A podcast dedicated to helping Market Research Professionals learn and grow.
About Us:
For over a decade, OpinionRoute serves as a strategic partner for MRX companies striving to deliver higher-quality Insights, more efficiently.
As the inventor of the NavigatOR tech platform that inspired the podcast name, we deliver survey services and technologies that help researchers Work Better.
In this podcast, we strive to share stories, insights, and philosophies that we have seen unlock enterprise value for the modern Market Research company.
Episode 26-01: The Data Quality Questions the Panel Didn't Ask
Industry panels have a way of softening the questions that should sting most. After two days at IA Ignite: Data Quality Day, Rich Ratcliff sat down with Terence McCarron to talk about what got covered, what got dodged, and what every market research agency should actually be asking right now.
The panel Rich was on tackled three solid questions: Who really owns data quality? What does today's data quality tech catch, and what is it missing? What limitations do we avoid talking about with end clients?
But the title of the panel was "The Commercialization of Modern Survey Fraud," and the harder questions, the ones that go to the economics and structural reality of how sample actually works in 2026, never made it into the room.
1 Jul 2025
Episode 25-04: Seeing the Sample Vendor Dynamics from a New Light
Terence McCarron interviews Scott Stein, who examines the evolution and future of market research, focusing on sample vendor dynamics and OpinionRoute's role within the industry.
22 Apr 2025
Episode 25-02: A Data Quality Scandal Q&A
In this conversation, Terence McCarron, Rich Ratcliff, and Danielle Chinitz discuss the recent indictment of a small B2B sample company for survey fraud, exploring the implications for the industry, best practices for vetting vendors, and the importance of transparency and technology in ensuring data quality.
12 Apr 2025
Episode 25-01: Inside Story of an MR Ops Acquisition
OpinionRoute acquired Jibunu! In this episode Terence chats with Ken Berry as they explain from each side why this made so much sense for each company, and the Market Research agency client base.
8 Aug 2024
Episode 24-05: Building Tech & AI in Market Research
Gavin Wills, the technology lead at OpinionRoute, discusses his background and career evolution that led him to OpinionRoute. He highlights a 20-year tech evolution in his career that started with texting and leading to full workflow automation with AI.
Gavin shares about the Cork office in Ireland, where the technology team is based, and the vibrant atmosphere and culture there. He emphasizes the importance of business data for market research companies and how OpinionRoute's Navigator platform aims to help MRX get leaner and more efficient.
Gavin shares the role of AI in improving efficiency and enhancing OR's development process.
24 Jun 2024
Episode 24-04 Building Trust in the MRX Industry
It's vital the MRX industry always focuses on building and maintaining trust from brands and consumers alike. It's why we believe every leadership team needs a "Trust Officer".
Rich Ratcliff, OpinionRoute's CTrO, is today's guest to discuss what "Trust" covers; why he feels personally connected to the purpose of his role; and how we can also be a more welcoming industry for younger talent.
30 May 2024
Episode 24-03 Growth as a Discipline in B2B
In this episode of Gator Aid, host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth.
Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data.
Discussion Points:
Growth in 2024: Mary emphasized the importance of being an active listener and strategist for clients.
Impact of COVID-19 on B2B Sales: Mary and Terence discussed the shift in B2B sales norms post-COVID.
Client Relationships: Mary stressed the importance of personalizing client relationships.
Outbound Sales: On outbound sales, Mary advised that action, curiosity, and accountability are key.
29 Apr 2024
Episode 24-02 Authentic CX
In this episode of Gator Aid, host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on:
What makes a successful B2B CX program, including understanding the client’s business,
Building authentic relationships,
Measuring and iterating,
CX's relevance in a highly automated industry.
Danielle emphasizes the importance of happy employees and the role they play in delivering a great customer experience.
Tune in to learn more about CX and its impact on the industry.
27 Mar 2024
Episode 2401: Leading Teams through Change
OpinionRoute's CEO Terence McCarron is joined by guest Kayla Cousineau for this episode.
Kayla, OpinionRoute's COO, shares her experiences coming into MRX from Healthcare Operations. She identifies the challenges and opportunities she sees for companies in our sector. Then Kayla shares practical guides on how to establish best practices, consensus and rallying a team through an important organizational growth period.
Reach and audience
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Apple Podcasts (US)
5.0 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
37
Social presence
0
YouTube
0
Engagement
32
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