Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
Get Digital Marketing Results
Claim This Podcastby Donna Botti
333 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
48
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube76
Engagement0
Podcast Overview
Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
Language
🇺🇲
Publishing Since
3/3/2020
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48
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality66
Social0
YouTube76
Engagement0
7
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2
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10
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excellent
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Every 7 days
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Recent Episodes
July 7, 2026
Episode 454 - Your Video Lives or Dies in the First Three Seconds
<p dir="ltr">People decide whether to keep watching a video almost instantly, within about three seconds. So the part most local businesses spend the least time on is actually the part doing all the work. Your camera matters less than you think. Your lighting matters less than you think. What matters most is whether the first three seconds give the right person a reason to stop scrolling.</p> <p dir="ltr">In this episode of Get Digital Marketing Results, we cover why hooks decide everything, what a good hook actually does, how to stack visual, text, and spoken hooks together, and why YouTube Shorts is the platform local businesses are underusing right now.</p> <p dir="ltr">What's covered:</p> <p dir="ltr">✅ Why your camera, lighting, and how you look on camera matter less than the opening </p> <p dir="ltr">✅ What a hook actually is, and the three things a good one does </p> <p dir="ltr">✅ How to stack visual, on-screen text, and spoken hooks for a stronger opening </p> <p dir="ltr">✅ Why YouTube Shorts may reach people TikTok and Reels don't </p> <p dir="ltr">✅ How to turn "Today we're talking about..." into an opener that earns the watch</p> <p dir="ltr">Three action steps for this week:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Take one video idea and rewrite the opening so it starts with the viewer's question, concern, or curiosity instead of your introduction</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Stack the three layers: visual, on-screen text, and spoken hook</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Post that video as a vertical YouTube Short, not just on TikTok or Reels</p> </li> </ul> <p dir="ltr">Show notes: <a href= "http://www.delosinc.com/episode454">www.delosinc.com/episode454</a></p> <p dir="ltr">Subscribe for more actionable digital marketing tips for your local business.</p>
June 30, 2026
Episode 453 - Why AI Fatigue Is Good for Local Businesses
<p dir="ltr">AI-generated content has flooded every feed, and people are scrolling less than they were a couple of years ago. That sounds like bad news for businesses trying to reach people on social. For a local business, it's actually an opening. When the feed feels generic, what cuts through is real, local, and familiar. That's the thing AI and national brands cannot fake.</p> <p dir="ltr">In this episode of Get Digital Marketing Results, we cover why social media fatigue is real, why AI is making it worse, and why local businesses have an advantage in the noise. We also cover how engagement has quietly shifted, and what to do this week so your content actually lands.</p> <p dir="ltr">What's covered:</p> <p dir="ltr">✅ Why people are scrolling less and getting pickier about what they stop for </p> <p dir="ltr">✅ Why AI-generated content is making the feed feel even more crowded </p> <p dir="ltr">✅ What local businesses have that national brands and AI tools cannot fake </p> <p dir="ltr">✅ Why saves, DMs, and private shares matter more than public likes now </p> <p dir="ltr">✅ The 500 neighbors vs. 10,000 followers reframe</p> <p dir="ltr">Three action steps for this week:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Look at your last ten social posts. Could they have come from any business like yours? If yes, add more real context.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Create one post from something that actually happened this week: a customer question, a project detail, a local observation, or a lesson from the field.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Start one real conversation from your content. Reply thoughtfully to a comment, send a helpful DM, or ask your audience a specific local question.</p> </li> </ul> <p dir="ltr">Show notes: <a href= "http://www.delosinc.com/episode453">www.delosinc.com/episode453</a></p> <p dir="ltr">Subscribe for more actionable digital marketing tips for local and regional service businesses.</p>
June 23, 2026
Episode 452 - AI Amplifies Clarity. And the Lack of It.
<p dir="ltr">AI will give you something fast, polished, and completely forgettable if you haven't done the harder positioning work first. It can only amplify what you give it. The real work happens before AI: getting clear about what you do, who you do it for, and why it's you.</p> <p dir="ltr">In this episode of Get Digital Marketing Results, we cover why AI gives you the average version of your industry when you skip the clarity work, the three things you have to say plainly before AI can sharpen them, and why being specific (and turning some people away) is the win, not the risk.</p> <p dir="ltr">What's covered:</p> <p dir="ltr">✅ Why AI defaults to generic when you haven't made the important business decisions </p> <p dir="ltr">✅ The three sentences that change what AI can do for your marketing </p> <p dir="ltr">✅ Why trying to appeal to everyone makes you sound like everyone </p> <p dir="ltr">✅ Where AI is genuinely great and where it shouldn't be the strategist </p> <p dir="ltr">✅ The one question to ask of any AI-written content before you publish it</p> <p dir="ltr">Three action steps for this week:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Write down one service, product, or type of work you want more of. Not everyone you're able to serve. Just the work you'd happily take more of.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">For that customer, write a few plain sentences: the problem you solve, who you solve it for, and why you're the one to solve it.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Take your homepage or a recent post AI helped you write. Ask: could this belong to any business in my field, or is it clearly mine? If it's generic, that's the gap to close.</p> </li> </ul> <p dir="ltr">Show notes: <a href= "http://www.delosinc.com/episode452">www.delosinc.com/episode452</a></p> <p dir="ltr">Subscribe for more actionable digital marketing tips for local and regional service businesses.</p>
333 total episodes available
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This podcast updates daily.
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