FutureCraft Marketing

About FutureCraft Marketing

FutureCraft GTM, the essential podcast for B2B marketers, sales and CS seeking to harness the power of AI. Hosted by industry experts Erin Mills and Ken Roden, each episode explores the dynamic intersection of artificial intelligence, go-to-market, strategy, and emerging trends in the B2B space.

Publisher

Erin Mills & Ken Roden

Category

business · technology

Language

en

Explicit

No

First episode

11 May 2024

Latest episode

18 Dec 2025

Latest episodes

3 of 24 episodes have a transcript.

1. 

   18 Dec 2025TRANSCRIPT

   Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)

   Chief Customer Officer Amanda Berger discusses with hosts Ken Roden and Erin Mills why customer success cannot be fully automated, exploring the irreplaceable role of humans alongside AI in achieving business outcomes; this is an interview.

2. 

   13 Nov 2025TRANSCRIPT

   Why AI Rollouts Failed in 2025, And What's Actually Working in Go-to-Market

   Hosts Ken Roden and Erin Mills reflect on AI's go-to-market evolution, discuss adoption challenges, and predict agent swarms and digital twins will impact future organizational structures.

3. 

   6 Nov 2025TRANSCRIPT

   Boring Problems, Big Wins, Community‑Driven AI Adoption

   Sheena Miles discusses her three-stage framework for AI implementation, moving beyond tool obsession to achieve behavior change and demonstrating practical KPIs before revenue appears in an interview with Ken Roden and Erin Mills.

Inside a recent episode

Special Episode: Why Customer Success Can’t Be Automated (And What AI Can Actually Do)

Published 18 Dec 2025 · Transcript excerpt

[…] And they're trying to make the technology work for them. And it's a good sign. It's like an engagement sign. And you know, you'd say their turn risk is low. Other companies have worked at when customers are really heavily engaged with support. They're frustrated. And it's not working for them. And their turn risk is high. And I think you've got to do the work to figure out what those turn indicators are and how that factors into what should be your leading indicators, which is are they achieving verified outcomes? Are they healthy? You know, are there early risk warnings and indications? You have to really do that work to figure it out, whatever company you're in. […]

Who has been a guest on FutureCraft Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Amanda Berger
• Sheena Miles
• Ashley Faus
• Rebecca Shaddix
• Lennard Kooy

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

23 ratings

Spotify

5.0 / 5

14 ratings

Podcast Authority Score: 40 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

51

Social presence

0

YouTube

0

Engagement

71

Contact FutureCraft Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about FutureCraft Marketing