Funky Marketing: Bold Strategies for B2B Growth and Revenue

About Funky Marketing: Bold Strategies for B2B Growth and Revenue

Funky B2B Marketing Podcast dives into bold strategies for B2B growth across Europe, North America, and the Middle East. Brought to you by Funky Enterprises LLC — the UnAgency building revenue engines for 170+ companies. We're operators, not status-call consultants. We build commercial systems that connect positioning, pipeline, marketing, sales, and RevOps. Real client stories, actionable frameworks, and a bit of funk. No fluff. No middlemen. Just the conversations operators have when the dashboard is closed. Let's make growth happen, together.

Publisher

Nemanja Zivkovic

Category

business

Language

en

Explicit

No

First episode

14 Oct 2020

Latest episode

11 Sept 2026

Latest episodes

177 episodes in the feed.

1. 

   11 Sept 2026

   The CMO role is not dying. The department is. | FE Show #177

   Every quarter someone writes the obituary for the CMO. The seat keeps getting cut, the tenure keeps getting shorter, and the conclusion is always the same: marketing does not need a leader anymore. Wrong diagnosis. The role is not dying. The department, as most companies built it, is. In this episode: - Why growth went to sales, brand went to product, and the CMO was left with content and events - The basketball version: a point guard who does not know the score - Pipeline is an outcome of positioning, pricing and distribution, not a metric to chase - Five questions a CEO should ask any CMO candidate (and listen for the numbers) - Why an empty seat beats the wrong CMO Funky Enterprises Show, episode 177. Host: Nemanja Živković, Strategy Director and Senior Partner at Funky Enterprises. Chapters: 00:00 Cold open: the point guard who does not know the score 00:45 Intro: where this topic came from 03:11 Why smart people believe the CMO is dead 06:03 How three of the four levers left marketing, and the MQL era 07:26 Pipeline is an outcome, not a metric 10:01 Three stories: positioning, productization, distribution 12:58 Unit economics: what the CMO has to know 13:42 Five questions a CEO should ask any CMO candidate 15:07 Mid-sized companies: an empty seat beats the wrong CMO 17:12 Objections: brand cannot be measured, the CFO, we are too small 19:39 Closing: the Funky Enterprises Show site

2. 

   14 May 2026

   If Marketing Feels Like a Cost Center, You're Measuring the Wrong Layer

   Two posts, same week, same effort. One hit 50,000+ impressions with zero pipeline. The other reached 800 people and closed €60K. If you measure them with the same metric, you'll write ten more of the wrong one. In this episode, I lay out the 6-Stage B2B Marketing ROI Framework I use with Microsoft, Marsh McLennan, Delta Holding, and 120+ other B2B companies — and why most teams are running 2012 e-commerce attribution on 2026 enterprise sales cycles. Inside: - Why attribution fails in B2B and what to do about it - Kill the MQL: the Inquiry / Opportunity rebuild that dropped leads 60% and lifted pipeline 40% - The 6 stages: Revenue, Pipeline, Active Focus, Future Pipeline, Cluster ICP, Brand - The software client one week from being shut down — and the €1.4M pipeline that was already building - Why LinkedIn reach dropped 50% YoY and pipeline still went up - ICP Density as the moat, and how to measure it with zero new tools - Q1 2026 search data: Reddit at #2, Wikipedia surging, where AI search actually sits - The 3 rituals that replace 80% of an enterprise marketing intel platform - Diagnostic for finding the one stage that's leaking - A 90-day starter The best measurement isn't more granular attribution. It's measuring the right system at every stage with the right leading indicators. Everything else is data theater. More: funky.enterprises

3. 

   29 Apr 2026

   We Killed Our Agency. We Built Something Better. | FE Show #01

   After 4 years, "Funky B2B Marketing Podcast" no longer exists. Meet Funky Enterprises Show — and here's why we crossed that line. In the pilot episode, Nemanja Zivkovic, Marko Cvijic, and Slobodan Jelisavac unpack: → Why the traditional agency model is a relic of a previous era → The 5 pillars we're building Funky Enterprises on (Brand, Partners, Content, AI, Network) → How brand replaces sales teams, content replaces distribution costs, network replaces cold outreach → Why we incorporated in Delaware → AI and systems taking over operations — Claude Code, Paperclip, Manus → What's coming: deeper episodes, guests, books, MeasureCamp Subotica 🔑 KEY TOPICS & TIMESTAMPS: 00:00 — Intro & rebrand: why we're no longer Funky B2B Marketing Podcast 03:00 — Meet the partners (Marko, Sloba) and firm structure 07:00 — Why we incorporated Funky Enterprises LLC in Delaware 10:00 — The death of big agencies: why generalists lose, specialists win 15:00 — The difference between "building a company" and "building a PUBLIC company" 18:00 — PILLAR #1: Brand replaces the sales team 24:00 — PILLAR #2: Partners replace headcount 27:00 — PILLAR #3: Content replaces distribution costs 33:00 — PILLAR #4: AI and systems (Claude, Manus, Paperclip) 42:00 — Books in progress: LinkedIn book by Nemanja & Dan Pataki, Marko's e-commerce SEO + in-house team management book 45:00 — PILLAR #5: Network replaces cold outreach 50:00 — MeasureCamp Subotica & "Building a consulting firm in the terminal" 54:00 — Vendor recommendations: SmartCat, MetAxis (Chatislav) 56:00 — What's coming in upcoming episodes 🛠️ TOOLS & VENDORS MENTIONED: • Claude / Claude Code — primary AI workhorse • Manus — AI agent (Meta acquisition blocked by China) • Paperclip — autonomous AI orchestration system in testing • Chatislav by MetAxis — domestic-knowledge AI agent (deployed at Western Union, Bazaar) • SmartCat — GTM strategy partner client 📚 BOOKS IN PROGRESS FROM THE FUNKY ENTERPRISES TEAM: • Marko Cvijić: "E-commerce SEO Practical Guide" • Marko + team: A book for managers running in-house teams + working with vendors • Nemanja & Dejan Pataki: S LinkedInom na ti (already published) 🎙️ ABOUT FUNKY ENTERPRISES SHOW: Funky Enterprises Show is a weekly podcast where the 5 senior partners of Funky Enterprises LLC share how we're rebuilding the agency model for a new era: AI-native operations, distributed senior-only teams, brand-led sales, and a business that doesn't need to become a public company to be successful. Listen on: 🎧 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M?si=c553e7e1d0624b1f 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/funky-enterprises-show/id1501543408 🎧 LinkedIn: https://www.linkedin.com/company/funky-enterprises/ 🌐 Web: https://www.funky.enterprises/ 📅 NEW EPISODES: every week

Who has been a guest on Funky Marketing: Bold Strategies for B2B Growth and Revenue

Names identified in recent episode analyses. Showing up to five guests.

• Nemanja
• Itir Eraslan
• Aamir Kadri
• Pasha Irshad
• Tim Davidson

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

69,204

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

5 ratings

Spotify

4.3 / 5

6 ratings

Podcast Authority Score: 66 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

81

Social presence

0

YouTube

76

Engagement

51

Contact Funky Marketing: Bold Strategies for B2B Growth and Revenue

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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