About Functional Medicine Business Institute Podcast
Dr. Deb is a functional medicine practitioner and entrepreneur. A pioneer in functional medicine, scheduling, leadership, and practice management, Dr. Deb has a wealth of knowledge and is eager to share to help functional medicine become more productive and live better lives. Our podcast shares the good and bad of our industry because Dr. Deb knows the pain you live every day building a functional medicine practice. With practical tools on how to manage money, taxes, and patient care she will discuss it all.
Episode 41: Five Essential Skills To Make Your Practice Thrive
Mindset is the first step to growing your practice. Marketing your practice for growth. Customizing your programs and packages. Knowing your money. Engaging and maintaining your A-team.
Do not miss these highlights:
01:11 How having the right mindset can keep you going for the long game.
06:58 Letting people know who you are, what you do, why you do what you do, and having them connect with you before you get in the office is a tremendous benefit for you.
07:55 You’ll be getting more patients from the internet itself. If you want to build your practice quickly, if you want to move your practice along that growth path quickly, you need to market it.
09:17 Why you need both an Ala Carte service and a package service.
10:15 Why understanding how to structure your payment options and understanding how you talk to clients about payment are important.
11:11 It's our responsibility to talk about the benefits and the risks. Offer your clients three options - a low, middle, and a high.
12:46 Your team all has to be willing and able to go after the same goal that you are.
Resources MentionedJoin Us in the FMBI Mastermind Group on Facebook. You can find the Group at https://www.facebook.com/groups/5461914567153276/
22 Aug 2022
Episode 40: What Is A Sales Funnel?
What is a sales funnel? How do you build a sales funnel? Why is this important for medical practices to have one? We'll be answering all those questions and more in today's video. Watch now for a rundown of sales funnels for beginners and how to develop a sales funnel strategy.
Do not miss these highlights:
01:02 What is a sales funnel? How it can help grow your business, get you noticed, and make you an authority in the functional or integrative medicine space
2:39 How to put in place the first step which is awareness, which is sharing your information/content with consumers using writing, short videos, podcasts
06:18 Using the internet as the next piece of your sales funnel
07:06 Whenever you deliver the content, you need to capture something
10:08 Consideration in sales funnel will have you thinking about what are you going to provide them once you have captured their contact information
10:51 3 free informational emails and then 1 ask
13:36 Constantly tweaking that sales funnel so that you can get it so that it's producing without you
14:46 Sales funnel - Intent and Content marketing funnel - what are the difference
16:59 Importance of walking your client through their journey, and what that look through their eyes is huge in how you actually get clients and keep them in your ecosystem so that you don't lose them
Resources Mentioned
Join Us in the FMBI Mastermind Group on Facebook. You can find the Group at https://www.facebook.com/groups/5461914567153276/
15 Aug 2022
Episode 39: Are You Setting The Right Boundaries
Setting boundaries is the key to a successful business. It is necessary to maintain your sanity, personal life, and growing your business. Don't get caught up in shiny object syndrome.
Do not miss these highlights:
01:02 Why we struggle in setting boundaries and why we should set those boundaries
03:28 Sometimes God derails us because we're going in the wrong path
04:22 It's very easy to get pulled away by every little opportunity that comes your way, and if you don't have good boundaries, it's very easy to get pulled everywhere
05:38 Part of being not in the right direction is our own doing and our own fault, because we're not staying true to what we had set up originally
07:23 Make sure you set enough boundaries - Know what your boundaries are - Stick to those boundaries
08:18 If you struggle with boundaries, start with something small
10:11 Your business will surely grow 10 times faster if you stick to that boundary
Resources Mentioned
Join Us in the FMBI Mastermind Group on Facebook. You can find the Group at https://www.facebook.com/groups/5461914567153276/
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