About Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach
Welcome to "Get a Heck Yes" with Carissa Woo. Carissa has been a Los Angeles wedding photographer for over a decade. She's traveled the world, built her team, and seen it all! Carissa Woo Photography won best wedding photographer by California Wedding Day 2 years in a row. She now coaches wedding photographers hit 10K a month and builds a thriving business.
In this podcast, Carissa will deep dive into how top wedding creatives get that heck yes from their dream clients. She is not holding back on the struggles of the business and how to push through the noise. Some healthy hustle, mindset shifts, up-leveling your money story, time hacks because she's a mom of 2, a little bit of woo woo, and most important, self-love and confidence are just a few of the many things we will talk about.
See you all soon
Connect with Carissa
Coaching IG: @Carissawoo
Photography IG: @carissawoophotography
Download a free guide on how to become a lead generating machine HERE
204- ChatGPT for Photographers with Brooke Jefferson
EPISODE SHOW NOTES: ChatGPT for Photographers with Brooke Jefferson
In today's episode of Get a Heck Yes, Carissa sits down with the incredible Brooke Jefferson — wife, mom of two, Oklahoma family photographer, photography business coach, and host of the Book More Photography Clients podcast.
Brooke is sharing her ultimate guide to using ChatGPT for photographers, and the strategies in this episode will help you market smarter, streamline your business, and get back more time in your life.
What We Cover in This Episode:
1. Content Creation Made Easy
How photographers can use ChatGPT to brainstorm ideas, write captions, plan posts, and keep content consistent without spending hours online.
2. SEO for Photographers
Brooke breaks down how ChatGPT can help with:
* Keyword research
* Blog outlines
* SEO-rich website copy
* Alt-text for images
* Location-based SEO for attracting dream clients
3. Improving Client Communication
How to use ChatGPT to:
* Create questionnaires
* Build workflows
* Write emails
* Speed up your entire booking process
4. Admin + Business Support
Using ChatGPT as your virtual assistant for:
* Refining your pricing and packages
* Doing competitor analysis
* Templates that save you HOURS
5. Realistic Goal-Planning
Brooke shares how to use ChatGPT to map out achievable goals, build action plans, and stay on track as a business owner and photographer.
Why You'll Love This Episode
If you've ever felt overwhelmed by marketing, content, communication, or admin — Brooke's systems and ChatGPT strategies will make your photography business feel lighter, easier, and more aligned.
This episode is packed with practical steps you can implement TODAY.
12 Nov 2025
Episode 204 - SEO for Socials with Catalina Jean — Book Out Without Chasing Algorithms
Guest: Catalina Jean [https://www.instagram.com/catalinajean] — SEO & Marketing Strategist for Creative Beings
Host: Carissa Woo (@carissawoophotography) https://instagram.com/carissawoo
Episode Theme: Turning your socials into client-booking machines (without burnout)
💡 Episode Snapshot
If you've ever felt tired of dancing on Reels, chasing every Instagram trend, or wondering why the algorithm hates you — this episode is your permission slip to stop the hustle and start building assets that actually bring you clients.
Catalina Jean helps photographers and wedding pros book out their calendars with SEO + Socials — a simple, sustainable, and scalable approach to marketing that doesn't require daily posting or algorithm prayers.
In this episode, we dive deep into:
* 🌿 The truth about SEO for socials — what it actually means and why it's your secret weapon for consistent inquiries
* 📈 How to create content that compounds (instead of disappears in 24 hours)
* 💬 Why your captions, hashtags, and website copy all matter for discoverability
* 🧩 The balance between long-form SEO content and short-form social strategy
* 🕊️ How to market without burnout and still book 30–80+ inquiries a month
🔥 Heck Yes Moments
"We don't chase algorithms — we build assets." – Catalina Jean
"SEO isn't scary. It's the most freeing marketing system for creatives." – Carissa Woo
💻 Connect with Catalina Jean
* Website: catalinajeaneducation.com [https://catalinajeaneducation.com/]
* Instagram: @catalinajean [https://www.instagram.com/catalinajean]
* Free Resources & Trainings for Wedding Pros on her site
💕 Connect with Carissa Woo
* IG: @carissawoophotography [https://www.instagram.com/carissawoophotography]
* Podcast: Get a Heck Yes (new episodes every Woo Wednesday)
* Join the 10-Day Challenge to build your own passive-income digital product → link in bio!
5 Nov 2025
Ep. 203 - How to Build Powerful Vendor Relationships with Melissa Buffaloe of Blue Moon Events
Today on Get a Heck Yes, we're diving into one of the most underrated secrets behind a thriving wedding business — strong vendor relationships.
Our guest, Melissa Buffaloe, is the creative force behind Blue Moon Events, known for transforming venues into magical, moody, and unforgettable spaces. With years of experience collaborating with top-tier wedding pros — from photographers and florists to DJs and caterers — Melissa has mastered the art of partnership.
In this conversation, Melissa opens up about her early mistakes investing in the wrong things, and how shifting her focus toward community over competition completely changed her business. She shares tangible insights on:
✨ Building trust and reputation through collaboration
💡 How to become the vendor everyone wants to work with
🤝 Turning networking events into long-term relationships
🌸 Why being "easy to work with" is a major business asset
Melissa reminds us that success in this industry isn't just about aesthetics — it's about people, energy, and integrity.
🔑 Key Takeaways
* "I stopped chasing leads online and started investing in real connections."
* "When you show up, do great work, and support others — referrals naturally follow."
* "Vendor relationships are the backbone of every successful event."
💕 Connect with Melissa
Blue Moon Events
📸 Instagram: @bluemoon.events [https://www.instagram.com/bluemoon.events]
🌐 Website: https://www.bluemooneventplanning.com/
Joined the 10 day challenge https://course.digitalwealthyhypegirl.com/
https://www.instagram.com/carissawoo
Inside a recent episode
Ep. 131 - Top 6 overlooked tax write off categories= more cash in the bank - Hayden Danielle
Published 27 Mar 2024 · Transcript excerpt
[…] So I have kind of a different spin on how I approach accounting and business owners. So here's my thoughts on it. I think as a business owner, it's your job not to do the bookkeeping, but to understand how to use the financials to play the game of business. Business is a game, right? Like we're all playing this game. There's no winners or losers. It's an infinite game, but we're all playing this infinite game of business. Accounting helps you earn more points, right? That's what understanding accounting does. But you as a business owner, you don't need to know the bookkeeping. And profit first, I think, makes things very difficult because you're trying to move things around to all these different accounts. […]
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