Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Future Proof
Claim This Podcastby Kantar & Saïd Business School, Oxford University
Podcast Authority
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Podcast Overview
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
7/20/2018
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Recent Episodes
May 21, 2026
Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal
Martin Guerrieria, Head of Kantar BrandZ, interviews Asmita Dubey, Chief Digital and Marketing Officer at L'Oréal, about navigating brand growth amidst AI, rising expectations, and economic uncertainty.
May 21, 2026
Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel
Martin Guerrieria, Head of Kantar BrandZ, interviews Brett Hannath, Chief Marketing Officer at Intel, about navigating brand growth amidst AI, rising expectations, and economic uncertainty.
May 21, 2026
Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated
Martin Guerrieria, Head of Kantar BrandZ, interviews Don McGuire, EVP and Chief Marketing Officer of Qualcomm Incorporated, about navigating AI and economic uncertainty to build resilient brands.
230 total episodes available with 18 transcripts
Recent guests on Future Proof
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Esi Eggleston Bracey
Guest
Jonathan Adashek
Guest
Michael Manske
Guest
Asmita Dubey
Guest
Don McGuire
Guest
Mark Weinstein
Guest
Brett Hannath
Guest
Drew Panayiotou
Guest
Annabelle Cordelli
Guest
Kantar leaders
Guest
Nicki Morley
Guest
Angad Chowdhury
Guest
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Frequently asked questions
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- What is Future Proof?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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