Funnel Visionaries: Real talk on perfecting the customer journey

About Funnel Visionaries: Real talk on perfecting the customer journey

The podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the nurturing aftercare touchpoints of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way.

Publisher

The Creative Copywriter

Category

business

Language

en

Explicit

No

First episode

27 Jan 2025

Latest episode

2 Jul 2025

Latest episodes

13 episodes in the feed.

1. 

   2 Jul 2025

   From Mary Poppins to Misunderstood: Why Marketing Deserves More Respect

   Konrad Sanders interviews Alex Noble, who explains why marketing deserves more respect and should be viewed as a growth-driving powerhouse, offering insights on earning trust and leveraging brand for revenue.

2. 

   25 Jun 2025

   Measure Twice, Cut Once: Why Strategy Should Always Come Before Execution

   Host Konrad Sanders interviews Gareth Turner, founder of Big Black Door, who explains why a well-thought-out strategy is more crucial for marketing success than jumping straight into execution.

3. 

   11 Jun 2025

   Bridging the Language Gap: How to Market to Diverse Audiences

   Konrad Sanders interviews Jente Hirts, who explains how to bridge linguistic and cultural gaps in B2B marketing, adapt messaging for diverse personas, and align marketing and sales with a customer-obsessed approach.

4. 

   4 Jun 2025

   The Power of Touch: Mastering Marketing Touchpoints to Fill your Pipeline

   Konrad Sanders interviews Dan Archer, Growth Consultant, about touchpoint marketing and behavioral insights to define a unique marketing fingerprint and track meaningful success in B2B.

5. 

   21 May 2025

   Ultra-targeted Advertising: Time, Place, and the Loyalty Loop

   Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Ryan Phillips, VP & Creative Director at Sunwing, about strategy, psychology, and humour in brand messaging – and how to blend them like a pro across every funnel stage. In this episode, you’ll discover: What “time-banding creative” really means (and why it works) How to outshine Nike-level brands in a market more jam-packed than a departures board in July Whether AI is your creative sidekick or saboteur Why loyalty loops deserve way more love than acquisitions (hot take, we know) Tune in for real insights, expert strategies, and tips to prep your marketing for take-off.

6. 

   7 May 2025

   Why B2B Marketing is Broken: Dark Funnels, AI, and The Attribution Struggle

   Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. This week, Konrad’s chatting with Liza Mischel, VP of Marketing at a major HR tech scale-up. They’re asking the question that sends a shiver down many a marketer’s spine: how much are we really driving sales? They’ll tackle how to track down your real attribution stats and how to make sure you’re actually helping close sales (not just delivering MQLs). In this episode, you’ll discover: Why your job doesn’t end when you hand over the MQLs What real attribution looks like (hint: not just first or last touch) Why AI shouldn’t be writing your sales emails (but should be helping you identify the best ones) How to build relationships between marketing and sales Don’t miss this one – Liza’s one of the sharpest voices in the game, and she’s changing the face of B2B tech marketing.

7. 

   16 Apr 2025

   Thought Leadership as a Service": How to Maximise CLV with Clever Content

   Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey — where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey — and maybe crack a joke or two along the way. This week, Konrad chats with Melissa Catelli, Head of Content at AECOM, about how they’re using client insights to shape their successful AFFU content strategy – and why ‘thought leadership as a service’ is the future of B2B marketing. In this episode, you’ll discover: How to transform client listening into content gold Why good content is all about value over volume (no shouting necessary) How to perfect cross-selling, upselling, and retention (even with a lean-but-keen marketing team) A peek behind the ‘hat ‘do more with less’ curtain within global organisations How AI has evolved into a stellar sparring partner for human-led thought leadership Tune in to get real insights, expert strategies, and insider tips that bewitch, beguile, and bowl over your audience… and most importantly, make them come back for more.

8. 

   26 Mar 2025

   Marketing Magic: Pirate Funnels, RRRR, and the Power of Referrals with Louise Hamer-Brown

   Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by Konrad Sanders, this podcast takes you through every stage of the customer journey, from TOFU all the way to AFFU. This week, Louise Hamer-Brown joins Konrad to reveal why the traditional funnel is outdated and how B2B brands should rethink marketing for long-term growth. In this episode, you’ll discover: Why the traditional funnel is dead How the Pirate Funnel (AAARRR) aligns with customer growth Why referral marketing is a goldmine for B2B How Tesla, Airbnb & Dropbox built legendary referral programs How retention, advocacy & customer lifetime value fuel real business success Tune in for expert insights, real-world strategies, and a fresh approach to marketing that actually drives revenue.

9. 

   12 Mar 2025

   Timing is Everything: Cracking the Education Code with SolarSmartEnergy’s Morgan Pierce

   Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. This week, Konrad chats with Morgan Pierce about funnel marketing that actually works – and how to avoid the lazy, scattergun approach. In this episode, you’ll discover: ✅ What are the biggest marketing mistakes brands make ✅ Why lazy marketing is killing your conversions ✅ The power of personalization in funnel marketing ✅ How to get your timing just right ✅ The secret to nurturing leads like a pro Tune in to find out how to create content that actually converts and drives real engagement, and elevate your marketing game.

10. 

    26 Feb 2025

    Purpose on Tap: How Boots UK Pours Meaning into Every Customer Moment

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only, Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). This week, Konrad chats with Peter Markey, Chief Marketing Officer at Boots UK, to discover how one of the UK’s most iconic brands is evolving its marketing approach to put customers first. In this episode you'll discover: ✅ The secret to balancing digital and in-store experiences ✅ How personalisation is shaping the future of retail marketing ✅ Why brand trust is the difference between sinking and swimming in today’s competitive landscape ✅ The next bold moves for Boots UK’s customer engagement strategy Tune in for real insights, expert strategies, and tips to elevate your marketing game. Who’s Konrad Sanders? Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space. Follow Konrad Sanders on his socials:👉 LinkedIn: https://www.linkedin.com/in/konradsanders👉 X (Twitter): https://twitter.com/KonradSanders Who’s Peter Markey? Peter is the Chief Marketing Officer at Boots UK, at the helm of one of the most iconic British retail brands. With a career spanning over two decades, he’s held a whole host of senior marketing roles at major companies like TSB Bank, Aviva, The Post Office, and MORE TH>N, shaping the strategies of some of the UK’s best-known brands. Peppered with experience across financial services, retail, and insurance, Peter’s unique position gives him a wide-ranging perspective on both customer engagement and brand growth. Peter isn’t just a marketing leader himself – he’s passionate about inspiring innovation and leadership as he mentors the next generation of big-thinking marketers. Follow Peter Markey on LinkedIn:👉 LinkedIn: https://www.linkedin.com/in/petermarkey/ (https://www.linkedin.com/in/petermarkey/)

11. 

    12 Feb 2025

    The Power of Compound Marketing with Fountain Partnership’s Marcus Hemsley

    Welcome toFunnel Visionaries: Real Talk on Perfecting the Customer Journey, the podcast where marketing meets mastery. Hosted byKonrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). This week, Konrad chats withMarcus Hemsley, Co-Founder of Fountain Partnership, about ethical marketing, data-led decision-making, and the psychology behind high-converting campaigns. In this episode, you’ll discover: 🎯 Why the best marketing strategies are built on psychology and data 🎯 How to drive scalable growth without resorting to shady tactics 🎯 The key to creating a marketing funnel that converts – and retains – customers Tune in for expert insights, actionable strategies, and some hard-hitting marketing truth bombs.

12. 

    29 Jan 2025

    People-first content: How to balance buyer needs, business goals, and stakeholder demands.

    Welcome to Funnel Visionaries: Real Talk on Perfecting the Customer Journey – where marketing meets mastery. Hosted by the one and only Konrad Sanders, this podcast takes you through every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel). In each episode, Konrad sits down with some of the brightest marketing minds to explore how to master the customer journey – and maybe crack a joke or two along the way. In our debut episode, Konrad chats with Shelby Blitz, Content Director at HiBob, about people-first content and balancing buyer needs, business goals, and stakeholder demands. In this episode, you’ll discover: Why the best content is “people-first” Why relying solely on SEO isn’t enough How to connect ToFu, MoFu, and BoFu content HiBob’s recipe for creating content customers crave Tune in for real insights, expert strategies, and tips to elevate your marketing game. (https://www.linkedin.com/in/konradsanders/) https://youtu.be/GHSXrs877GM (https://youtu.be/GHSXrs877GM)

13. 

    27 Jan 2025

    Funnel Visionaries: Real Talk on Perfecting the Customer Journey Teaser Trailer Season One

    NOT JUST ANOTHER PODCAST Funnel Visionaries: Real talk on perfecting the customer journey, the podcast where marketing meets mastery. Hosted by the one and only, Konrad Sanders, this show journeys through the entire customer funnel, from the wide reaches of TOFU (top-funnel) to the unique aftercare territory of AFFU (after-funnel). In each episode, Konrad gets up close and personal with some of the brightest minds in the marketing game to master the customer journey. This podcast isn’t just your run-of-the-mill marketing show. We’re here to shake things up, drop the mic with some heavy-hitting truth bombs, and maybe crack a joke or two along the way. Check out our first trailer to get a sneak peek into the next couple of episodes!

Who has been a guest on Funnel Visionaries: Real talk on perfecting the customer journey

Names identified in recent episode analyses. Showing up to five guests.

• Alex Noble
• Gareth Turner
• Jente Hirts
• Dan Archer

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

243

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 45 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

72

Engagement

32

Contact Funnel Visionaries: Real talk on perfecting the customer journey

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.