About Future of Journalism – a series by the Alliance for Journalists' Freedom
The ‘Future of Journalism’ series is designed to canvas opinions from all sides about where journalism is heading, or where it should be heading. There is currently so much pressure on journalism that much of the debate is locked in the present; however, to plan the best outcomes for journalists the Alliance for Journalists’ Freedom believes we need to have a clear vision on what the future looks like.
Media outlets are experimenting with ways to attract younger audiences, as the under 35s snack instead of grazing on smartphones across their multiple networks for news. They also have the lowest trust in media, according to a Reuters Institute report.
How can media gain the trust of younger audiences? How can they inspire loyalty? Is it true that younger audiences don’t consume long-form content?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Phoebe Connelly, director of Next Generation Audience Development at the Washington Post.
Watch this interview on YouTube https://www.youtube.com/watch?v=IYf3MwSfQ20
15 Aug 2022
Future of Journalism - Ep 25 - John Cook
John Cook created Cranky Uncle to fight misinformation. He’s a scientist and reporting those complexities is not easy. Take climate change. How might journalists have covered climate change in a more nuanced way – without giving so much weight to a tiny contrarian minority? What lessons can be learned from the way media covered Covid-19 vaccines?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Cook, a research fellow with the Monash Climate Change Communication Research Hub.
Watch this interview on YouTube https://youtu.be/s_UnvWmoaH4
8 Aug 2022
Future of Journalism - Ep 24 - Claire Wardle
A journalists' job, in part, is to shine light into dark corners. But how can they be effective when increasingly readers don’t read beyond the headline, and headline writers are driven by clicks? How can journalists cover disinformation and avoid becoming vehicles for it?
For our #FutureOfJournalism series, the AJF's Chair Peter Wilkinson talked to Claire Wardle, co-founder and director of the Information Futures Lab at the US-based Brown University which is focused on fixing the way misinformation harms people.
Watch this interview on YouTube https://www.youtube.com/watch?v=ZSBMdlXXPFU
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