by Future Hospitality Investment Summit
Welcome to the Future Hospitality Summit (FHS) podcast series. FHS is the world's most influential annual gathering of hotel owners, investors, hotel brands, restaurant leaders, airlines & aviation authorities, destination developers, asset managers, financial groups, consultants and government representatives. For more information, visit futurehospitality.com
Language
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Publishing Since
3/14/2019
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June 22, 2026
<p>In this episode of the FHS Podcast, Anant Sharma, CEO of Matter Of Form, is joined by Muneeb Mushtaq, Chairman of Airzai, to explore the neuroscience of hospitality and the powerful role scent, sound and sensory design play in shaping how people feel, behave and remember a place. The conversation looks at how sensory design is moving from a finishing touch to a strategic part of brand building, helping hospitality brands create emotion, differentiation and deeper guest connection. From the influence of scent on memory and behaviour to the role of sound, atmosphere, AI and cultural context, Anant and Muneeb discuss how emotionally intelligent experiences can transform physical spaces into more meaningful and memorable destinations. With Saudi Arabia building some of the world's most ambitious hospitality projects, this episode also explores why the Kingdom is such an exciting market for sensory innovation, brand experience and the future of guest engagement.</p>
June 17, 2026
<p>In this episode, we speak with Jalil Mekouar, Chief Executive Officer, Elaf Group, about what makes Saudi Arabia's hospitality opportunity unlike any other market in the world today. Drawing on more than 35 years of experience across hospitality, real estate, investment, operations, asset management, and technology, the conversation explores Elaf Group's transformation journey, the next phase of Saudi Arabia's hospitality growth, and the shift from ambition to operational excellence. From evolving guest expectations and the changing definition of luxury to the rise of emerging destinations and the role of local Saudi operators, this episode offers a deep look at how the Kingdom's hospitality sector is maturing, scaling, and creating new opportunities for investors, brands, and industry leaders.</p>
June 17, 2026
<p>In this episode, Muin Sehran, CEO of Amsa Hospitality, shares how the company is helping shape the next chapter of Saudi Arabia's hospitality sector, from building brands that reflect the Kingdom's identity to responding to the growing demand for authentic, locally rooted guest experiences. The conversation explores how Saudi hospitality is evolving beyond traditional hotel development, creating new opportunities for owners, operators, investors, and talent across the Kingdom.</p>
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Welcome to the Future Hospitality Summit (FHS) podcast series. FHS is the world's most influential annual gathering of hotel owners, investors, hotel brands, restaurant leaders, airlines & aviation authorities, destination developers, asset managers, financial groups, consultants and government representatives.
For more information, visit futurehospitality.com
This podcast updates daily.
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
No, this podcast does not typically feature guests.
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