FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.

FutureCraft Marketing
Claim This Podcastby Erin Mills & Ken Roden
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Podcast Overview
FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.
Language
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Publishing Since
5/11/2024
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Recent Episodes

December 18, 2025
Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)
Chief Customer Officer Amanda Berger discusses with hosts Ken Roden and Erin Mills why customer success cannot be fully automated, exploring the irreplaceable role of humans alongside AI in achieving business outcomes; this is an interview.

November 13, 2025
Why AI Rollouts Failed in 2025, And What's Actually Working in Go-to-Market
Hosts Ken Roden and Erin Mills reflect on AI's go-to-market evolution, discuss adoption challenges, and predict agent swarms and digital twins will impact future organizational structures.

November 6, 2025
Boring Problems, Big Wins, Community‑Driven AI Adoption
Sheena Miles discusses her three-stage framework for AI implementation, moving beyond tool obsession to achieve behavior change and demonstrating practical KPIs before revenue appears in an interview with Ken Roden and Erin Mills.
24 total episodes available with 3 transcripts
Recent guests on FutureCraft Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Amanda Berger
Guest
Sheena Miles
Guest
Ashley Faus
Guest
Rebecca Shaddix
Guest
Lennard Kooy
Guest
Liza Adams
Guest
Lacey Miller
Guest
Christopher Penn
Guest
Chase Hannegan
Guest
Tahnee Perry
Guest
Mike Sweeney
Guest
Jonathan Kvarfordt
Guest
Deep-dive analytics for FutureCraft Marketing
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is FutureCraft Marketing?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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