Full Price Athlete

About Full Price Athlete

Kade Wilcox pays Full Price for everything. In pursuing his dreams of running things like Moab 240 he has to pay the full price for gear but also family time and work time - things he loves. How does he do it? How do you hold in tension all the valuable gifts in life. How is he training mentally and physically? Who is he looking to for inspiration? How do you keep going when you don't have the time or energy but your ambition is no less present?

Publisher

Kade Wilcox

Category

health & fitness · sports

Language

en

Explicit

No

First episode

31 Jul 2025

Latest episode

30 Oct 2025

Latest episodes

12 episodes in the feed.

1. 

   30 Oct 2025

   Edgar Lozoya’s 93-Hour Moab 240 Finish

   Kade Wilcox reunites with Edgar Lozoya for a full Moab 240 recap—93:13 of rain, mud, and relentless forward motion. Edgar breaks down a conservative first 100 miles, the crew-access change that kept him solo until mile 114, and how short, strategic sleeps and steady nutrition kept him in the fight. He also shares the night lows with hallucinations, the gear that saved his race, and why power-hiking practice matters more than you think. Finish time: 93:13 in brutal rain/mud Solo to mile 114 (crew access change) Night lows: sleepiness, hallucinations, group pacing boosts Fuel: ~50g carbs/hour + real food at aid Training lesson: more incline/stair-stepper, fast walk practice Gear wins: real rain shell, anti-chafe tights; broke a pole and kept moving Mindset: longevity > vanity; compete, but finish strong Next up: eyeing a 200-miler (Mammoth 200) ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

2. 

   23 Oct 2025

   Running Pain vs Injury with Kameron Harder

   Kade Wilcox sits down with sports PT (https://ridgeathleticsaz.com/) and strength coach Kameron “Kam” Harder (https://www.instagram.com/ridgeathleticsaz?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==) to unpack what truly makes runners resilient—simple, consistent work done over time. Kam shares takeaways from finishing Cocodona 250 (and attempting another 100), how that experience boosted his confidence, and why most runners don’t need complexity to get stronger. They dive into practical coaching: heavy, low-rep fundamentals (think 4×5 squats/deadlifts/lunges), the 4/10 pain rule for training through non-structural pain, and smart ways to address plantar fasciitis through mobility and foot motor control. Kam also outlines a mindset that avoids catastrophizing and keeps you moving forward—even in the lows. Confidence forged at Cocodona 250 The 4/10 pain rule for running through manageable pain Simple, heavy lifts > complicated routines Consistency beats intensity for busy athletes Plantar fasciitis basics: ankle/foot mobility + arch/toe motor control (short foot, big toe isolation) A mindset for lows: respond, don’t catastrophize Strength training = resilience + fatigue resistance

3. 

   16 Oct 2025

   Overcoming Injury: A Relatable Personal Update

   Kade Wilcox shares a personal injury update regarding his ongoing struggle with plantar fasciitis. He reflects on the challenges of maintaining motivation and purpose during recovery, the importance of consistency in training, and the lessons learned from taking running for granted. Kade emphasizes the need for a supportive community and encourages listeners to connect and share their own experiences. ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

4. 

   8 Oct 2025

   Conquering Cocadona 250 + Moab 240 with Bear Lee

   Kade Wilcox interviews ultra-runner Bear Lee about his experiences and lessons learned from running ultra-marathons, including the Cocodona 250 and his upcoming Moab 240. Bear shares insights into his training approach, the mental and physical challenges of ultra-running, and the importance of having a supportive team. He also discusses his favorite gear and strategies for overcoming low moments during races. Peace and direction through endurance sports. Training should mimic race conditions. A supportive team is crucial for success. Bear's mantra: 'Stay within the mile' Gear game changers Bear uses Alpine Armor products to prevent blisters and chafing Presented by Naked Sports Innovations (https://bit.ly/4q7p1K7) ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte (https://bit.ly/hyperlyte) Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

5. 

   26 Sept 2025

   Dialing Nutrition, Gratitude, and Sleep | Moab 240 Redemption

   In this episode Kade Wilcox sits down with ultrarunner David Theriot (https://www.instagram.com/runtheriotpodcast/), who turned a tough DNF at the 2023 Moab 240 into a 99-hour redemption run the very next year. David shares what changed—simple but game-changing nutrition adjustments, the mindset of “complete, not compete,” and a practice of gratitude every 10 miles that carried him through the lows. From Western States to Tahoe 200, and now setting sights on Bigfoot, David brings both practical wisdom and hard-earned perspective on what it really takes to go the distance. More David: Podcast (https://podcasts.apple.com/us/podcast/run-the-riot-podcast/id1482864006?itsct=podcast_box_player&itscg=30200&ls=1) | Web (https://www.theriot.run/) ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

6. 

   16 Sept 2025

   Running Through Pain with Joe Corcione

   In this episode of Full Price Athlete with Kade Wilcox, Joe Corcione (https://www.instagram.com/theeverydayultra/) shares his transformative journey from battling addiction to becoming an ultra-endurance athlete. He discusses the pivotal role of passion in his success, the mental fortitude required for ultra marathons, and the importance of having a purpose greater than the pain. Joe also offers practical advice for aspiring ultra runners, emphasizing the significance of belief and resilience in achieving seemingly impossible goals. ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

7. 

   10 Sept 2025

   54 Minutes of 200 Mile Running Wisdom | Wes Plate

   Wes Plate is a seasoned athlete known for completing numerous 200-mile races a documenting them along the way. In this episode, Wes shares his journey with Kade from video editing to ultra running, offering insights into the mental and physical challenges of long-distance races. ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

8. 

   5 Sept 2025

   I am Not Running Moab 240: My Dream Deferred

   Kade Wilcox is out of Moab 240. He has to defer his 240 mile dream. Find out why in this episode. ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

9. 

   4 Sept 2025

   200+ Miles: Managing Sleep, Nutrition, + Overcoming Alcohol Addiction | Abraham Bejil + Edgar Lazoya

   Join host Kade Wilcox as he delves into the world of ultra running with guests Abraham Bejil and Edgar Lozoya. Discover the journeys of these two athletes as they prepare for the Moab 240, sharing insights on training, overcoming personal challenges, and the dedication required to pursue their passion. Abraham's transition from battling alcohol addiction to becoming an ultra runner and coach. Edgar's journey from a 5K with his son to tackling the Moab 240. The importance of speed work and race compounding in ultra training. Strategies for managing sleep and nutrition during long races. The mental and physical challenges of ultra running and how to overcome them. Don't miss this episode filled with motivation and practical tips for aspiring ultra runners. Subscribe to the Full Price Athlete podcast and follow the journey of these incredible athletes. ---- Patreon (https://patreon.com/BorderlandsTrailRunning) | BtS Building Borderlands Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share). ______________ RUNNING GEAR Naked Running Band (https://amzn.to/41QXXE4) Path Projects Apparel (https://alnk.to/3cosLsP) La Sportive Prodigio Pro (https://alnk.to/3cosLsP) PODCAST GEAR OSMO Pocket 3 (https://amzn.to/4lBaGSs) Shure MV7 (https://amzn.to/4oCR6Ie) Neewer MS60B (https://amzn.to/41QXHVC)

10. 

    20 Aug 2025

    Building Mental Strength for Ultrarunning Performance

    Kade is looking for insight and tips on mental strength as he prepares for the Moab 240. He's joined by Ben Light, (https://adventureyourpotential.com) an ultrarunning legend, to talk and think through his preparation to run 5x further than he's ever run before. ----. Borderlands.cc (https://borderlands.cc/) | Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false) Sign up: analog*Borderlands [new]letter (https://eepurl.com/jk7e8o) Hyperlyte Hotline - RUNMORE649 (786.667.3649) (Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share).) Partners Hyperlyte Liquid Performance (https://bit.ly/hyperlyte) - 100g Carbs, 1000mg Sodium, Miles of Dirt

11. 

    8 Aug 2025

    Challenges, Setbacks in Training: Countdown to Moab 240

    Kade Wilcox is the host of Full Price Athlete. He's 10 weeks away from running Moab 240. The final gauntlet is a huge training block difficult even for those who run full time. Kade is a business owner, committed husband and father, volunteer, and more. Listen to what Kade is planning to do the final 10 weeks before Moab 240. Subscribe to Full Price Athlete (spotify (https://open.spotify.com/show/7EYLzj1F2Ul4Zxjiu1OgFO?si=95310a149e1649d0) | apple (https://podcasts.apple.com/us/podcast/full-price-athlete/id1830230714)) on the Borderlands Podcast Network (https://podcasts.apple.com/us/channel/borderlands-pod-network/id6748982696?hasPaidContent=false). (Wylder is now available on iOS (https://apps.apple.com/us/app/wylder-by-borderlands/id6458265752) + Android (https://play.google.com/store/apps/details?id=cc.borderlands.wylder&pcampaignid=web_share).) ---- Borderlands.cc (https://borderlands.cc/) | Instagram (https://instagram.com/runborderlands)

12. 

    31 Jul 2025

    Ultrarunners Pay Full Price | Nothing is Free

    Ultrarunners pay full price for everything from gear to race entry fees to travel. But also, we pay the price with our family time and work time. We pay the price of perfection in our personal lives to make room for ultrarunning. Kade Wilcox (https://www.instagram.com/kadewilcox/?hl=en) is joining the podcast creator family that will soon be a formal podcast network. He is preparing for Moab 240 and he's going to bring us along in the journey over the next couple of months. In this episode, get to know Kade as a fellow Full Price Athlete. --- Borderlands.cc (https://Borderlands.cc) | Instagram (https://Instagram.com/runborderlands)

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Apple Podcasts (US)

5.0 / 5

23 ratings

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Guest appearances

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