GCNC World View: The Global Cannabis Business Podcast

About GCNC World View: The Global Cannabis Business Podcast

Stories about the people, businesses, and countries changing the global cannabis footprint. Join us for each episode as we talk to executives and people influencing the decisions worldwide, making the cannabis industry possible.

Publisher

GCNC

Category

business

Language

en

Explicit

No

First episode

21 Dec 2022

Latest episode

30 Sept 2026

Latest episodes

59 episodes in the feed.

1. 

   30 Sept 2026

   Contamination, Compliance & the Cost of Getting It Wrong | GCNC's The Cultivator's Edge

   A failed test at the finish line can wipe out an entire harvest, and pathogens don't always show symptoms until it's too late to save the crop. In this episode of The Cultivator's Edge, host Tim Gordon talks with Jill Ellsworth, Founder & CEO of Willow Industries, and Melanie Nash, CEO of Tumi Genomics, about building pathogen prevention into cultivation as a proactive process, not an emergency fix. Panelists: Jill Ellsworth, Founder & CEO, Willow Industries (ozone decontamination and biomass infusion technology) Melanie Nash, CEO, Tumi Genomics (pathogen diagnostics and rapid on-site testing) 3 top takeaways: Decontamination is insurance, not a rescue plan. Willow's technology was built as a "kill step" positioned at the very end of production, right before testing and packaging, to catch mold, yeast, bacteria, and more without meaningfully degrading cannabinoids or terpenes, so a crop that's already been fully invested in doesn't get lost at the finish line. Most pathogens enter through genetics, and testing once isn't enough. New genetics should be quarantined and tested at least two to three times over a couple of weeks, since threats like hop latent viroid can test negative early and still turn up positive later. Speed changes what's possible. Tumi's on-site testing tool delivers lab-grade, PCR-equivalent results in about 90 minutes with no lab training required, letting cultivators make same-day decisions about which plants to clone or cull instead of waiting days for results. The conversation also covers why fusarium may be an even bigger threat than hop latent viroid (its spores can survive extreme conditions and hide out in HVAC systems), the real difference between legitimate technology and DIY workarounds (from off-the-shelf ozone generators to homemade infusion rigs), and what's coming next: next-generation sequencing for full pathogen panels, AI-powered colony counting, and expanded fusarium testing on the horizon. Part of The Cultivator's Edge, a GCNC WorldView content series.

2. 

   23 Sept 2026

   Smarter Light: Data, AI & the Future of the Grow | GCNC's The Cultivator's Edge

   Lighting is often the last thing cultivators budget for, and one of the biggest levers for profitability. In this episode of The Cultivator's Edge, host Tim Gordon talks with Mikail Segal, CEO of TSR Grow, and Zach Taylor, Head of Cultivation at Bountiful Farms, about how centralized, data-driven lighting is changing what's possible in commercial cultivation, from cutting energy costs to boosting rosin yield.Panelists:- Mikail Segal, CEO, TSR Grow- Zach Taylor, Head of Cultivation, Bountiful Farms3 top takeaways:1. Crop-steer your lighting like you crop-steer fertigation: By centralizing drivers and ballasts away from the fixtures, TSR Grow's platform lets cultivators build and repeat precise lighting "recipes" for each strain, rather than applying one law-of-averages setting across an entire room.2. The right spectrum can move the needle on your most valuable metric: Zach shares that under-canopy lighting boosted plant mass while cutting labor hours, and dialing in far-red spectrum pushed rosin yield up as much as 1%, a small-sounding number with outsized ROI at commercial scale.3. AI is a tool, not a decision-maker: Both guests are clear that AI is powerful for spotting patterns, compiling data, and reducing risk (like auto-dimming lights when HVAC systems are stressed), but the "art" of cultivation, and the final call, still belongs to the grower.The conversation also digs into why lighting, HVAC, and fertigation all need to "talk" to each other for a system to actually work, how tightening margins are forcing cultivators to optimize for efficiency rather than just maximum production, and why building a data-backed growing "recipe" is becoming essential as global compliance standards like GACP demand documented consistency.Part of The Cultivator's Edge, a GCNC WorldView content series.

3. 

   17 Sept 2026

   Minor Cannabinoids & the Pharma Frontier | GCNC's The Cultivator's Edge

   THC and CBD built the cannabis industry, but the real frontier might be everything else in the plant. In this episode of The Cultivator's Edge, we examine the race to unlock CBG, CBC, and THCV for pharmaceutical use, and why THC might be the one thing standing in the way. Panelists: Gustavo Escobar, CEO, Clever Leaves Nisha Whiteley, COO, Credo Science 3 top takeaways: Non-psychoactive cannabinoids open doors THC keeps shut, especially in pharmaceutical markets like Brazil and Europe. Supply is still the industry's biggest bottleneck, and it's harder to solve than you'd think. High THC was never a quality signal. The industry taught the market to believe it was, and it's time to unlearn it. Also inside: Colombia's brutal genetics import gauntlet, an ALS drug in active development, and why real pharmaceutical-grade cannabis is a decade-long bet few are willing to make. Part of The Cultivator's Edge, a GCNC WorldView content series.

Who has been a guest on GCNC World View: The Global Cannabis Business Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Americo Folcarelli
• Frederika Easley
• Juba Hadid

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

2,376

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 49 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

48

Social presence

0

YouTube

68

Engagement

60

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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