Funky B2B Marketing Podcast dives into bold strategies for B2B growth across Europe, North America, and the Middle East. Brought to you by Funky Enterprises LLC — the UnAgency building revenue engines for 170+ companies. We're operators, not status-call consultants. We build commercial systems that connect positioning, pipeline, marketing, sales, and RevOps. Real client stories, actionable frameworks, and a bit of funk. No fluff. No middlemen. Just the conversations operators have when the dashboard is closed. Let's make growth happen, together.
Funky Marketing: Bold Strategies for B2B Growth and Revenue
Claim This Podcastby Nemanja Zivkovic
4.6(11 reviews)
176 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
66
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube76
Engagement51
Podcast Overview
Funky B2B Marketing Podcast dives into bold strategies for B2B growth across Europe, North America, and the Middle East. Brought to you by Funky Enterprises LLC — the UnAgency building revenue engines for 170+ companies. We're operators, not status-call consultants. We build commercial systems that connect positioning, pipeline, marketing, sales, and RevOps. Real client stories, actionable frameworks, and a bit of funk. No fluff. No middlemen. Just the conversations operators have when the dashboard is closed. Let's make growth happen, together.
Language
🇺🇲
Publishing Since
10/14/2020
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66
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality81
Social0
YouTube76
Engagement51
8
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9
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excellent
Episode Length
35 minutes
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Every 10 days
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Recent Episodes
May 14, 2026
If Marketing Feels Like a Cost Center, You're Measuring the Wrong Layer
<p>Two posts, same week, same effort. One hit 50,000+ impressions with zero pipeline. The other reached 800 people and closed €60K. If you measure them with the same metric, you'll write ten more of the wrong one.</p><p><br></p><p>In this episode, I lay out the 6-Stage B2B Marketing ROI Framework I use with Microsoft, Marsh McLennan, Delta Holding, and 120+ other B2B companies — and why most teams are running 2012 e-commerce attribution on 2026 enterprise sales cycles.</p><p><br></p><p>Inside:</p><p>- Why attribution fails in B2B and what to do about it</p><p>- Kill the MQL: the Inquiry / Opportunity rebuild that dropped leads 60% and lifted pipeline 40%</p><p>- The 6 stages: Revenue, Pipeline, Active Focus, Future Pipeline, Cluster ICP, Brand</p><p>- The software client one week from being shut down — and the €1.4M pipeline that was already building</p><p>- Why LinkedIn reach dropped 50% YoY and pipeline still went up</p><p>- ICP Density as the moat, and how to measure it with zero new tools</p><p>- Q1 2026 search data: Reddit at #2, Wikipedia surging, where AI search actually sits</p><p>- The 3 rituals that replace 80% of an enterprise marketing intel platform</p><p>- Diagnostic for finding the one stage that's leaking</p><p>- A 90-day starter</p><p><br></p><p>The best measurement isn't more granular attribution. It's measuring the right system at every stage with the right leading indicators.</p><p><br></p><p>Everything else is data theater.</p><p><br></p><p>More: funky.enterprises</p>
April 29, 2026
We Killed Our Agency. We Built Something Better. | FE Show #01
<p>After 4 years, "Funky B2B Marketing Podcast" no longer exists.</p><p>Meet Funky Enterprises Show — and here's why we crossed that line.</p><p><br></p><p>In the pilot episode, Nemanja Zivkovic, Marko Cvijic, and Slobodan Jelisavac unpack:</p><p><br></p><p>→ Why the traditional agency model is a relic of a previous era</p><p>→ The 5 pillars we're building Funky Enterprises on (Brand, Partners, Content, AI, Network)</p><p>→ How brand replaces sales teams, content replaces distribution costs, network replaces cold outreach</p><p>→ Why we incorporated in Delaware </p><p>→ AI and systems taking over operations — Claude Code, Paperclip, Manus</p><p>→ What's coming: deeper episodes, guests, books, MeasureCamp Subotica</p><p><br></p><p>🔑 KEY TOPICS & TIMESTAMPS:</p><p><br></p><p>00:00 — Intro & rebrand: why we're no longer Funky B2B Marketing Podcast</p><p>03:00 — Meet the partners (Marko, Sloba) and firm structure</p><p>07:00 — Why we incorporated Funky Enterprises LLC in Delaware</p><p>10:00 — The death of big agencies: why generalists lose, specialists win</p><p>15:00 — The difference between "building a company" and "building a PUBLIC company"</p><p>18:00 — PILLAR #1: Brand replaces the sales team</p><p>24:00 — PILLAR #2: Partners replace headcount</p><p>27:00 — PILLAR #3: Content replaces distribution costs</p><p>33:00 — PILLAR #4: AI and systems (Claude, Manus, Paperclip)</p><p>42:00 — Books in progress: LinkedIn book by Nemanja & Dan Pataki, Marko's e-commerce SEO + in-house team management book</p><p>45:00 — PILLAR #5: Network replaces cold outreach</p><p>50:00 — MeasureCamp Subotica & "Building a consulting firm in the terminal"</p><p>54:00 — Vendor recommendations: SmartCat, MetAxis (Chatislav)</p><p>56:00 — What's coming in upcoming episodes</p><p><br></p><p>🛠️ TOOLS & VENDORS MENTIONED:</p><p><br></p><p>• Claude / Claude Code — primary AI workhorse</p><p>• Manus — AI agent (Meta acquisition blocked by China)</p><p>• Paperclip — autonomous AI orchestration system in testing</p><p>• Chatislav by MetAxis — domestic-knowledge AI agent (deployed at Western Union, Bazaar)</p><p>• SmartCat — GTM strategy partner client</p><p><br></p><p>📚 BOOKS IN PROGRESS FROM THE FUNKY ENTERPRISES TEAM:</p><p><br></p><p>• Marko Cvijić: "E-commerce SEO Practical Guide"</p><p>• Marko + team: A book for managers running in-house teams + working with vendors</p><p>• Nemanja & Dejan Pataki: S LinkedInom na ti (already published)</p><p><br></p><p>🎙️ ABOUT FUNKY ENTERPRISES SHOW:</p><p><br></p><p>Funky Enterprises Show is a weekly podcast where the 5 senior partners of Funky</p><p>Enterprises LLC share how we're rebuilding the agency model for a new era:</p><p>AI-native operations, distributed senior-only teams, brand-led sales, and a business that doesn't need to become a public company to be successful.</p><p><br></p><p>Listen on:</p><p>🎧 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M?si=c553e7e1d0624b1f</p><p>🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/funky-enterprises-show/id1501543408</p><p>🎧 LinkedIn: https://www.linkedin.com/company/funky-enterprises/</p><p>🌐 Web: https://www.funky.enterprises/</p><p><br></p><p>📅 NEW EPISODES: every week</p><p><br></p>
November 4, 2025
How to Write Modern B2B Case Studies (That Actually Convert)
Host Marko Cvijic interviews Nemanja on crafting modern B2B case studies that drive conversions and build authority.
176 total episodes available
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- What is Funky Marketing: Bold Strategies for B2B Growth and Revenue?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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