Ger once paid €100 for a t-shirt. Willingly. In this episode, you'll find out about Represent, the company that made the t-shirt in question, and how it has grown from a garage operation in Manchester (UK) to a £100 million company with a flagship store in Hollywood (USA).
Joining Gordon and Ger to tell the story is Liam Shannon, former head of marketing at Represent, now an independent fashion marketing consultant, who joined Represent as employee number 11. You'll hear how becoming a self-taught marketing Swiss army knife helped Liam build an effective marketing team with a focus on long-term customer relationships rather than short-term sales.
You'll also hear how Represent cracked America and how brand, story and world-building are fundamental to growing organic reach online, now that paid is losing its potency.
Above all, Liam talks about how bravery in all aspects of your business is the key to growth.
If you've ever wondered how a company manages to charge €100 for a t-shirt, you'll want to hear this episode.
11 Sept 2026
S4 E2: Kevin McCullough - Magic Carpets
Join Gordon and Ger in an information-packed episode with Kevin McCullough, eCommerce Director with Kukoon, an Irish homeware brand specialising in rugs.
It’s been a phenomenal few years at Kukoon, who were able to take full advantage of the opportunity offered by the pandemic to grow sales significantly, but then faced the challenges of exuberant overstocking when the 2022 online retail downturn hit.
Learn how the company rebranded and repositioned itself. The bold move to embrace a clear identity, how that paid off in spades and made it easier to talk about the business and its products.
This all happened while taking the even bolder decision to leave Amazon and adopt a DTC model. You’ll hear how Kukoon escaped the ‘Amazon Trap’.
More success followed as the company started using influencers to promote its rugs. But the influencer landscape has changed in the past year. What was once a surefire marketing strategy has lost its potency. That required another bold step: celebrity endorsement. But how do you keep it authentic? Kevin tells you.
But brace yourself. Just like Kukoon had to overcome challenges to flourish, so does this episode of the podcast. The tech turns against us and the outro turns chaotic, leading to our most dramatic ending yet.
15 May 2026
S4 E1: Ciarán McCormack - Magic Momentum
Retail multi-CEO Ciarán McCormack shares his journey from magician to merchant, discussing leadership, innovation, and overcoming challenges in this interview with Gordon and Ger.
Who has been a guest on Functional and Fabulous
Names identified in recent episode analyses. Showing up to five guests.
Ciarán McCormack
Meghan Frazier
Dave Morrissey
Lauren Nicole Muir
Amy Kemp
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,088
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
5 ratings
Podcast Authority Score: 33 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
40
Social presence
0
YouTube
68
Engagement
0
Contact Functional and Fabulous
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about Functional and Fabulous
Who hosts Functional and Fabulous?
Ger and Gordon host the show. Published by StudioForty9.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does Functional and Fabulous take guests?
Yes. Guests have been identified in episode analyses.
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