Generation Marketing - A B2B Marketing Podcast
Claim This Podcastby Cremarc
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Podcast Overview
<p>The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.<br><br>Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”<br><br>His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.<br><br>Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients! </p>
Language
🇺🇲
Publishing Since
1/23/2025
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Recent Episodes
December 11, 2025
Why Most B2B Paid Social Campaigns Flop with LinkedIn Ads Expert
Cremarc CEO, Gary is joined by LinkedIn Ads Specialist and all-round Paid Media Consultant, Adam Shirley, to dissect the most common - and costly - mistakes B2B marketers make when running paid social campaigns. From unrealistic expectations to platform mismatches, they explore why campaigns stall and how to course-correct before budgets are wasted. This episode is a must watch if you want to diagnose why your B2B paid social isn’t working and how to fix it with a few simple steps. ...
November 20, 2025
SEO in the Age of AI & LLMs: Insights from a B2B SEO Expert
Gabe is joined this week by B2B SEO expert, Ryan Nolan to dive deep into the evolving world of search in the age of AI. With the rise of LLMs like ChatGPT and Copilot, B2B technology marketers are facing a new frontier - where traditional SEO meets conversational AI. Find out what’s changed, which existing best practices you can apply to GEO, and the absolute non-negotiables for B2B technology companies in 2026. Want to watch whilst listening along? Our video episodes are now available ...
November 6, 2025
How Much Should You Spend on B2B Marketing?
Gary, Cremarc CEO, and Gabe, Cremarc Success Manager, discuss the latest Cremarc Labs report that delves into B2B marketing budgets, what your competitors are spending, and how much you should be investing. They talk direct attribution ROAS, balancing brand building with sales activation, and even reveal what growing B2B SaaS companies are investing in marketing. This episode will give B2B technology companies the answer to what their marketing budget should be. Want to watch wh...
9 total episodes available
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Frequently asked questions
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- What is Generation Marketing - A B2B Marketing Podcast?
<p>The Generation Marketing Podcast is a series of B2B Tech Marketing podcasts by Cremarc, a scale-up marketing agency in the UK.<br><br>Like many companies, Cremarc was born out of frustration. Our founder, Gary (who appears in most episodes) was the marketing leader in a major tech company and couldn’t understand why traditional agencies just didn’t “get it”. He found that they could not grasp the technical detail, nor the language of the target audience and, therefore, resorted to “marketing fluff.”<br><br>His vision was to create an agency that understood the technology sector and, more importantly, how to market their solutions and services. He aimed to build a team of talented people that could blend creative and innovative thinking with science and data – doing the right things in the best possible way to deliver a measurable return for clients.<br><br>Episodes themes vary, but expect bold marketing opinions, insights, and success stories from the Cremarc team, partners, colleagues, and clients! </p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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