Podcast thumbnail for Full Price Athlete

Full Price Athlete

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by Kade Wilcox

5.0(23 reviews)
12 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves. How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration? How do you keep going when you don't have the time or energy but your ambition is no less present?

Language

🇺🇲

Publishing Since

7/31/2025

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Recent Episodes

Episode thumbnail for Edgar Lozoya’s 93-Hour Moab 240 Finish

October 30, 2025

Edgar Lozoya’s 93-Hour Moab 240 Finish

<p>Kade Wilcox reunites with Edgar Lozoya for a full Moab 240 recap—93:13 of rain, mud, and relentless forward motion. Edgar breaks down a conservative first 100 miles, the crew-access change that kept him solo until mile 114, and how short, strategic sleeps and steady nutrition kept him in the fight. He also shares the night lows with hallucinations, the gear that saved his race, and why power-hiking practice matters more than you think.</p><ul><li> Finish time: 93:13 in brutal rain/mud</li><li>Solo to mile 114 (crew access change)</li><li>Night lows: sleepiness, hallucinations, group pacing boosts</li><li>Fuel: ~50g carbs/hour + real food at aid</li><li>Training lesson: more incline/stair-stepper, fast walk practice</li><li>Gear wins: real rain shell, anti-chafe tights; broke a pole and kept moving</li><li>Mindset: longevity &gt; vanity; compete, but finish strong</li><li>Next up: eyeing a 200-miler (Mammoth 200)</li></ul><br/><p>----</p><ul><li><a href="https://patreon.com/BorderlandsTrailRunning" rel="noopener noreferrer" target="_blank">Patreon</a> | BtS Building Borderlands</li><li><a href="https://borderlands.cc/" rel="noopener noreferrer" target="_blank">Borderlands.cc</a> | <a href="https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false" rel="noopener noreferrer" target="_blank">Podcast Network</a></li><li>Sign up: <a href="https://eepurl.com/jk7e8o" rel="noopener noreferrer" target="_blank">analog*Borderlands [new]letter</a> </li><li>Hyperlyte Hotline - RUNMORE649 (786.667.3649)</li><li>Wylder is now available on <a href="https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752" rel="noopener noreferrer" target="_blank">iOS</a> + <a href="https://play.google.com/store/apps/details?id=cc.borderlands.wylder&amp;pcampaignid=web_share" rel="noopener noreferrer" target="_blank">Android</a>.</li></ul><br/><p>______________</p><p>RUNNING GEAR</p><ul><li><a href="https://amzn.to/41QXXE4" rel="noopener noreferrer" target="_blank">Naked Running Band</a> </li><li><a href="https://alnk.to/3cosLsP" rel="noopener noreferrer" target="_blank">Path Projects Apparel</a> </li></ul><br/><p>PODCAST GEAR</p><ul><li><a href="https://amzn.to/4lBaGSs" rel="noopener noreferrer" target="_blank">OSMO Pocket 3</a> </li><li><a href="https://amzn.to/4oCR6Ie" rel="noopener noreferrer" target="_blank">Shure MV7</a> </li><li><a href="https://amzn.to/41QXHVC" rel="noopener noreferrer" target="_blank">Neewer MS60B</a> </li></ul><br/>

Episode thumbnail for Running Pain vs Injury with Kameron Harder

October 23, 2025

Running Pain vs Injury with Kameron Harder

<p>Kade Wilcox sits down with <a href="https://ridgeathleticsaz.com/" rel="noopener noreferrer" target="_blank">sports PT</a> and strength coach <a href="https://www.instagram.com/ridgeathleticsaz?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==" rel="noopener noreferrer" target="_blank">Kameron “Kam” Harder</a> to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger.</p><p>They dive into practical coaching: heavy, low-rep fundamentals (think 4×5 squats/deadlifts/lunges), the 4/10 pain rule for training through non-structural pain, and smart ways to address plantar fasciitis through mobility and foot motor control. Kam also outlines a mindset that avoids catastrophizing and keeps you moving forward—even in the lows.</p><ul><li>Confidence forged at Cocodona 250</li><li>The 4/10 pain rule for running through manageable pain</li><li>Simple, heavy lifts &gt; complicated routines</li><li>Consistency beats intensity for busy athletes</li><li>Plantar fasciitis basics: ankle/foot mobility + arch/toe motor control (short foot, big toe isolation)</li><li>A mindset for lows: respond, don’t catastrophize</li><li>Strength training = resilience + fatigue resistance</li></ul><br/>

Episode thumbnail for Overcoming Injury: A Relatable Personal Update

October 16, 2025

Overcoming Injury: A Relatable Personal Update

<p>Kade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis. </p><p>He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted. </p><p>Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experiences.</p><p>----</p><ul><li><a href="https://patreon.com/BorderlandsTrailRunning" rel="noopener noreferrer" target="_blank">Patreon</a> | BtS Building Borderlands</li><li><a href="https://borderlands.cc/" rel="noopener noreferrer" target="_blank">Borderlands.cc</a> | <a href="https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false" rel="noopener noreferrer" target="_blank">Podcast Network</a></li><li>Sign up: <a href="https://eepurl.com/jk7e8o" rel="noopener noreferrer" target="_blank">analog*Borderlands [new]letter</a> </li><li>Hyperlyte Hotline - RUNMORE649 (786.667.3649)</li><li>Wylder is now available on <a href="https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752" rel="noopener noreferrer" target="_blank">iOS</a> + <a href="https://play.google.com/store/apps/details?id=cc.borderlands.wylder&amp;pcampaignid=web_share" rel="noopener noreferrer" target="_blank">Android</a>.</li></ul><br/><p>______________</p><p>RUNNING GEAR</p><ul><li><a href="https://amzn.to/41QXXE4" rel="noopener noreferrer" target="_blank">Naked Running Band</a> </li><li><a href="https://alnk.to/3cosLsP" rel="noopener noreferrer" target="_blank">Path Projects Apparel</a> </li></ul><br/><p>PODCAST GEAR</p><ul><li><a href="https://amzn.to/4lBaGSs" rel="noopener noreferrer" target="_blank">OSMO Pocket 3</a> </li><li><a href="https://amzn.to/4oCR6Ie" rel="noopener noreferrer" target="_blank">Shure MV7</a> </li><li><a href="https://amzn.to/41QXHVC" rel="noopener noreferrer" target="_blank">Neewer MS60B</a> </li></ul><br/>

12 total episodes available

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Frequently asked questions

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What is Full Price Athlete?

Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves.

How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration?

How do you keep going when you don't have the time or energy but your ambition is no less present?

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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