan Song</a>. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.</p><p>For more Full Circle content, visit <a target="_blank" href="https://www.rarecircles.com/full-circle">https://www.rarecircles.com/full-circle</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://fullcirclepod.substack.com?utm_medium=podcast&utm_campaign=CTA_1">fullcirclepod.substack.com</a>
May 15, 2024
E6 Left On Friday - A product first approach
<p><a target="_blank" href="https://www.linkedin.com/in/laura-low-ah-kee-57616526/">Laura Low Ah Kee</a> and <a target="_blank" href="https://www.linkedin.com/in/shannon-savage-3238b119/?originalSubdomain=ca">Shannon Savage</a>, co-founders of <a target="_blank" href="https://leftonfriday.com/">Left on Friday</a>, recount their inspiring journey from being <a target="_blank" href="https://shop.lululemon.com/">Lululemon</a> employees to pioneers of a premium swimwear brand. Recognizing the influence of leadership and empowerment, Laura and Shannon explain their brand’s vision, expanding on how an active lifestyle led them to recognize a market gap for high-quality swimwear. This inspired them to prioritize fabric innovation and fit. The conversation tackles their product development process, marketing strategies, and brand positioning in a competitive market, emphasizing product quality and customer experience as their guiding principles. Shannon and Laura reflect on their challenges and rewards, offering insights into building brands, maintaining vision, and creating products that empower.</p><p>Get full access to Full Circle at <a target="_blank" href="http://www.rarecircles.com/full-circle">www.rarecircles.com/full-circle</a></p><p></p><p>Left on Friday website <a target="_blank" href="https://leftonfriday.com/">https://leftonfriday.com/</a></p><p>Left on Friday Instagram <a target="_blank" href="https://www.instagram.com/leftonfriday">https://www.instagram.com/leftonfriday</a></p><p>Left on Friday Facebook <a target="_blank" href="https://www.facebook.com/leftonfriday/">https://www.facebook.com/leftonfriday/</a></p><p></p><p><strong>Show notes:</strong></p><p>05:42 The Lululemon Journey: From Start-Up to Success</p><p>10:17 Birth of Left on Friday</p><p>13:55 The Making of LOF Swimwear</p><p>16:59 Spreading the Word about LOF</p><p>21:30 Athlete Partnerships and Expanding the Brand</p><p>Stay tuned for new episodes from upcoming guests including Bill Schufelt (Athletic Brewing) and Naomi Blackman (Alder Apparel).</p><p>Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.</p><p>For more Full Circle content, visit <a target="_blank" href="https://www.rarecircles.com/full-circle">https://www.rarecircles.com/full-circle</a></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://fullcirclepod.substack.com?utm_medium=podcast&utm_campaign=CTA_1">fullcirclepod.substack.com</a>
9 total episodes available
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Frequently asked questions
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- What is Full Circle?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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