Fully Booked STR, presented by Yada, is a practical growth podcast for short-term rental property managers. In each episode, we help you grow your STR occupancy and business overall. Topics include plugging revenue leaks so you get more direct bookings, repeat guests, and owner leads. We cover why fully booked is not just about demand but about systems, how follow-up turns trust into revenue, and what a modern revenue system can look like for serious STR companies.
The best option usually costs the most. In short-term rental tech, the best stack also turns out to be the cheapest, once you count what complexity costs your business. In this episode, Steve Haase and Petar Ojdrovic share what they heard from operators at VRMA in Nashville and make the case for a simple three-system stack: a property management system for the physical operation, a marketing and communications system for every guest touchpoint, and a pricing tool to drive revenue. They compa...
9 Oct 2026
22. The Cost of Not Bringing Your Past Guests Back
Not all bookings are created equal. A repeat direct booking is the best revenue a short-term rental operator can earn, and leaving past guests to find their own way back has a real cost. In this episode, Steve Haase and Petar Ojdrovic break down revenue quality for STR operators. Fresh from VRMA in Nashville, they walk through the math on what an OTA booking costs compared with a repeat direct booking, then use the Yada ROI calculator to show how occupancy lift and a shift from OTA to direct...
11 Sept 2026
21. More pay to play from VRBO?
When OTAs lean harder into pay-to-play ranking, the operators who win are the ones who treat every paid booking like the start of a relationship, not a one-time fee. In this episode, Steve Haase and Petar Ojdrovic dig into what more pay-to-play pressure from VRBO means for short-term rental operators. They walk through the simple math on first-booking acquisition costs versus repeat stays, why ad and ranking spend turns into a leaky bucket without automatic follow-up, and how empowering fron...
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