Welcome to the Future of IP Protection podcast! This show is dedicated to arming companies with the skills, know-how, and technology they need to future-proof their IP protection strategy for the years ahead. Each episode features an interview with a successful IP professional to learn from their experiences, distill their best practices, and leave our listeners with actionable insights that can immediately be put to work. This podcast is hosted Branddy Spence, Head of Marketing for MarqVision. For more information, visit: https://www.marqvision.com/.
Vivek Jayaram on Educating the Next Generation of IP Lawyers
In this episode, Branddy speaks with Vivek Jayaram (https://www.linkedin.com/in/vivekjayaram) of Jayaram Law (https://jayaramlaw.com/).
During the episode, they discuss Vivek’s approach to educating students on intellectual property, how laws governing topics like fair use and copyright need to be updated, and his three main predictions for how the protection of IP will evolve over the next five years.
Topics discussed:
Vivek’s philosophy of teaching in an engaging and memorable way
The clash between aging IP laws and transformative new technologies
How the notion of Fair Use needs to be updated, in light of massive amounts of new satire and parody
Why now is the time to be aggressive in defending your brand’s intellectual property
Why Vivek believes that technology remains more a force for good than for bad.
9 Jan 2024
Maura Regan of Licensing International on New Approaches to IP Management
In this episode, Branddy speaks with Maura Regan (https://www.linkedin.com/in/mauraregan), President of Licensing International (https://licensinginternational.org/). During the episode, Maura and Branddy talk through changes in the intellectual property industry over the past few years, share actionable steps for brands starting their IP development, and the threats that new technologies are set to bring brands in the coming years.
Topics discussed:
The roles that technologies like Chat GPT and Deepfakes will play in brand protection in the future
How IP management is changing from a top-down approach to a more dynamic conversation between brands and consumers
The line that separates fans using your branding as an act of appreciation and IP infringement
Aligning key stakeholders from every corner of an organization in IP management and protection
The many collaborations Licensing International works on, such as with Amazon, Alibaba, Etsy, and major retailers
12 Dec 2023
Eproint’s Gabriela Bodden Explores IP Challenges in the Caribbean and Latin America
In this episode, Branddy engages in a dynamic conversation with Gabriela Bodden (https://www.linkedin.com/in/gabriela-bodden-69613a12/), Joint Managing Partner at Eproint (https://eproint.com/). With a background rooted from Customs to a leadership role at her own IP business, Gabriela brings invaluable expertise to the discussion.
Together, they unravel the complexities of IP landscapes in the Caribbean and Latin America, offering strategic insights for brands navigating diverse legal infrastructures.
Topics discussed:
The complex IP landscape in the Caribbean, and its recent developments and challenges..
Legal challenges emerging from the Metaverse, with issues related to trademarks, patents, and copyright.
The challenges arising from outdated IP legislation in certain Caribbean countries.
Common pitfalls in IP management, including the risks associated with complacency.
The importance of ongoing education, Gabriela urges listeners to stay informed in the ever-evolving field of IP law.
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