Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.
47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality58
Social0
YouTube93
Engagement0
Podcast Overview
Tune in to Funnel Vision for lessons, strategies and inspiration from marketing leaders for marketing leaders. Each week Paula Ximena Mejia (VP of Enterprise Marketing at Wix Studio) and Sasha Belenky (Head of Enterprise Thought Leadership at Wix Studio) have candid conversations with marketers at the top of their game. They’ll serve up hot takes on the most exciting industry trends and break down the major challenges facing marketers whether they’re at startups or enterprises.
Language
🇺🇲
Publishing Since
1/21/2025
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47
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality58
Social0
YouTube93
Engagement0
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Recent Episodes
March 12, 2025
Build a brand that captivates skeptical consumers with Intuit Mailchimp’s Jeremy Jones & Mark Lodwick
<p>We sat down with Jeremy Jones, Executive Creative Director of Wink at Intuit Mailchimp, and Mark Lodwick, Senior Director of Integrated Marketing and Advertising, to learn how they built a brand that captured the most skeptical audience on the planet: marketers.</p><p><br /></p><p>In this episode of Funnel Vision, we discuss how humans make decisions (hint: it's not always rational), the super-effective way Intuit Mailchimp operationalizes team brainstorms, and how to balance both long-term and short-term goals.</p><p><br /></p><p>Listen in, then see how their strategies and insights could apply to your own work as a marketer. </p><p><br /></p><p>—</p><p><br /></p><p>Timestamps:</p><p>1:54: Jeremy and Mark’s background</p><p>5:25: The backbone of a Mailchimp creative brief</p><p>7:30: Honoring the connection with your customer</p><p>14:15: Being right for the time</p><p>21:33: The payoff of being thoughtful and clever as a brand</p><p>23:19: Long-term vs. short-term</p><p>27:10: Why brand is the 401K of marketing</p><p>28:48: The one next step</p><p>32:33: The motley crew mindset </p><p>36:15: Personal inspirations and recommendations </p><p><br /></p><p>—</p><p><br /></p><p>About Funnel Vision</p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e7" target="_blank" rel="ugc noopener noreferrer">Funnel Vision</a> is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the <a href="https://www.wix.com/studio/marketing/resources?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e7" target="_blank" rel="ugc noopener noreferrer">Wix Studio</a> marketing team. Each episode features interviews with top marketing leaders.</p><p><br /></p><p>Resources </p><p><br /></p><p>Explore marketing resources from Wix Studio:</p><p><a href="https://www.wix.com/studio/marketing/resources" target="_blank" rel="ugc noopener noreferrer">https://www.wix.com/studio/marketing/resources</a> </p><p><br /></p><p>Learn more about Funnel Vision: </p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast" target="_blank" rel="ugc noopener noreferrer">https://www.wix.com/studio/marketing/funnel-vision-podcast</a> </p><p><br /></p><p>Check out some of the content mentioned in the show: </p><p><br /></p><p>Keep Shooting Until You See the F*ckers Smoke: Ammunition for Creatives by Damon Stapleton —</p><p><a href="https://www.amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X/" target="_blank" rel="ugc noopener noreferrer">https://www.amazon.com/Keep-Shooting-until-ckers-Smoke/dp/047371597X/</a></p><p><br /></p><p>The Penguin —</p><p><a href="https://www.imdb.com/title/tt15435876/" target="_blank" rel="ugc noopener noreferrer">https://www.imdb.com/title/tt15435876/</a></p><p><br /></p><p>Can't Hurt Me: Master Your Mind and Defy the Odds by David Goggins —</p><p><a href="https://www.amazon.com/dp/B07KKP62FW/" target="_blank" rel="ugc noopener noreferrer">https://www.amazon.com/dp/B07KKP62FW/</a>?</p><p><br /></p><p>The Joe Rogan Experience —</p><p><a href="https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk" target="_blank" rel="ugc noopener noreferrer">https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk</a></p><p><br /></p><p>Lex Fridman Podcast —</p><p><a href="https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL" target="_blank" rel="ugc noopener noreferrer">https://open.spotify.com/show/2MAi0BvDc6GTFvKFPXnkCL</a></p><p><br /></p><p>Crush Live Poker Podcast —</p><p><a href="https://open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX" target="_blank" rel="ugc noopener noreferrer">https://open.spotify.com/show/0zbX7Zh2UL3mVEv9DO0nDX</a></p><p><br /></p><p>Shōgun —</p><p><a href="https://www.imdb.com/title/tt2788316/" target="_blank" rel="ugc noopener noreferrer">https://www.imdb.com/title/tt2788316/</a><br /></p>
March 5, 2025
The power of data-driven storytelling with Eytan Buchman, CMO at Freightos
<p>There’s a good chance your marketing team is sitting on a goldmine of data—the question is, what will you do with it?</p><p>In this episode of Funnel Vision, Eytan Buchman, CMO at Freightos, shares how he uses data to tell stories that boost brand familiarity, increase trust, and garner press. And that’s from both legacy publications like The New York Times and niche outlets in Freightos’ target demo.</p><p>The key is knowing how to identify a good story and committing to the long-game. Listen here to learn exactly how to make storytelling a central part of your marketing strategy—and why you should in the first place. </p><p>—</p><p>Timestamps: </p><p>0:50: Introducing Eytan</p><p>5:51: Why data-driven storytelling is so impactful</p><p>9:23: Don’t underestimate the data that’s in front of you</p><p>18:57: Storytelling’s snowball effect</p><p>23:03: Setting the bar for an interesting story</p><p>26:42: Brand familiarity and playing the long-game</p><p>30:00: On building trust through data </p><p>33:00: The pros and cons of gated content </p><p>36:34: Building a dream marketing team</p><p>39:00: How he approaches content planning</p><p>43:45: Personal inspirations and recommendations </p><p>—</p><p>About Funnel Vision</p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e6" rel="ugc noopener noreferrer" target="_blank">Funnel Vision</a> is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the <a href="https://www.wix.com/studio/marketing/resources?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e6" rel="ugc noopener noreferrer" target="_blank">Wix Studio</a> marketing team. Each episode features interviews with top marketing leaders.Resources </p><p>Explore marketing resources from Wix Studio:</p><p><a href="https://www.wix.com/studio/marketing/resources" rel="ugc noopener noreferrer" target="_blank">https://www.wix.com/studio/marketing/resources</a> </p><p>Learn more about Funnel Vision: </p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast" rel="ugc noopener noreferrer" target="_blank">https://www.wix.com/studio/marketing/funnel-vision-podcast</a> </p><p>Check out some of the content mentioned in the show: </p><p>Anthony Pierri —</p><p><a href="https://www.linkedin.com/in/anthonypierri/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/anthonypierri/</a></p><p>Robert Kaminski —</p><p><a href="https://www.linkedin.com/in/heyrobk/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/heyrobk/</a></p><p>Readwise —</p><p><a href="https://readwise.io/" rel="ugc noopener noreferrer" target="_blank">https://readwise.io/</a></p><p>Stripe Press —</p><p><a href="https://press.stripe.com/" rel="ugc noopener noreferrer" target="_blank">https://press.stripe.com/</a></p><p>The Making of Prince of Persia by Jordan Mechner —</p><p><a href="https://press.stripe.com/the-making-of-prince-of-persia" rel="ugc noopener noreferrer" target="_blank">https://press.stripe.com/the-making-of-prince-of-persia</a></p><p>Ben Thompson —</p><p><a href="https://x.com/benthompson?lang=en" rel="ugc noopener noreferrer" target="_blank">https://x.com/benthompson?lang=en</a></p><p>Acquired podcast —</p><p><a href="https://www.acquired.fm/" rel="ugc noopener noreferrer" target="_blank">https://www.acquired.fm/</a></p><p>Invest Like the Best podcast —</p><p><a href="https://joincolossus.com/series/invest-like-the-best/" rel="ugc noopener noreferrer" target="_blank">https://joincolossus.com/series/invest-like-the-best/</a></p><p>John Mulaney —</p><p><a href="https://www.youtube.com/watch?v=1MBjJMMKASQ" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=1MBjJMMKASQ</a></p><p>Mitch Hedberg —</p><p><a href="https://www.youtube.com/watch?v=saoZjwf7Mfo" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/watch?v=saoZjwf7Mfo</a></p><p><br /></p>
February 26, 2025
Why brands should think more like creators to win on social with Kickstarter’s Brandon Smithwrick
<p>You already know that brands work with creators. But how can brands tap into a creator mindset to better engage audiences on their own platforms? </p><p><br /></p><p>That's what we discuss with Brandon Smithwrick, Director of Content at Kickstarter, in this episode of Funnel Vision. </p><p><br /></p><p>Brandon works with creators who have different voices, passions, and values, but they have a few important things in common: they lead with value and tell captivating stories that engage real people. And they do this over and over and over. </p><p><br /></p><p>The most successful brands do the same. </p><p><br /></p><p>Tune in to learn how to embody this approach on your own marketing team, plus how to stay ahead of different changes in platforms, algorithms, and industry trends. </p><p><br /></p><p>—</p><p>Timestamps: </p><p>0:48: Introducing Brandon </p><p>1:27: Kickstarter’s unique approach to creators </p><p>4:23: On building brand trust </p><p>6:06: The creator mindset and leading with value </p><p>9:15: How to get your team to embody a creator mindset </p><p>11:59: Why consistency and characters make people remember you </p><p>14:55: The season of unlearning </p><p>17:33: Getting ahead of platform changes and industry trends </p><p>22:15: Why you should look outside your own industry </p><p>28:15: How to tell more engaging brand stories </p><p>34:03: Working with creators in more authentic ways </p><p>40:25: The power of tapping into highly niche communities </p><p>42:39: Personal inspirations and recommendations </p><p>— </p><p>About Funnel Vision </p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e5" rel="ugc noopener noreferrer" target="_blank">Funnel Vision</a> is a marketing podcast hosted by Paula Ximena Mejia and Sasha Belenky from the <a href="https://www.wix.com/studio/marketing/resources?utm_source=spotify&utm_medium=podcast&utm_campaign=s1e5" rel="ugc noopener noreferrer" target="_blank">Wix Studio</a> marketing team. Each episode features interviews with top marketing leaders. </p><p>Resources </p><p>Explore marketing resources from Wix Studio:</p><p><a href="https://www.wix.com/studio/marketing/resources" rel="ugc noopener noreferrer" target="_blank">https://www.wix.com/studio/marketing/resources</a> </p><p>Learn more about Funnel Vision: </p><p><a href="https://www.wix.com/studio/marketing/funnel-vision-podcast" rel="ugc noopener noreferrer" target="_blank">https://www.wix.com/studio/marketing/funnel-vision-podcast</a> </p><p>Check out some of the content mentioned in the show: </p><p>Hootsuite's influencer campaign —</p><p><a href="https://www.adweek.com/commerce/hootsuite-linkedin-campaign/" rel="ugc noopener noreferrer" target="_blank">https://www.adweek.com/commerce/hootsuite-linkedin-campaign/</a></p><p>Matt Gray, Founder & CEO of Founder OS —</p><p><a href="https://www.linkedin.com/in/mattgray1/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/mattgray1/</a></p><p>For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be byDr. Marcus Collins —</p><p><a href="https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961" rel="ugc noopener noreferrer" target="_blank">https://www.amazon.com/Culture-Power-Behind-What-Want/dp/1541700961</a></p><p>Sweat Equity podcast —</p><p><a href="https://www.youtube.com/@SweatEquityPodcast" rel="ugc noopener noreferrer" target="_blank">https://www.youtube.com/@SweatEquityPodcast</a></p><p>Brandon's newsletter, Content to Commas —</p><p><a href="https://www.brandonsmithwrick.com/newsletter" rel="ugc noopener noreferrer" target="_blank">https://www.brandonsmithwrick.com/newsletter</a></p>
8 total episodes available
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