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Full Disclosure with Aleena Khan

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by Aleena Khan

5.0(3 reviews)

17 episodes

Updated Daily

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Podcast Overview

Experts in business. If an episode does not provide true value, the episode will not air. Introducing Full Disclosure - hosted by fellow entrepreneur Aleena Khan. Full Disclosure is a video podcast created for ambitious business owners and aspiring entrepreneurs who want to learn tangible takeaways and strategy tips from the best. No more surface-level advice. The intention is to create the most valuable and most approachable business podcast (learning about scaling or starting your business does not have to be intimidating)! Each episode is an expert-led mini masterclass focused on one area of growing a business. The best part? Every episode, you have the chance to win a free 1-hour consultation call with our guest. To enter: share the trailer Reels of the episode on your IG story with the episode link included & tag our host @aleenank in the story for visibility of your submission. The winner will be announced within one week of every episode air date via IG DM! https://www.instagram.com/aleenank/?hl=en

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Publishing Since

11/11/2025

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Recent Episodes

June 16, 2026

Language-Market-Fit: One Step To Validate A Business Concept BEFORE Taking Any Financial Risk

Matt Lerner, former PayPal growth team member, VC partner at 500 Startups, Stanford guest lecturer, and co-founder of SYSTM (helping 300+ early stage businesses scale), reveals why most founders waste months building products nobody wants - and the exact framework that validates your concept before you risk a single financial commitment. This isn't about product market fit or growth hacks. Matt breaks down the brutal truth: language market fit comes before product market fit, and finding the exact right words to communicate your value can quadruple conversion rates overnight while saving you from building the wrong thing entirely. From changing a few words on a PayPal landing page that massively increased conversions to helping a metabolic health app pivot from zero customers to traction by speaking to real customer anxieties, Matt's mission is simple: show founders how to pick the lock in their customers' minds using words before committing capital to inventory, development, or launch. Forget leading with your product features or describing what your company does. Matt reveals the exact framework. Whether you're terrified of building something nobody wants, stuck writing headlines that sound like good marketing but don't convert, or ready to validate your concept before ordering inventory or writing code, this episode delivers the tactical blueprint from customer interviews to five second tests to ad validation. No fluff, no product worship - just the framework that turns words into traction, saves capital, and makes language market fit the step zero that changes everything. Follow Matt on LinkedIn: https://www.linkedin.com/in/matthewlerner/ BONUS: Win a free 1 hour consultation with Matt to review your language market fit strategy or discuss growth opportunities! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

May 26, 2026

Creator Marketing: Budget-Friendly Strategies for Strong ROI + The Metrics That Actually Matter

Emily Trenouth, former Head of Influencer at Amazon and creator marketing consultant (working across 26 international markets), reveals why most brands waste their creator budgets on the wrong partnerships and the exact framework that separates those building seven-figure communities from those burning money on vanity metrics. This isn't about follower counts or viral moments. Emily breaks down the brutal truth: if you have $1,000, don't spend it on one creator post. Instead, invest in intimate, curated experiences that build brand ambassadors who actually convert. From managing creator campaigns for global brands to navigating the messy world of contracts, usage rights, and exclusivity clauses, Emily's mission is simple: show founders the no BS playbook for working with creators in a way that drives real ROI. Forget treating creators like walking billboards or expecting one post to change your business overnight. Emily reveals the exact framework: • Why $1,000 should go toward a unique experience (a dinner, a coffee morning, a puzzle gift box) that builds community, not one random creator post • The email over DM strategy that actually gets responses (and why PR agencies are your secret weapon for finding the right creators without paying manager fees) • Why you shouldn't start paying creators until you have at least $20K to spend on a proper campaign (because one post for $1,000 won't get you anywhere) • The testing strategy that splits budgets across 10 creators to figure out who drives sales, who creates great content, and who gets reach (because every creator performs differently) • How Gymshark structures creator partnerships uniquely: some for content, some for sales, some for reach (and why you need to test to find your formula) • Why nano and micro creators (1K to 100K followers) often outperform macro influencers (and how relatability beats reach every time) From the comment section vetting strategy (where you actually see trust and engagement, not just vanity likes) to the usage rights trap that costs 50% more than the original post fee, Emily maps every decision that builds or destroys creator ROI. Learn why exclusivity clauses need to be specific (two months, mascara only, top three competitors), how to avoid paying for content you'll never reuse, why gifting without a contract means 80% of PR boxes never see the light of day, the Alix Earle equity model (and why storytelling matters more than celebrity names), and how UGC creators deliver beautiful content without needing to post it themselves. Plus: The affiliate comeback (and why starting with gifting plus tracking codes de-risks your spend), the Instagram Creator Marketplace (free tools platforms already offer), why Trello beats expensive workflow software, how Tano's AI agent Charlie automates creator outreach, and why screenshots still beat fancy reporting tools for tracking performance. Whether you're terrified of wasting your budget, stuck choosing between one big creator or ten small ones, or ready to build a creator strategy that actually converts, this episode delivers the tactical blueprint from outreach to contracts to reporting. No fluff, no hype, just the framework that turns creator marketing into measurable revenue and makes every dollar count. BONUS: Win a free 1-hour consultation with Emily to review your creator marketing strategy or discuss consulting opportunities! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

May 12, 2026

Cracking YouTube for Brands: Expected ROIs, Playbooks & Mindset Shifts for Winning Results

Stokely Howard, founder of Trendy Grandad (working with Netflix, QuickBooks, and Daily Mail), reveals why YouTube isn't for brands chasing quick wins and the exact mindset shift that separates those building million-dollar communities from those burning budgets on vanity metrics. This isn't about viral shorts or subscriber hacks. Stokely breaks down the brutal truth: YouTube is a two to five year SEO play that demands seven hours of content before earning a single subscriber, but rewards patience with the most loyal fanbase you'll ever build. From managing entertainment-first channels for accounting software companies to scaling creator audiences into tens of millions of views, Stokely's mission is simple: anti-sell YouTube to anyone not ready to commit, and show founders who are ready the exact framework that turns long-form content into mind share, trust, and revenue. Forget treating YouTube like a dumping ground for repurposed TikToks or expecting ROI in year one. Stokely reveals the exact framework: • Why YouTube is the only platform where you can build parasocial relationships so deep that 50,000 subscribers generate millions in revenue (because viewers sit with you for hours, not seconds) • The mindset test: if you're not willing to invest £100K for a year to get 10,000 views, YouTube isn't for you (go do paid ads instead) • How QuickBooks built an entertainment-first channel that never mentions their software but wins mind share by making business owners think of them first when accounting problems arise • Why thumbnails and titles are the ONLY two things that determine views (not production quality, not budget, just curiosity-driven packaging) • The 5 to 7% click-through rate benchmark that separates winning thumbnails from awful ones (if yours is 1%, your thumbnail is killing your channel) • Why YouTube subscribers are a rented audience and getting them into email lists or WhatsApp groups is where you actually own the data From the copy and taste strategy (don't copy-paste competitors, take their format and do it your way) to the one-word framework (every piece of content must ladder back to your singular value proposition), Stokely maps every decision that builds or destroys channel growth. Learn why 97% open rates on tracking emails beat any marketing channel, how Mr Beast split tests 20 thumbnails in 24 hours to optimize the algorithm, why entertainment formats scale faster than education content (but education builds deeper funnels), the exact reason founders are your free resource (no actors, no influencers, just you), and why posting one long-form video creates infinite shorts but starting with shorts gets you nowhere. Plus: The payoff structure that keeps viewers watching to the end, why changing old thumbnails can add 10 million views overnight, how suggested traffic works (there are no competitors on YouTube, only collaborators), the 20 versus 1 format that hit 330K views for QuickBooks, and why monetization from YouTube itself is the lowest revenue stream (business, sponsorships, then maybe platform payments). BONUS: Win a free 1-hour consultation with Stokely to review your YouTube strategy or discuss opportunities with Trendy Grounded! Make sure you are subscribed to our YouTube channel: https://www.youtube.com/@FullDisclosure-Podcast Share the trailer IG Reels for this episode to your IG Story Add the episode link on the IG Story post before posting (can be YouTube/Spotify/Apple link) Add @aleenank as a mention on your IG Story so our host is notified of your submission: https://www.instagram.com/aleenank/?hl=en Follow Aleena's IG stories to find out who the lucky winner is within one week of the episode's air date!

17 total episodes available

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Frequently asked questions

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What is Full Disclosure with Aleena Khan?: Experts in business. If an episode does not provide true value, the episode will not air.

Introducing Full Disclosure - hosted by fellow entrepreneur Aleena Khan. Full Disclosure is a video podcast created for ambitious business owners and aspiring entrepreneurs who want to learn tangible takeaways and strategy tips from the best. No more surface-level advice.

The intention is to create the most valuable and most approachable business podcast (learning about scaling or starting your business does not have to be intimidating)! Each episode is an expert-led mini masterclass focused on one area of growing a business.

The best part? Every episode, you have the chance to win a free 1-hour consultation call with our guest. To enter: share the trailer Reels of the episode on your IG story with the episode link included & tag our host @aleenank in the story for visibility of your submission. The winner will be announced within one week of every episode air date via IG DM! https://www.instagram.com/aleenank/?hl=en
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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