Hosted by Irene Hulme and Craig Bruce — two of Australia’s most experienced radio minds. Each week they break down standout moments and big ideas from the best radio and audio creators in Australia and around the world.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Missing Game Changers Radio, this might be something that fills the void.
I’m launching a new podcast this Thursday called Media Bubble.
Ben Willee, Peter Whitehead and I unpack the week in media - from the inside.
There's plenty of radio talk, but the conversation goes wider - TV, streaming, publishing, advertising, talent, big deals, and everything happening behind the headlines.
And let’s be honest, there’s so much going on in media right now.
Media Bubble (https://open.spotify.com/show/27et7UZtmDcmIwcYU5xV5K?si=20d85b5b57c04f20) has its own feed, if it sounds like you, please subscribe and I’ll see you in the bubble.
Irene X
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7 Aug 2026
The next chappter.
Kyle begins a new chapter on Monday with KSLive and it’s time for us to turn the page too.
Huge thanks to Christian O'Connell for letting us share a snippet of his audiobook, Unscript (https://www.audible.com.au/pd/Unscript-Audiobook/B0GY4LJ5C2?qid=1786092879&sr=1-1&ref_pageloadid=not_applicable&pf_rd_p=771c6463-05d7-4981-9b47-920dc34a70f1&pf_rd_r=AWTV9ZZ896N74W5QDVT8&plink=BFSsSN7SpmADIe2z&pageLoadId=4xFhAVxu4lNwzzLr&creativeId=adcc4fec-4d90-49d1-997e-8be21d68ce7f&ref=a_search_c3_lProduct_1_1).
The Melbourne Radio Wars trailer produced by Dom Evans at EARSAY (https://www.earsay.com.au/).
Thanks to our partners RCS Software (https://www.rcsworks.com/) and Abe's Audio (https://www.abesaudio.com.au/).
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5 Aug 2026
The Business of Kyle: When Do Brands Start Calling?
Kyle Sandilands has launched his subscription platform. The next question is obvious: when do the advertisers arrive?
Head of data and media at Spinach Advertising (https://spinach.com.au/) Ben Willee joins us to explore what agencies are really looking for, how valuable paying subscribers are compared to traditional radio audiences, and why first-party customer data has become the new currency of media.
From founding partners and live events to merchandise, brand-funded content and creator commerce, we look at the commercial opportunities—and the challenges—waiting for Kyle as he attempts to build Australia's biggest direct-to-consumer media business.
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