Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Futureproof Brands

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by Arcature

5.0(2 reviews)

15 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals. With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain. Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win

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Publishing Since

9/23/2022

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Recent Episodes

April 20, 2024

Value Matters: The Psychology of Pricing in Today's Economy

Join Joan and Larry on FutureProof Brands as they delve into the intricate world of pricing psychology and its profound impact on customer perceptions and economic sentiments. In this episode, they dissect the phenomenon of reference pricing and its role in shaping consumer behavior amidst a backdrop of rising inflation. From the alarming trend of continuous price hikes by brand-businesses to the subtle nuances of internal reference prices, Joan and Larry uncover the hidden forces driving customers' perception of value. Drawing insights from behavioral economics and real-world examples, they explore the delicate balance between pricing strategies and customer trust, offering actionable advice for brand-businesses aiming to future-proof their success. Tune in to gain invaluable perspectives on how pricing decisions can shape the landscape of customer loyalty and shareholder value in today's ever-changing market.

March 18, 2024

A Plan To Win For Brands

In this episode, "A Plan To Win," we unveil the strategic blueprint for brands to secure victory in today's competitive landscape. Hosted by Joan Kiddon, we navigate through the intricacies of brand strategy, uncovering the essential elements that pave the path to success. From defining clear objectives to executing impactful marketing initiatives, we provide actionable insights to help brands chart their course to triumph. Join us as we explore the strategies that separate the winners from the rest. Stay tuned and discover how to craft your own winning plan for brand success.

February 13, 2024

Inside Out: Unveiling the Power of Internal Marketing for Brand-Business Growth

In this episode, we explore the pivotal role of Internal Marketing in building enduring brand-business growth. We delve into how Internal Marketing aligns teams, educates employees, and ignites excitement about brand purpose. At Arcature, we've distilled this process into four phases: Education, Inspiration, Implementation, and Evaluation. We emphasize the importance of avoiding negativity, fostering urgency, and celebrating successes. Join us as we uncover the secrets to futureproofing your brand. For more insights, visit arcature.com. Stay tuned and stay futureproof!

15 total episodes available

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Frequently asked questions

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What is Futureproof Brands?: Hosted by legendary brand experts Larry Light and Joan Kiddon, Futureproof Brands is a podcast for marketers and C-suite professionals.

With expertise derived from years of global experience on the client side, at ad agencies and as consultants, their provocative insights on current brand news provide authoritative, mini-case histories analyzing brand-building strategies that educate, engage and entertain.

Futureproofing is not foolproof, but an integral step in generating enduring profitable growth. Brands cannot forecast the future. Brands must create a future in which they will win
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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