Podcast thumbnail for Full Funnel Marketing by Keywordio

Full Funnel Marketing by Keywordio

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by Keywordio

5.0(4 reviews)
18 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇸🇪
35

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality15
Social0
YouTube76
Engagement60

Podcast Overview

The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer of the marketing funnel with our experts, unlocking strategies to elevate your online campaigns from awareness to conversion. Whether you’re a seasoned marketer or a startup enthusiast, tune in to transform your digital journeys into conversion goldmines. Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧

Language

🇺🇲

Publishing Since

10/3/2023

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35

Podcast Authority

Beta
PoorBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality15
Social0
YouTube76
Engagement60
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
19 minutes
Performing excellently!
good
Show Experience
17 episodes over 1.8 years

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Every 39 days

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Recent Episodes

Episode thumbnail for Ep18 - The AI Agent Playbook

November 7, 2025

Ep18 - The AI Agent Playbook

<p><strong>Show Notes</strong></p><p>In this episode, Johan and Jonas open the AI toolbox and reveal how next-gen marketing teams are building <strong>custom GPTs</strong>, <strong>Gemini-powered copilots</strong>, and using <strong>Veo</strong> for video automation.</p><p>It’s not about experimenting anymore,it’s about <strong>implementing AI at scale</strong>. Learn how the most forward-thinking ecommerce teams use foundation models to optimize creative, analytics, and media execution.</p><p><strong>What You&#39;ll Learn:</strong></p><ul><li><p>How to use <strong>OpenAI’s GPT</strong> and <strong>Google’s Gemini</strong> to build custom marketing agents</p></li><li><p>The role of <strong>Vertex AI</strong> and <strong>Google Cloud</strong> in scalable agent deployments</p></li><li><p>Real-world use cases: from feed optimization to automated insights</p></li><li><p>What <strong>Veo</strong>, Google’s generative video AI, means for future content creation</p></li></ul><li><ul><li>Why marketing teams are moving from ChatGPT prompts to full AI workflows</li></ul><p><br></p><p><strong>Show Links</strong></p><p><strong>Connect with us: </strong></p><p><a href="https://www.linkedin.com/in/jonastheodorsson/"><u>Jonas Linkedin</u></a></p><p><a href="https://www.linkedin.com/in/jvlidner/"><u>Johan’s Linkedin</u></a></p><p><strong>Email us: </strong></p><p><a href="mailto:Jonas@keywordio.com"><u>Jonas@keywordio.com</u></a></p><p>Johanlidner@keywordio.com</p><p><a href="https://www.keywordio.com/get-quote"><strong>Get a quote from Keywordio </strong></a></p><p><br></p><p><br></p><p><br></p></li>

Episode thumbnail for Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli

July 23, 2025

Ep17 - From Skincare to Sofas: Lessons in Brand, Pricing & AI with Rebecka Håwi Ryde CEO MeliMeli

<p>In this episode, Rebecka Håwi Ryde CEO MELIMELI shares key insights from her journey—from agency life to leading Skincity through a major transition, and now building the premium furniture brand MeliMeli.</p><p>You&#39;ll learn:</p><ul><li><p>What it takes to step into leadership during a brand’s transition</p></li><li><p>How agency experience can shape e-commerce strategy</p></li><li><p>Lessons from shifting platforms and preserving pricing power</p></li><li><p>Why owning your brand is essential to long-term success</p></li><li><p>How to communicate price increases without losing trust</p></li><li><p>The practical meaning of “pricing power” in a competitive market</p></li><li><p>What sustainability looks like beyond buzzwords</p></li><li><p>How AI tools are transforming daily work across content and customer service<br></p></li></ul><p>Whether you&#39;re growing a DTC brand, managing digital operations, or exploring AI for team efficiency—this episode is packed with actionable takeaways.</p><p>In the links you have access to all extra content discussed in the episod.</p><p><br><strong>Show Links</strong></p><p><a href="https://www.melimelihome.se/soffor/serie/luca/"><strong>LUCA SERIEN MELIMELI</strong></a></p><p><a href="https://drive.google.com/drive/folders/1s513_kmgiqRXy3qWvpWt1gMUzdEJDIkn"><strong>The  Effectiveness  Equation</strong></a></p><p><a href="https://www.forbes.com/sites/gregpetro/2014/08/06/why-pricing-power-is-the-real-secret-to-value-investing/"><strong>Forbes - Warren Buffett on Pricing Power</strong></a></p><p><strong>Connect with us: </strong></p><p><a href="https://www.linkedin.com/in/rebeckahawi/"><u>Rebecka’s Linkedin</u></a></p><p><a href="https://www.linkedin.com/in/jonastheodorsson/"><u>Jonas Linkedin</u></a></p><p><a href="https://www.linkedin.com/in/lovisa-sundin-b3080a1b7/"><u>Lovisa&#39;s Linkedin</u></a></p><p><strong>Email us: </strong></p><p><a href="mailto:Jonas@keywordio.com"><u>Jonas@keywordio.com</u></a></p><p><a href="mailto:lovisa@keywordio.com"><u>Lovisa@keywordio.com</u></a></p><p><a href="https://www.keywordio.com/get-quote"><strong>Get a quote from Keywordio </strong></a></p><p><br></p>

Episode thumbnail for Ep16 - The End to Advantage Shopping Campaigns?

February 21, 2025

Ep16 - The End to Advantage Shopping Campaigns?

<p><strong>Show Notes</strong></p><p><strong>Join digital marketing experts Johan Lidner and Jonas Hagströmer Theodorsson as they dive into the exciting new features coming to Meta in 2025, with an increased focus on the creative side of advertising.</strong></p><p><br></p><p><strong>Is Meta phasing out Advantage Shopping campaigns? In this episode, we break down what&#39;s staying, what&#39;s changing, and how to stay ahead of the curve in Meta’s evolving ad platform. Don’t miss out on key insights that could shape your 2025 marketing strategy!</strong></p><p><strong>Show Links</strong></p><p><a href="https://docs.google.com/presentation/d/1WU3Vusq6-YkH9muNHoImb8hkHpf6ZKIn9YAb_Tz5Co4/edit?usp=sharing" target="_blank" rel="ugc noopener noreferrer"><strong>Slides from the podcast</strong></a></p><p><strong>Connect with us: </strong></p><p><a href="https://www.linkedin.com/in/jvlidner/" target="_blank" rel="ugc noopener noreferrer">Johan’s Linkedin</a></p><p><a href="https://www.linkedin.com/in/jonastheodorsson/" target="_blank" rel="ugc noopener noreferrer">Jonas Linkedin</a></p><p><strong>Email us: </strong></p><p><a href="mailto:Jonas@keywordio.com" target="_blank" rel="ugc noopener noreferrer">Jonas@keywordio.com</a></p><p><a href="mailto:Johanlidner@keywordio.com" target="_blank" rel="ugc noopener noreferrer">Johanlidner@keywordio.com</a></p><p><a href="https://www.keywordio.com/get-quote" target="_blank" rel="ugc noopener noreferrer"><strong>Get a quote from Keywordio</strong></a></p><p><br></p><p><br></p>

18 total episodes available

Deep-dive analytics for Full Funnel Marketing by Keywordio

Frequently asked questions

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What is Full Funnel Marketing by Keywordio?

The Full Funnel Podcast with Johan & Jonas from Keywordio invites you to explore the universe of digital marketing across platforms like Meta, Google, TikTok, and more! Navigate through each layer of the marketing funnel with our experts, unlocking strategies to elevate your online campaigns from awareness to conversion. Whether you’re a seasoned marketer or a startup enthusiast, tune in to transform your digital journeys into conversion goldmines.

Let's decode the secrets of platform-specific marketing together! 🚀🔍🎧

How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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