1 Oct 2026
India's First Plug and Play Chimney Built By Beyond Appliances | Fynd Out with Ragini
Smart kitchen appliances, kitchen chimney, gas stove with timer, pressure cooker seeti sensor, Android chimney and Made in India appliances: what will the future of Indian kitchens look like?
In this episode of Fynd Out With Ragini, we sit down with Eshwar K Vikas, Co-founder & CEO of Beyond Appliances, to decode how an Indian appliance brand is building products specifically for Indian homes.
From automating 35,000 commercial kitchens with Mukunda Foods to building smart gas stoves, plug-and-play chimneys, flame failure safety, LPG auto-booking, Android chimneys with YouTube and Blinkit integrations, this conversation breaks down the business of kitchen appliances in India.
Eshwar also explains how Indian consumers buy appliances today, why more than 90% customers research online before visiting offline stores, why after-sales service is the real moat, and how Beyond is trying to build India’s own global appliance brand.
Watch this episode if you are interested in Beyond Appliances, smart kitchen appliances, kitchen chimneys, gas stoves, D2C brand building, offline retail, Made in India manufacturing and the future of Indian consumer brands.
Don’t forget to like, comment and subscribe to Fynd Out With Ragini for more operator-first conversations with founders building the future of retail, commerce, technology and consumer brands in India.
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Time Stamps:
(00:00) In This Episode
(01:00) Mukunda Foods to Beyond
(03:41) What 300 Homes Revealed
(06:59) Is Beyond Good or Bad?
(10:07) Installation & After-Sales
(15:53) Who Buys Kitchen Appliances?
(18:02) How Indians Research Appliances
(20:19) Customer Insights Behind Beyond
(21:05) Gas Stove with Timer
(24:45) Flame Failure Safety
(25:24) Beyond’s New Launch
(27:07) The Android Chimney
(29:07) Bhajans, Netflix & Music
(30:15) Quick Commerce in Your Chimney
(31:04) LPG Auto-Booking
(33:16) Handling Competition
(34:28) Beyond’s Target Customer
(37:49) Beyond’s North Star
(39:05) Product Failures & Feedback
(40:44) Made in India vs Built for India
(43:49) India’s Appliance Export Problem
(45:28) BIS, Manufacturing & R&D
(49:37) Festive Sales & Discounts
(51:29) Online Research, Offline Trust
(54:09) Discounts vs Customer Delight
(57:46) Ads vs Organic Growth
(01:00:52) Second-Time Founder Lessons
(01:02:10) Beyond Without Buzzwords
(01:02:49) Why Investors Should Watch Appliances
(01:03:33) Rapid Fire with Eshwar
(01:05:58) What’s Next for Beyond
(01:07:26) The D2C Playbook to Change
(01:08:11) Advice for Founders
Catch the entire series on our YouTube channel – new episodes every Thursday!
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Links:
Fynd Out With Ragini Varma
Instagram: https://www.instagram.com/fyndoutwithragini/ (https://www.instagram.com/fyndoutwithragini/)
Spotify: https://linktw.in/tDCoyf (https://linktw.in/tDCoyf)
Apple Podcast: https://linktw.in/eYxOOd (https://linktw.in/eYxOOd)
Beyond Appliances
Website: https://beyondappliances.in/ (https://beyondappliances.in/)
LinkedIn: https://www.linkedin.com/company/beyond-appliances/ (https://www.linkedin.com/company/beyond-appliances/)
Instagram: https://www.instagram.com/be_beyondappliances/ (https://www.instagram.com/be_beyondappliances/)
Eshwar K Vikas
LinkedIn: https://www.linkedin.com/in/eshwarvikas/ (https://www.linkedin.com/in/eshwarvikas/)
Instagram: https://www.instagram.com/eshwarkvikas/ (https://www.instagram.com/eshwarkvikas/)
Ragini Varma
LinkedIn: https://www.linkedin.com/in/ragini-varma/ (https://www.linkedin.com/in/ragini-varma/)
Instagram: https://www.instagram.com/raginnivarma/ (https://www.instagram.com/raginnivarma/)
Fynd
LinkedIn: https://www.linkedin.com/company/fynd-shopsense/ (https://www.linkedin.com/company/fynd-shopsense/)
Instagram: https://www.instagram.com/gofynd/ (https://www.instagram.com/gofynd/)
