Fully Booked & Beyond

About Fully Booked & Beyond

Welcome to Fully Booked & Beyond, the ultimate podcast for nutritionists, dietitians, and health coaches who want to grow their businesses, get fully booked, and scale beyond 1:1 work. Discover actionable strategies for attracting clients, filling up your online clinic, creating signature frameworks, and building scalable offers like group programs and digital products. Whether you want to start a nutrition business or are ready to take your nutrition business to the next level, this podcast will guide you every step of the way. Tune in for expert advice, proven strategies, and insights into marketing, content creation, and sales tailored to the health and wellness industry with me, Alex Okell RNutr. I am a Registered Nutritionist and Business Sales Strategist who works with nutritionists, dietitians and health coaches to start, grow and scale their online health and wellbeing businesses with offer, messaging, content and sales strategies. If you are looking to answer these questions, you are in the right place! - How to start a nutrition business - How to find your niche as a nutritionist, dietitian or health coach - How to use social media to attract high-paying clients as a nutritionist, dietitian or health coach - How email funnels can sell your course, programme or digital product - How to create and launch your first online course Subscribe and follow the show wherever you listen to podcasts so you can get fully booked and go beyond 1:1 as a nutritionist, dietitian or health coach. --- Learn more and work with me at www.alexokell.com

Publisher

Alex Okell RNutr | Registered Nutritionist & Business Sales Strategist

Category

business · business · business

Language

en

Explicit

No

First episode

3 Dec 2024

Latest episode

10 Oct 2025

Latest episodes

15 of 32 episodes have a transcript.

1. 

   10 Oct 2025TRANSCRIPT

   How to reach new people on Instagram in 2025 [Trial Reels Update October 25]

   In this episode, we’re diving into how to use Instagram’s trial reels to reach new audiences and grow your brand in 2025. We break down the strategy behind creating short, engaging 4–7-second videos with strong hooks to attract non-followers who vibe with your niche. You’ll learn practical tips to boost engagement, refine your messaging, and train Instagram’s algorithm to connect you with the right people—without dodgy clickbait. Plus, we touch on my new scroll-stopping video course to help you craft compelling content. Tune in to discover how to make trial reels your secret weapon for organic growth and client attraction! >> NEXT STEPS DM me the word BETA on Instagram (https://www.instagram.com/yournourishedbusiness/) Fully Booked Feast - yournourishedbusiness.com/feast (http://yournourishedbusiness.com/feast) The Business Bite - yournourishedbusiness.com/bite (http://yournourishedbusiness.com/bite) Book a discovery call with Alex - https://tidycal.com/okell/30 (https://tidycal.com/okell/30) 📱 Connect with me on Threads (https://www.threads.net/@yournourishedbusiness), Instagram (https://www.instagram.com/yournourishedbusiness) or TikTok (https://www.tiktok.com/@yournourishedbusiness) 🤝 Learn more about working with me (https://alexokell.com/everything) 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

2. 

   26 Sept 2025TRANSCRIPT

   Best lead magnets in 2025, should you try TikTok and how to get people on your email list [Ask Alex Anything]

   In this episode of Fully Booked and Beyond, I’m answering your questions about building a thriving nutrition business. We talk Instagram, lead magnets, email lists, and what it really means to be “fully booked” without burning out. If you’ve been wondering whether Instagram is still the go-to platform for clients, how to create a lead magnet that actually converts, or how many clients you really need to hit your goals, this episode is for you. I break down the strategies my fully booked clients use to attract ideal clients, convert them with strategic content and email sequences, and maintain a business that gives them both freedom and profit. Chapters: (00:00) – Welcome to Ask Alex Anything (01:00) – Is Instagram still worth it? (04:00) – Lead magnets that actually convert (06:00) – Turning followers into paying clients (09:00) – Finding your “fully booked” sweet spot >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y (https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y) Fully Booked Feast - yournourishedbusiness.com/feast (http://yournourishedbusiness.com/feast) The Business Bite - yournourishedbusiness.com/bite (http://yournourishedbusiness.com/bite) Book a discovery call with Alex - https://tidycal.com/okell/30 (https://tidycal.com/okell/30) 🎉 When you join Fully Booked Feast (https://yournourishedbusiness.com/minimind/) in September, you’ll get a bespoke Q4 Feast Report - a personalized audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! (https://instagram.com/yournourishedbusiness) 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat (https://alexokell.com/event/) 📱 Connect with me on Threads (https://www.threads.net/@yournourishedbusiness), Instagram (https://www.instagram.com/yournourishedbusiness) or TikTok (https://www.tiktok.com/@yournourishedbusiness) 🤝 Learn more about working with me (https://alexokell.com/everything) 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

3. 

   19 Sept 2025TRANSCRIPT

   Stop getting ghosted in the DMs, learn how to sell on discovery calls and how to respond to "I can't afford it" [Ask Alex Anything]

   In this episode of Fully Booked and Beyond, I’m answering your biggest questions around client attraction and conversion as a nutritionist, dietitian, or health coach. We’ll dive into what to do when you’re ghosted in DMs or after discovery calls, how to confidently handle objections like “I can’t afford it,” and why you don’t need a rigid sales script to sound professional. Plus, I’ll share how to create genuine urgency in your offers without feeling pushy. You’ll walk away with practical strategies to strengthen your sales process, feel more confident in conversations, and move closer to building that fully booked practice. Chapters: (00:00) – Introduction (01:00) – Handling Ghosting in DMs and Discovery Calls (04:00) – Addressing "I Can't Afford It" Objections (10:00) – Creating Urgency Without Feeling Sleazy (12:00) – Fully Booked Feast Program Announcement >> NEXT STEPS Ask Alex Anything - https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y (https://airtable.com/appYc7YMiudOcVidQ/shrFRALyA8BpJ9F3Y) Fully Booked Feast - yournourishedbusiness.com/feast (http://yournourishedbusiness.com/feast) The Business Bite - yournourishedbusiness.com/bite (http://yournourishedbusiness.com/bite) Book a discovery call with Alex - https://tidycal.com/okell/30 (https://tidycal.com/okell/30) 🎉 When you join Fully Booked Feast (https://yournourishedbusiness.com/minimind/) in September, you’ll get a bespoke Q4 Feast Report - a personalised audit & action plan that shows you exactly how to sign new clients, re-sign current ones, and bring in at least £5K before 2026. This is your done-for-you strategy doc across niche, offer, messaging, content, sales, and re-sign campaigns. You’ll know what to fix, what to double down on, and what to launch to finish 2025 strong… and set you up for a Fully Booked 2026. DM me the word BOOKED on Instagram to see if you'd be a good fit! (https://instagram.com/yournourishedbusiness) 🍨 JOIN THE FREE MASTERCLASS: FIND YOUR CONTENT SWEET SPOT - How to create the perfect blend of attraction and conversion content to consistently book out your 1:1 package on repeat (https://alexokell.com/event/) 📱 Connect with me on Threads (https://www.threads.net/@yournourishedbusiness), Instagram (https://www.instagram.com/yournourishedbusiness) or TikTok (https://www.tiktok.com/@yournourishedbusiness) 🤝 Learn more about working with me (https://alexokell.com/everything) 🌟 Support the show! Enjoyed this episode? Please leave a rating and review, and share this episode with a friend!

Inside a recent episode

How to reach new people on Instagram in 2025 [Trial Reels Update October 25]

Published 10 Oct 2025 · Transcript excerpt

[…] If you have high engagement on any of your trial reels, so engagement means likes, comments, shares, saves, all of those different things, they seriously improve reach. So the reason that we create trial reels is because you want to let Instagram know who you are, what you do and who you want to be connected with, and it's a great way to get in front of new people. So how do you do it? Well, really you need to create high quality reels. That's the step one, step zero. It's like, we need to create really good reels. And I recommend using the 916 ratio format, which is just like the standard Instagram full screen format. […]

Podcast Authority Score: 38 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

90

YouTube

0

Engagement

0

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