The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer of the marketing funnel with our experts, unlocking strategies to elevate your online campaigns from awareness to conversion. Whether you’re a seasoned marketer or a startup enthusiast, tune in to transform your digital journeys into conversion goldmines.
Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧
Show Notes
In this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building custom GPTs, Gemini-powered copilots, and using Veo for video automation.
It’s not about experimenting anymore,it’s about implementing AI at scale. Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution.
What You'll Learn:
How to use OpenAI’s GPT and Google’s Gemini to build custom marketing agents
The role of Vertex AI and Google Cloud in scalable agent deployments
Real-world use cases: from feed optimization to automated insights
What Veo, Google’s generative video AI, means for future content creation
Why marketing teams are moving from ChatGPT prompts to full AI workflows
Show Links
Connect with us:
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
23 Jul 2025
Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli
In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.
You'll learn:
What it takes to step into leadership during a brand’s transition
How agency experience can shape e-commerce strategy
Lessons from shifting platforms and preserving pricing power
Why owning your brand is essential to long-term success
How to communicate price increases without losing trust
The practical meaning of “pricing power” in a competitive market
What sustainability looks like beyond buzzwords
How AI tools are transforming daily work across content and customer service
Whether you're growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.
In the links you have access to all extra content discussed in the episod.
Show Links
LUCA SERIEN MELIMELI (https://www.melimelihome.se/soffor/serie/luca/)
The Effectiveness Equation (https://drive.google.com/drive/folders/1s513_kmgiqRXy3qWvpWt1gMUzdEJDIkn)
Forbes - Warren Buffett on Pricing Power (https://www.forbes.com/sites/gregpetro/2014/08/06/why-pricing-power-is-the-real-secret-to-value-investing/)
Connect with us:
Rebecka’s Linkedin (https://www.linkedin.com/in/rebeckahawi/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Lovisa's Linkedin (https://www.linkedin.com/in/lovisa-sundin-b3080a1b7/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Lovisa@keywordio.com (mailto:lovisa@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
21 Feb 2025
Ep16 - The End to Advantage Shopping Campaigns?
Show Notes
Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.
Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what's staying, what's changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!
Show Links
Slides from the podcast (https://docs.google.com/presentation/d/1WU3Vusq6-YkH9muNHoImb8hkHpf6ZKIn9YAb_Tz5Co4/edit?usp=sharing)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
20 Dec 2024
Ep15 - Wrapping up 2024 with Jorge Montoya
Digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Jorge Montoya from Filippa K share the secrets behind 2024's most successful marketing campaigns and reveal strategies for transforming your projects with creative and marketing team collaborations.
21 Nov 2024
Ep14 - AI Makes Your Team More Efficient
Digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson reveal how AI technologies can revolutionize your team's efficiency and online sales during peak season.
23 Sept 2024
Ep13 - Be Ready for Peak Season
Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they share how to maximize your online sales with full funnel marketing during peak season.
In this episode, you'll learn how to effectively use platforms like Google, Meta, TikTok, Pinterest, and Snapchat to boost your performance. Johan and Jonas will walk you through the latest best practices and common mistakes to avoid when planning your campaigns for the busiest time of the year.
We'll dive into:
Performance 5
Campaign Strategy
Peak Season Tips
AI: custom-made solutions for your team
Get the insights you need to succeed this peak season!
Show Links
Peak Season event (https://keywordio.com/events/peakseason24event)
ROAS Calculator (https://docs.google.com/spreadsheets/d/1dQRD7dSN3j-iAANqqf-I_sm-mDWm84QotMZJT6vQQiA/edit?usp=sharing)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
27 Mar 2024
Ep12 - How to build a full-funnel marketing strategy on TikTok
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Simon Gadelii from TikTok. Simon has an impressive background in digital marketing.
In this episode we will go deeper into how the TikTok users mindset has changed, how much budget do you need to run TikTok Ads and what's needed to create a successful VSA Campaign.
Show Links
TikTok Course. (https://www.keywordio.com/events/tiktok24webinar-0)
Nordic Nest Case (https://www.tiktok.com/business/en-GB/inspiration/nordic-nest?)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Simon’s Linkedin (https://www.linkedin.com/in/simongadelii/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
20 Mar 2024
Ep11 - Why we started Keywordio
In this episode, you will learn more about the history of Keywordio, and also get to know our CEO better!
Today’s hosts are: Morten Barkfeld, Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
Show Links
Connect with us:
Morten’s Linkedin (https://www.linkedin.com/in/mortenbarkfeld/)
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Morten@keywordio.com (mailto:Morten@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
13 Mar 2024
EP10 - Attribution modelling for a complex marketing mix, with Sofia from Stronger
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Sofia Jansson who is Performance Marketer at Stronger.
Sofia has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Sofia has been a fast learner all throughout her career. This has also lead to endless testing of new strategies over at companies such as Stronger.
In this episode we will go deeper into how to build a full-funnel with different creatives, different attribution settings and tools, and much more!
Show Links
Visit Stronger (https://www.strongerlabel.com/)'s Website
Get 25% off with Sofia's discount code: Sofia_25
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Sofia’s Linkedin (https://www.linkedin.com/in/sofia-jansson-988650b4/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
23 Feb 2024
Ep 9 - Custom AI assistant, why you need to start building your own versions of GPT
In this episode, we will go deeper into how to build custom Chat GPT marketing teams, a few examples of custom cases, what prompts to use, and how to be more efficient with the help of Ai
Today’s hosts are: Johan Lidner and Jonas Hagströmer Theodorsson from Keywordio
Show Links
Try Keywordio’s own GPT Full Funnel marketing (https://chat.openai.com/g/g-gksB9fDw6-full-funnel-message), you need to have a Open AI pro license
Slide deck with prompt list (https://docs.google.com/presentation/d/1lnTC-vFZS74n4bs-fToZ9COqLhCtGHvLgFpYTmjhA5I/edit?usp=sharing)
Sora video (https://cdn.openai.com/sora/videos/big-sur.mp4)
Gustav Söderström Spotify, GenAI explained (https://youtu.be/2eWuYf-aZE4)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
7 Feb 2024
Ep 8 - From CMO to CPO, and learn how to code with AI.
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and today's guest Henrik Enström who is CPO at Bangerhead, and also a speaker at D-Congress.
Henrik has a long experience of digital marketing and building scalable ecommerce businesses. As a very curious person Henrik has been a fast learner all throughout his career. This has also lead to his latest move from marketing over to product and his new role as CPO at Bangerhead.
In this episode we will go deeper into how to automate your pricing strategies with the help of AI. Why you need to build custom AI assistants for your team..
Show Links
Bangerhead (https://www.bangerhead.se/)
D- Congress (https://events.svenskhandel.se/d-congress/talare/)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Henrik’s Linkedin (https://www.linkedin.com/in/henrik-enstrom/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
23 Jan 2024
Ep 7 - Lesson Learned from 2023 on Meta
Listen to digital marketing experts Johan Lidner and Justas Kišūnas Summarize 2023 on Meta
In this episode, we’re talking about what we learned during 2023, what did work and what did not work, and also what are we excited about in 2024.
Show Links
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Justas’s Linkedin (https://www.linkedin.com/in/kisunas/)
Email us:
johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
justas@keywordio.com (mailto:justas@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
10 Jan 2024
Ep 6 - From Awareness to Action - Tuss CMO Frank Dandy
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Tuss Odin Ekman, CMO at Frank Dandy.
Tuss Odin Ekman has an impressive career in marketing working for big brands in London and Stockholm.
Hear more about how Frank Dandy succeeded on TikTok.
Tuss also shares how it is to work at Procter & Gamble with very large campaigns and how she thinks about full-funnel marketing strategy, and much more!
Show Links
Frank Dandy (https://frankdandy.com/)
Take our online courses:
#EndPeriodPoverty campaign (https://www.always.com/en-us/about-us/end-period-poverty)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Tuss’s Linkedin (https://www.linkedin.com/in/tuss-odin-ekman-89504836/)
Email us:
jonas@keywordio.com (mailto:Jonas@keywordio.com)
johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
22 Dec 2023
Ep 5 - From Awareness to Action - Angelica Global Head of DTC Houdini Sportswear
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson, and today's guest Angelica Molin who is Global Head of DTC at Houdini Sportswear.
Today we will talk about the differences between working in England and Sweden, how to build a more sustainable e-commerce landscape, and some interesting stories about the outdoor industry.
Learn more about how Houdini Sportswear uses a full-funnel marketing strategy and much more!
Show Links
Great campaigns from Houdini:
Live Large with Less Campaign (https://houdinisportswear.com/sv-se/campaigns/live-large-with-less)
The Storyteller Campaign (https://houdinisportswear.com/en-se/campaigns/the-storyteller)
Watch The Storyteller Video (https://youtu.be/HiP0OmYoyBk?si=Uk59npkw9xK17dov)
Visit the Houdini Circle Store (https://maps.app.goo.gl/VK5AUyZgNA4fxTbF8)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jona’s Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Angelica’s Linkedin (https://www.linkedin.com/in/angelicamolin/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
1 Dec 2023
Ep 4 - Google Ads Deep Dive: Measurement, Feed Management and PMax
Listen to digital marketing experts Johan Lidner, Jonas Hagströmer Theodorsson and Today's guest Oscar Sjöstrand talk about Google Ads and getting ahead in the business with the right tools and strategies.
In our fourth episode, we will talk more about Measurement, tracking, feed management, Pmax & YouTube
Show Links
Free Feedscore (https://app.adhelp.io/feed-management)
Oscar’s Notes (https://docs.google.com/presentation/d/1G1pQ-PyrLGP00RKszRJOEG-Cj2ko5hOoXtKXmBKntj8/edit?usp=sharing)
Take our online courses:
Google Ads & GA4 Course (https://www.keywordio.com/events/en/pmaxcourse)
From Awareness to Action (https://www.keywordio.com/events/en/googleads-youtube)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jona's Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Oscar's Linkedin (https://www.linkedin.com/in/oscar-sj%C3%B6strand-8b8697126/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Oscar@keywordio.com (mailto:Oscar@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
10 Nov 2023
Ep 3 - TikTok Ads Do’s & Don'ts
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about TikTok Ads and getting ahead in the business with the right tools and strategies.
In our third episode, we will talk more about audience engagement, brand-creator collaboration, TikTok Ads do's & don'ts, how to use the Creative Center, ad optimization, Event API's, understanding match rates, and of course new TikTok features.
Show Links
Take our online courses:
Take your TikTok Ads to the next level (https://www.keywordio.com/events/en/tiktokperformancecourse)
Why you should get started with TikTok (https://www.keywordio.com/events/en/tiktokpartner.course)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a quote from Keywordio (https://www.keywordio.com/get-quote)
3 Nov 2023
Ep 2 - Why use Ads on Pinterest?
Listen to digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson talk about Pinterest Ads and getting ahead in the business with the right tools and strategies.
In our second episode, we’re talking about why you should use Pinterest Ads, how its different to the other ads platforms, strategy deep dives and lots more!
Show Links
Download the slide deck
Pinterest VIP Slide deck (https://docs.google.com/presentation/d/1tLfQjf-gJ7r4GEZw-_ehQL46JMRM-1SLWkRF9e-tLz0/edit?usp=sharing)
Take Keywordio’s free online course (https://www.keywordio.com/events/en/pinterestcourse) Get started with Pinterest Ads
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a Quote from Keywordio (https://www.keywordio.com/get-quote)
3 Oct 2023
Ep 1 - Meta - Maximise holiday performance with best practices
The holiday season is upon us, and in the digital realm, it's all about maximizing performance and standing out. Join Johan & Jonas from Keywordio as they delve deep into the strategies that can make or break your holiday campaigns on Meta. From the art of account simplification to the magic of automation, discover the tools at your disposal. Learn why data quality isn't just a buzzword, but a cornerstone of success, and how creative diversification can set your brand apart in a sea of festive ads. And as video becomes the medium of choice for many advertisers, get insights into crafting compelling video ads that resonate. But that's not all - Johan & Jonas will also guide you through the full funnel approach, ensuring you capture your audience at every stage of their journey. Don't let the holiday rush overwhelm you; tune in and equip yourself with the knowledge to shine!
Download the slide deck
Peak Season Slide deck (https://drive.google.com/file/d/1ExNrNpvFboJ1Qj7UPkmovIwcx-Z4nbT-/view?usp=sharing)
Connect with us:
Johan’s Linkedin (https://www.linkedin.com/in/jvlidner/)
Jonas Linkedin (https://www.linkedin.com/in/jonastheodorsson/)
Email us:
Jonas@keywordio.com (mailto:Jonas@keywordio.com)
Johanlidner@keywordio.com (mailto:Johanlidner@keywordio.com)
Get a Quote from Keywordio (https://www.keywordio.com/get-quote)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
15,202
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
76
Engagement
60
Contact Full Funnel Marketing by Keywordio
Guest appearances
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