About Generation Marketing - A B2B Marketing Podcast
The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.
Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”
His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.
Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients!
Why Most B2B Paid Social Campaigns Flop with LinkedIn Ads Expert
Cremarc CEO, Gary is joined by LinkedIn Ads Specialist and all-round Paid Media Consultant, Adam Shirley, to dissect the most common - and costly - mistakes B2B marketers make when running paid social campaigns. From unrealistic expectations to platform mismatches, they explore why campaigns stall and how to course-correct before budgets are wasted. This episode is a must watch if you want to diagnose why your B2B paid social isn’t working and how to fix it with a few simple steps. ...
20 Nov 2025
SEO in the Age of AI & LLMs: Insights from a B2B SEO Expert
Gabe is joined this week by B2B SEO expert, Ryan Nolan to dive deep into the evolving world of search in the age of AI. With the rise of LLMs like ChatGPT and Copilot, B2B technology marketers are facing a new frontier - where traditional SEO meets conversational AI. Find out what’s changed, which existing best practices you can apply to GEO, and the absolute non-negotiables for B2B technology companies in 2026. Want to watch whilst listening along? Our video episodes are now available ...
6 Nov 2025
How Much Should You Spend on B2B Marketing?
Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into B2B marketing budgets, what your competitors are spending, and how much you should be investing. They talk direct attribution ROAS, balancing brand building with sales activation, and even reveal what growing B2B SaaS companies are investing in marketing. This episode will give B2B technology companies the answer to what their marketing budget should be. Want to watch wh...
30 Jun 2025
5 Lies You've Been Told About B2B Growth [Part 2]
Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, reveal five common misconceptions about B2B growth, offering actionable strategies to better align marketing with buyer behavior and uncover hidden pipeline opportunities.
16 Jun 2025
5 Lies You've Been Told About B2B Growth [Part 1]
Cremarc CEO Gary and Success Manager Gabe explore five common misconceptions about B2B growth, revealing strategies to better align marketing with buyer behavior and uncover hidden pipeline opportunities.
17 Apr 2025
How To Launch Successful B2B ABM in 2025
Gary, Cremarc CEO, and Rob, Cremarc Success Manager, discuss account-based marketing (ABM) for B2B Tech companies, and why engaging the full buying committee ahead of the buying stage to build reputation and relationships is key in 2025. They discuss actionable tips for defining target clusters, creating personalised content without breaking the bank, and aligning marketing with sales and leadership. This episode answers all your B2B ABM questions! Want to watch whilst listening along? ...
18 Mar 2025
How To Nail B2B Tech Brand Growth in 2025
Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the modern B2B Tech buyer and how brand building activity based on a foundation of digestible value propositions relating to genuine category entry points is the way forward. Direct attribution has steered B2B marketers in the direction of tactics, and they've forgotten how to stay strategy-led. This episode answers all your B2B Tech marketing questions! Want to watch whilst listening along? Our video episodes are now available via...
17 Feb 2025
Why B2B Paid Media Fails & How To Fix It
If your paid media isn’t delivering results, chances are you’re making one (or more) of the common mistakes discussed in today’s episode by Mary, Cremarc’s Head of Paid Media, and Gary, Cremarc’s CEO. Maybe your click-through rates are decent, but conversions are low? Maybe your targeting is incredible but no one is engaging with your ads? Whatever your paid media problem, Mary explains all in this episode of Generation Marketing! Want to watch whilst listening along? Our video episodes...
23 Jan 2025
The Odds Are Stacked Against B2B Marketers
Gary, Cremarc CEO, and Gabe, Cremarc Strategist & Senior Success Manager, discuss how odds are stacked against the B2B Tech marketers of today, and what can be done to combat this through shifts in mindset to realign marketing with the buyer, starting with a foundational layer of core activity spanning self-serve content and integrated digital marketing.Want to watch whilst listening along? Our video episodes are now available via our YouTube channel: https://www.youtube.com/@GenerationMa...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
9,282
Score snapshot 15 Sept 2025
Podcast Authority Score: 19 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
10
Social presence
0
YouTube
68
Engagement
0
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