Futurelink is a podcast of conversations with technologists and leaders. Host Cigdem (Chee-dem) Oztabak asks disarmingly honest questions about creativity, ambition, and the future, uncovering genuine insights.
Marketing Insights with Roger Dooley: AI, Sustainability, and the Future of Customer Experience
Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and contributing writer on Harvard Business Review, CNNTurk, and a Fellow member of the Chartered Institute of Marketing (https://www.cim.co.uk/membership/)
Roger Dooley (https://www.linkedin.com/in/dooley?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAmUW4Bn9RDlgFotVZ33zi4of_vw8QxOCU&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bbg9J90fDRPmGYc9XO%2BSgLQ%3D%3D), a Forbes writer, keynote speaker, author, and marketing expert, shared insights on AI's impact on marketing, empathy in customer communications, and the evolving digital landscape.
For podcast guest requests: cigdem@pirix.co
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18 Apr 2024
AI in Performans Marketing with Irina Kallaur PerformWell CEO
Welcome to the FutureLink podcast, where we explore the latest trends, technologies, and ideas shaping the future of the internet and beyond. Hi there, I'm Çiğdem Öztabak, a marketer and contributing writer on Harvard Business Review, CNNTurk, and a Fellow member of the Chartered Institute of Marketing (https://www.cim.co.uk/membership/)
Today, recorded in the inspirational chat with immigrant and female founder Irina Kallaur (https://www.linkedin.com/in/irina-kallaur-marketing/) ! (https://www.linkedin.com/in/vadiefe/) We're talking about her experience as a founder in Miami and her venture Perform Well. Join us as we explore Irina's entrepreneurial journey, her insights about EB1 visa process, and the exciting trajectory of Perform Well. (https://kallaurmarketing.com/performwell)
For podcast guest requests: cigdem@pirix.co
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Send in a voice message: https://podcasters.spotify.com/pod/show/futurelink/message
9 Apr 2024
Marketing to Humans in an AI World at The Lively & Grit Daily House, Cigdem Oztabak, Anne Ward, Justin Day
During SXSW 2024, The Lively & Grit Daily House hosted a panel that discussed the core of marketing to humans in an AI world. Industry leaders Justin Day (https://www.linkedin.com/in/justindaydigital/), Founder of Swarm System, and Anne Ahola Ward (https://www.anneaholaward.com/), CEO of CircleClick Media, sat down with Cigdem Oztabak (https://www.linkedin.com/in/cigdemoztabak/), Founder of Pirix and writer at CNNTurk, where they highlighted the importance of the balance between using AI and remaining human.
"Empathy and a shared connection are powerful forces. Just by surrounding yourself with other people, you are more likely to find joy at a comedy show or feel emotional during a sad movie. When someone smiles at you, there is an instinctual reaction that tells you to smile back. When someone else yawns, you can find yourself yawning as well, even if you don’t feel tired. These are parts of the human experience and psychology that are also present in marketing.
However, there is a new challenge on the horizon, one that sees marketers (https://gritdaily.com/making-data-talk-to-humanize-campaigns/) looking for a balance between leveraging cutting-edge technology like AI and preserving the human connection that is so important. As businesses navigate this terrain, the fundamental goal remains: to resonate on a personal level with each consumer. " Spencer Hulse- Grit Daily SXSW24
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