Future Proof
Hosted by Martin Guerrieria and Jane Ostler and Duncan Southgate and Nicki Morley · Kantar & Saïd Business School, Oxford University
4.7from 24 ratings
- 243
- Episodes
- 31
- Transcribed
- 24
- Ratings
- Weekly
- Cadence
- 2018
- First episode
- 3M
- YouTube views
About Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
- Publisher
- Kantar & Saïd Business School, Oxford University
- Category
- business · technology
- Language
- en
- Explicit
- No
- First episode
- 20 Jul 2018
- Latest episode
- 21 Oct 2026
Latest episodes
31 of 243 episodes have a transcript.
21 Oct 2026TRANSCRIPT
Can Great Experiences Create Lasting Brand Growth?
14 Oct 2026TRANSCRIPT
You Can't Build a Brand in Two Seconds. Or Can You?
30 Sept 2026TRANSCRIPT
Trust, AI and the Future of Media: Why Credibility Matters More Than Ever
Inside a recent episode
Can Great Experiences Create Lasting Brand Growth?
Published 21 Oct 2026 · Transcript excerpt
[…] We have over 250 million members around the world. And we want to make sure that there's as much value in that program and communicating the value in that program in lots of different ways. And so whether that's the sort of travel benefits that you can get from that program, like you can have no blackout dates with your Hilton Honors points, which is really rare in our category. Hugely important, I will say. Very important. You can stay on a holiday weekend. You can find a hotel room that you can book with your Hilton Honors points. And that is rare. You know, things like a confirmable upgrade so that you can know you're going to have your room upgraded. three days in advance if you arrive it. […]
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See plansWho has been a guest on Future Proof
Names identified in recent episode analyses. Showing up to five guests.
- Dan Reynolds
- Andy Childs
- Connie Fichtner
- Phillipa Leighton-Jones
- Rory Dolan
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 2,737,328
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.4 / 5
- 7 ratings
- Spotify
- 4.8 / 5
- 17 ratings
Podcast Authority Score: 72 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 72
- Social presence
- 0
- YouTube
- 86
- Engagement
- 92
Contact Future Proof
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Future Proof
Who hosts Future Proof?
Martin Guerrieria and Jane Ostler and Duncan Southgate and Nicki Morley host the show. Published by Kantar & Saïd Business School, Oxford University.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Future Proof take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
31 of 243 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of Future Proof?
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