India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.
Fynd Out with Ragini
Claim This Podcastby Ragini Varma
24 episodes
Updated Daily
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Podcast Overview
India's commerce landscape is being rewritten in real time. The brands shaping it operate with sharper intelligence, deeper systems, and clearer conviction. Fynd Out with Ragini is India's commerce intelligence podcast for founders and operators who want to build with an edge. Every week, I sit down with the architects of India's retail future: founders and operators who've made the hard calls and built systems that scale. We go deep on the decisions, signals, and instincts behind real growth. New episodes every week. Follow now.
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Publishing Since
3/2/2024
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Recent Episodes
June 12, 2026
How He Built a ₹1,000Cr Brand Without Falling Into the Overfunding Trap | Sidhant Keshwani | Libas | FOWR27 | Ragini Varma
<p>In this episode of Fynd Out With Ragini, we sit down with Sidhant Keshwani, Founder & CEO of Libas, to break down the exact systems behind the only Indian wear brand that has held the #1 spot on Myntra every single month for a decade — without dropping to #2 once.</p><p>This isn't a founder origin story. It's an operator's blueprint. Sidhant built Libas to ₹1,000Cr bootstrapped, with a team of 20 people for the first five years, by engineering speed into every single process — from design to dispatch to returns. </p><p>He reveals the proprietary system that tells him within 48 hours whether a product will sell, the dark store model he's building to crack quick commerce for fashion, and why he believes any brand not on quick commerce within two years will fail. </p><p>If you run a brand, manage a supply chain, or are building anything in Indian retail, this episode is the closest thing to a masterclass you'll find.</p><p>What Operators Will Take Away:</p><p>- How Libas identifies a winning product in 48 hours while the industry takes 20 days — and how that single system drives every reorder decision.</p><p>- Why Sidhant still personally interviews every hire across a 500+ person team, and the one thing he's actually testing for.</p><p>- The exact marketplace-to-retail-to-stores sequencing Libas followed — and why the order matters more than the strategy.</p><p>- How targeting 18–30 year olds exclusively unlocked the 40+ consumer without a single rupee spent on them.</p><p>- The dark store model Libas is building right now to solve the one problem that makes quick commerce structurally impossible for most fashion brands.</p><p>- Why a 45% return rate doesn't hurt Libas — and the refurbishment system that makes that possible.</p><p>- The only reason Sidhant believes a brand should ever raise capital — and why he waited 10 years to do it.</p><p>Don't forget to like, comment, and subscribe to Fynd Out With Ragini for more operator-first conversations with the founders and builders shaping the future of retail, commerce, and consumer intelligence in India.</p><p><br>Time Stamps:</p><p>(00:00) Precap<br>(01:23) Midas Touch of Libas<br>(02:00) Father-Son Duo<br>(03:19) When To Raise Funds<br>(05:29) Qualities Sidhant Looks For When Hiring<br>(06:21) Why Indian Wear and Not Ethnic Wear<br>(08:15) Zara of Indian Wear<br>(11:40) Repeat Rate of Libas<br>(12:31) Designing for Indians<br>(14:09) Competing with Locals<br>(17:58) Being #1 on Myntra<br>(19:53) Handling Returns<br>(21:23) Scammers Sending Fake Products<br>(22:56) Launching the First Store<br>(24:16) Metric Sidhant Measures Every Day<br>(26:24) Ensuring Less Wastage<br>(27:43) Big Bet on Quick Commerce<br>(31:54) Can AI Understand Indian Crafts<br>(33:01) Indian Retailers Adopting AI<br>(33:33) Managing Size Mismatch<br>(34:54) 3 Top Learnings from Libas<br>(36:36) Celebrity vs Influencer-Led Content<br>(37:14) Global Factors Affecting Fashion Businesses<br>(39:47) Rapid Fire with Sidhant<br>(42:31) IPO for Libas<br>(42:45) What if Zara Launches Indian Wear<br>(43:11) Making Indian Wear Cool Again<br>(43:48) Closing & Thank You</p><p><strong>Catch the entire series on our YouTube channel – new episodes every Saturday!</strong></p><p>_____________</p><p>Links:</p><p>Fynd Out With Ragini Varma</p><p>Instagram: <a href="https://www.instagram.com/fyndoutwithragini/"><u>https://www.instagram.com/fyndoutwithragini/</u></a> </p><p>Spotify: <a href="https://linktw.in/tDCoyf"><u>https://linktw.in/tDCoyf</u></a> </p><p>Apple Podcast: <a href="https://linktw.in/eYxOOd"><u>https://linktw.in/eYxOOd</u></a> </p><p>Sidhant Keshwani</p><p>LinkedIn: <a href="https://www.linkedin.com/in/sidhant-keshwani-643a50b2/"><u>https://www.linkedin.com/in/sidhant-keshwani-643a50b2/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/sidhantkeshwani/"><u>https://www.instagram.com/sidhantkeshwani/</u></a> </p><p>Libas</p><p>Website: <a href="https://www.libas.in/"><u>https://www.libas.in/</u></a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/libasindia/"><u>https://www.linkedin.com/company/libasindia/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/libasindia/"><u>https://www.instagram.com/libasindia/</u></a> </p><p>Ragini Varma</p><p>LinkedIn: <a href="https://www.linkedin.com/in/ragini-varma/"><u>https://www.linkedin.com/in/ragini-varma/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/raginnivarma/"><u>https://www.instagram.com/raginnivarma/</u></a> </p><p>Fynd</p><p>LinkedIn: <a href="https://www.linkedin.com/company/fynd-shopsense/"><u>https://www.linkedin.com/company/fynd-shopsense/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/gofynd/"><u>https://www.instagram.com/gofynd/</u></a> <br></p>
May 30, 2026
What India's Intimate Wear Market Gets Completely Wrong | Krvvy | FOWR26 Ragini Varma
<p>In this episode of Fynd Out With Ragini, we sit down with Yash, Co-founder & CEO of Krvvy (StayKrvvy), to decode how he left London investment banking to build India's first shapewear brand redesigned from scratch — for Indian bodies, Indian weather, and Indian women who are done being uncomfortable.</p><p>From cutting open old bras to understand the engineering, to scenting out a gap that Jockey, Skims, and every global brand missed, Yash reveals the "unsexy" moves that are quietly building a category-defining intimate wear brand across tier 1, 2, and 3 India. We explore the neuroscience of comfort, the brutal truth about Indian fabric and humidity, and why selling a feeling is the hardest and most defensible business you can build.</p><p>This episode is a masterclass in Commerce Intelligence, understanding the power of product-first brand building, and cracking the code to disrupting a taboo category that half of India's population uses every single day but almost nobody talks about.</p><p>Time Stamps:</p><p>(00:00) Precap<br>(01:32) Introduction of Yash<br>(02:36) How Did Krvvy Start<br>(07:57) Initial Category<br>(10:53) First Customers of Krvvy<br>(11:58) Alphabets vs Numericals in Sizing<br>(14:47) Why Skims is Not For India<br>(15:35) Tier 2 & Tier 3 Awareness<br>(18:36) Sustainability vs Repetition<br>(21:23) Educating People About Shapewear<br>(23:05) Advice by Gynaecologists<br>(25:19) Is Yash Scared of Competition<br>(26:10) Function vs Fashion<br>(27:03) How is Krvvy Competing with Jockey<br>(29:04) Krvvy’s First Celebrity Order<br>(29:54) Yash’s Content Playbook<br>(31:25) Which Cities Perform Best<br>(33:39) Quick Commerce is the New Commerce<br>(37:12) Credibility vs Revenue vs Profitability<br>(38:56) Dealing with Negative Reviews<br>(40:11) Building Relations with Customers<br>(42:23) The Lil’ Flea in Bombay<br>(43:31) Shapewear for New Moms<br>(45:12) Are Flea Markets Worth It for Brands<br>(47:09) Shark Tank Experience<br>(50:05) India Building Global Brands<br>(52:57) Rapid Fire with Yash<br>(54:17) Why Choose Krvvy<br>(55:25) Advice by Yash<br>(55:41) Closing & Thank You</p><p>Links:</p><p>Fynd Out With Ragini Varma</p><p>Instagram: <a href="https://www.instagram.com/fyndoutwithragini/"><u>https://www.instagram.com/fyndoutwithragini/</u></a> </p><p>Spotify: <a href="https://linktw.in/tDCoyf"><u>https://linktw.in/tDCoyf</u></a> </p><p>Apple Podcast: <a href="https://linktw.in/eYxOOd"><u>https://linktw.in/eYxOOd</u></a> </p><p>Podcast Review Form: <a href="https://bit.ly/4tOBbJ2"><u>https://bit.ly/4tOBbJ2</u></a> </p><p>Yash Goyal</p><p>LinkedIn: <a href="https://www.linkedin.com/in/yash-goyal-2807/"><u>https://www.linkedin.com/in/yash-goyal-2807/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/yashg_2/"><u>https://www.instagram.com/yashg_2/</u></a> </p><p>Krvvy</p><p>Website: <a href="https://krvvy.com/"><u>https://krvvy.com/</u></a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/krvvy/"><u>https://www.linkedin.com/company/krvvy/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/staykrvvy/"><u>https://www.instagram.com/staykrvvy/</u></a> </p><p>Ragini Varma</p><p>LinkedIn: <a href="https://www.linkedin.com/in/ragini-varma/"><u>https://www.linkedin.com/in/ragini-varma/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/raginnivarma/"><u>https://www.instagram.com/raginnivarma/</u></a> </p><p>Fynd</p><p>Website: <a href="https://www.fynd.com/"><u>https://www.fynd.com/</u></a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/fynd-shopsense/"><u>https://www.linkedin.com/company/fynd-shopsense/</u></a> </p><p>Instagram: <a href="https://www.instagram.com/gofynd/"><u>https://www.instagram.com/gofynd/</u></a> </p>
May 23, 2026
Why You Need To Know About This Billion Dollar Business | Aéromé | FOWR25 Ragini Varma
<p>In this episode of Fynd Out With Ragini, we sit down with Rishi Chhabria, the Founder & MD of Aéromé, to decode how he built a scent monopoly that dominates 85% of India’s luxury market.</p><p>From a chance whiff in NYC to scenting the NMACC, Bangalore Airport (T2), and every Taj Palace, Rishi reveals the "insane" moves that turned an invisible product into a billion-dollar empire. We explore the high-stakes world of olfactory branding, his collaboration with the Ambanis, and the neuroscience of scents that are MRI-proven to influence your mood and behavior.</p><p>This episode is a masterclass in Commerce Intelligence, understanding the power of olfactory branding, and cracking the code to building a category-defining business in India’s rapidly evolving retail ecosystem.</p><p>Why You Should Watch:</p><p>- How a single whiff outside an Abercrombie & Fitch store led to a decade of market domination.</p><p>- The inside story of collaborating with Nita Ambani to create the signature scent for the NMACC.</p><p>- How Aéromé conquered the ambient scenting industry without a traditional sales deck or aggressive pricing.</p><p>- How MRI-backed "functional fragrances" are being used to energize, calm, and focus the human brain.</p><p>- Why the world’s top luxury brands pay 3X the price for a custom scent identity you can’t even see.</p><p>- The thin ethical line between enhancing a customer's experience and secretly influencing their </p><p>Don’t forget to like, comment, and subscribe to Fynd Out With Ragini for more deep-dive conversations with experts and operators shaping the future of retail, commerce, and consumer intelligence in India.</p><p>Timestamps:<br>(00:00) Precap<br>(1:30) Rishi’s Introduction<br>(3:03) Why Choose an Invisible Category<br>(7:23) Was Aéromé Just a Passion Project<br>(8:55) First Two Clients of Aéromé<br>(12:08) 2 to 100 Clients in a Year<br>(13:44) Customising For Each & Every Brand<br>(14:43) Dancing Bamboo for Bangalore Airport<br>(17:56) How Smell Leads to Impulse Buying<br>(19:23) Dealing with Covid<br>(22:28) How to Pitch Mrs. Nita Ambani<br>(25:45) Curating Scent for NMACC<br>(27:44) Indian vs Western Nose<br>(29:39) Do Founders Test Their Products<br>(30:38) Competitors Copying Aéromé<br>(32:38) Curation & Sampling For Clients<br>(35:02) Business Metric for Measuring Scents<br>(36:31) What Casinos Don’t Want You to Know<br>(39:22) Multiple Categories in Scent Marketing<br>(40:44) Problems With Indian Perfumes<br>(42:31) Collaborating with Renowned Perfume Owners<br>(43:27) Dealing with Copy Cats<br>(45:20) Can AI Transform Perfume Usage<br>(48:47) Interesting IPL Coach Story<br>(49:37) Convincing a CFO to Spend on Marketing<br>(51:12) Right Way to Buy a Perfume<br>(52:54) Will Rishi Sell Aéromé<br>(53:50) Rapid Fire with Rishi<br>(57:09) One Thing AI Can Never Do<br>(1:00:33) Closing & Thank You</p><p>Catch the entire series on our YouTube channel – new episodes every Saturday!</p><p>Links:</p><p>Fynd Out With Ragini Varma</p><p>Instagram: <a href="https://www.instagram.com/fyndoutwithragini/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/fyndoutwithragini/</a> </p><p>Spotify: <a href="https://linktw.in/tDCoyf" target="_blank" rel="ugc noopener noreferrer">https://linktw.in/tDCoyf</a> </p><p>Apple Podcast: <a href="https://linktw.in/eYxOOd" target="_blank" rel="ugc noopener noreferrer">https://linktw.in/eYxOOd</a> </p><p>Rishi Chabbria</p><p>LinkedIn: <a href="https://www.linkedin.com/in/rishi-chhabria-130749186/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/rishi-chhabria</a></p><p>Instagram: <a href="https://www.instagram.com/rishi1180/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/rishi1180/</a> </p><p>Aéromé</p><p>Website: <a href="https://aerome.in/" target="_blank" rel="ugc noopener noreferrer">https://aerome.in/</a> </p><p>LinkedIn: <a href="https://www.linkedin.com/company/aerome/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/aerome/</a> </p><p>Instagram: <a href="https://www.instagram.com/aeromeofficial/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/aeromeofficial/</a> </p><p>Ragini Varma</p><p>LinkedIn: <a href="https://www.linkedin.com/in/ragini-varma/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/ragini-varma/</a> </p><p>Instagram: <a href="https://www.instagram.com/raginnivarma/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/raginnivarma/</a> </p><p>Fynd</p><p>LinkedIn: <a href="https://www.linkedin.com/company/fynd-shopsense/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/company/fynd-shopsense/</a> </p><p>Instagram: <a href="https://www.instagram.com/gofynd/" target="_blank" rel="ugc noopener noreferrer">https://www.instagram.com/gofynd/</a> </p><p><br></p>
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