Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri, Gen Z on Gen Z provides marketers with insight into the world’s most influential generation from Gen Zers themselves, allowing brands to forge deeper connections and drive business results. This podcast pulls back the curtain on Gen Z’s quirks, consumer behaviors, and unfiltered opinions that impact how they relate to and identify with brands. Your company’s next big move starts here, on Gen Z on Gen Z.
This podcast is brought to you by Movers+Shakers, the creative agency driving cultural relevance for brands, with over 250 billion views across its campaigns and a robust team of cultural connoisseurs dissecting Youth, Culture and Social Media daily.
Episode 8: The Loneliness Epidemic and How Gen Z and Brands are Fighting It
Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis. Strategies brands are using to foster real connections.How social platforms are evolving to meet Gen Z's emotional needs.How brands can position themselves not just as products or services, but as avenues f...
6 Aug 2024
Episode 7: Gen Z Travel Trends and How All Brands Can Participate
Gen Z is becoming increasingly obsessed with traveling – but what’s encouraging that hunger? Adventure, peace and quiet, and mysterious places. In this episode, AJ and Lilia dissect Pinterest’s “Summer 2024 Travel Report” and how all brands– travel-oriented or not– can participate in those three key trends. Listen in to learn how you can get in on the fun!
23 Jul 2024
Episode 6 | Pride Never Ends: The Benefits of Marketing to the LGBTQ+ Community Year-Round
Pride Month may be over, but inclusivity is forever. In the latest episode of "Gen Z on Gen Z," AJ and Lilia dive into the significance of Pride, what marketers have been getting wrong about it, and how embracing Pride as a year-round movement can positively impact your brand.
Listen in to learn:
The importance of recognizing, honoring, and uplifting the LGBTQIA+ community year-round
How queer culture influences mainstream trends and why marketers should be aware
How brands can support Gen Z's ongoing journey of self-discovery
3 Jul 2024
Episode 5: Money Pt. 2 with Erin Confortini
In this episode, we brought in Gen Z influencer, Erin Confortini, to discuss Gen Z’s relationship with money and how she uses her platform to help young people understand finance. Erin and hosts discuss the unique financial challenges and opportunities that Gen Z is facing, the lore of treat culture, how they’re affecting their parents’ retirement funds, and more.
4 Jun 2024
Episode 4: Nostalgia with Hasbro
30 Apr 2024
Episode 3: Self-Expression
Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.
21 Mar 2024
Episode 2: Social Shopping
Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Contents:
04:56 - Discoverability
15:24 - Convenience
23:14 - Commission
21 Mar 2024
Episode 1: Money
Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still values treat culture, and how your brand can show up for the younger gen amidst their financial fatigue.
Contents:
03:14 - Why Gen Z is chipping away at their parent’s retirement funds
11:10 - Rise and fall of the gig economy
20:44 - Emotional spending and treat culture
14 Mar 2024
Episode 0: Trailer
Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how they relate to and identify with their favorite brands. Subscribe for alerts when each episode drops.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
6 ratings
Spotify
4.3 / 5
11 ratings
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