<b>We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. </b>

Geolocation and the customer journey
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<b>We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. </b>
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Publishing Since
12/23/2024
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Recent Episodes

June 26, 2025
Best Practices for Implementing a Location-Based Marketing Strategy in 2025
Nick Patrick and Scott Perry discuss location-based marketing strategies that drive customer engagement and loyalty in 2025, as Pamela DeLoatch interviews them about leveraging location data for business success.

April 28, 2025
From aisle to app: Meeting pickup expectations
Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience. <br /><br />Geolocation solutions can bridge online and in-store experiences and meet rising consumer demands for efficiency and personalization.This three-part podcast series highlights the steps retailers must make to connect customers’ physical and digital journeys. In Episode 2, Navigating the New Customer Journey with Geolocation Technology, we talk with industry experts who will dig into the logistics, tech and customer psychology behind pickup.You’ll learn:<br /><ul><li>Why “buy online, pick up in store” often feels broken—and how to fix it</li><li>How geolocation creates real-time readiness and reduces wait times</li><li>What retailers (big and small) must do to stay competitive</li></ul>

December 23, 2024
Geolocation and the Connected Customer
Industry expert Nick Patrick, CEO of Radar, shares insights on how geolocation technology revolutionizes customer journeys by enhancing convenience, reducing fraud, and increasing efficiency.
3 total episodes available
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Nick Patrick
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Scott Perry
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