Full Fat Marketing

About Full Fat Marketing

Full Fat Marketing is a daily strategy podcast for food and hospitality brands that want to be chosen, and remembered. Hosted by Leonora Brebner, a growth and marketing strategist specialising in restaurants, cafés, and food & drink brands, the show breaks down the real reasons some F&B businesses become the place people choose… while others struggle to stay relevant. Through bite-sized episodes, you’ll learn the psychology behind restaurant marketing, food brand strategy, customer loyalty, and what actually drives repeat customers in today’s hospitality industry. Expect honest insights, real brand examples, and practical thinking on topics like restaurant growth strategy, brand positioning, customer retention, café marketing, food product branding, and hospitality marketing. If you run a restaurant, café, food brand, or hospitality business - and want customers to choose you again and again - this podcast will help you understand why. New episodes every weekday.

Publisher

Leonora Brebner

Category

business

Language

en

Explicit

No

First episode

5 Mar 2026

Latest episode

26 Apr 2026

Latest episodes

32 episodes in the feed.

1. 

   26 Apr 2026

   How MrBeast Sold 1 Million Chocolate Bars Before Anyone Had Tasted One

   MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed. In this episode I break down what the Feastables strategy teaches every food and drink founder about building demand before you build distribution. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help apply...

2. 

   23 Apr 2026

   Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy

   Why do people happily pay premium prices for some brands while ignoring cheaper alternatives? In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospi...

3. 

   22 Apr 2026

   Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy

   Discounts can boost sales fast… but they can also train customers to never pay full price again. In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re buildi...

Contact Full Fat Marketing

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.