Geolocation and the customer journey

About Geolocation and the customer journey

We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app.  This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.

Publisher

Industry Dive's studioID

Category

education

Language

en

Explicit

No

First episode

23 Dec 2024

Latest episode

26 Jun 2025

Latest episodes

3 episodes in the feed.

1. 

   26 Jun 2025

   Best Practices for Implementing a Location-Based Marketing Strategy in 2025

   Nick Patrick and Scott Perry discuss location-based marketing strategies that drive customer engagement and loyalty in 2025, as Pamela DeLoatch interviews them about leveraging location data for business success.

2. 

   28 Apr 2025

   From aisle to app: Meeting pickup expectations

   Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience. Geolocation solutions can bridge online and in-store experiences and meet rising consumer demands for efficiency and personalization.This three-part podcast series highlights the steps retailers must make to connect customers’ physical and digital journeys. In Episode 2, Navigating the New Customer Journey with Geolocation Technology, we talk with industry experts who will dig into the logistics, tech and customer psychology behind pickup.You’ll learn: Why “buy online, pick up in store” often feels broken—and how to fix it How geolocation creates real-time readiness and reduces wait times What retailers (big and small) must do to stay competitive

3. 

   23 Dec 2024

   Geolocation and the Connected Customer

   Industry expert Nick Patrick, CEO of Radar, shares insights on how geolocation technology revolutionizes customer journeys by enhancing convenience, reducing fraud, and increasing efficiency.

Podcast Authority Score: 7 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

13

Social presence

0

YouTube

0

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.