Digital Marketing news and actionable tips to grow your organization from Delos Inc. featuring our Tech News Tuesday #TNT tips, interviews and how-tos.
Episode 467 - Google Recommends You Update Your Website for AI Search
Google Business Profile has been emailing profile owners with the subject line "Update your website for AI search." If you got it, you might be wondering what you need to change. Google's own guidance says showing up in AI Overviews and AI Mode is still SEO, and it names several popular AI search tricks that don't help.
In this episode of Get Digital Marketing Results, we walk through what Google recommends checking on your Business Profile and website, and which shortcuts you can skip.
What's covered:
✅ Why Google says showing up in AI search is still SEO
✅ How to check your Google Business Profile against the business you have today
✅ How to turn your estimates and customer conversations into "non-commodity" content
✅ What to check in the Google index
✅ The AI search tricks Google says to ignore, from llms.txt files to tools promising guaranteed rankings
Three action steps for this week:
Open your Google Business Profile and check your categories, services, hours, service area, and website link against what you actually offer today.
Choose one service you want more of and improve its website page with an answer or example from your own work that helps someone decide.
Check that Google can access and index your site and that it's easy to use on a phone.
Keep your business information current, share what you know from doing the work, and make it easy to find.
Show notes: www.delosinc.com/episode467
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29 Sept 2026
Episode 466 - Turn These On Now. So You Don't Lose Any Data.
Your Instagram posts, TikToks, and YouTube videos can show up when somebody searches on Google. Until now, Google Search Console mostly told you how your website performed in Google. It can now also show you when your social content itself appears in Google results, what people searched for, and whether they clicked.
In this episode of Get Digital Marketing Results, we walk through two new Google reporting connections worth setting up this week: social content inside Search Console, and Google Business Profile activity inside Google Analytics.
What's covered:
✅ What the new Search Console social reporting actually shows, and what it doesn't
✅ Why the Google query data is the most useful part for planning content
✅ Why you should verify your accounts now, since the data only starts when you connect them
✅ The seven Google Business Profile metrics coming into Analytics
✅ The multi-location and reporting limitations to know before you build anything around it
Three action steps for this week:
Open Search Console and verify the Instagram, TikTok, X, or YouTube accounts that matter to your business so the social search data starts accumulating now.
Once you have some data, look at the actual Google queries and the social content appearing for them, and use those patterns to help shape future topics.
Check whether your Google Business Profile is linked to Google Analytics so you can see local actions like calls, directions, bookings, and website clicks alongside the rest of your reporting.
These changes give you better clues about what's actually working.
Show notes: www.delosinc.com/episode466
Subscribe for more actionable digital marketing tips for local and regional service businesses.
22 Sept 2026
Episode 465 - ChatGPT Ads Won't Make ChatGPT Recommend You
You may have started seeing sponsored items underneath some ChatGPT answers. The self-service ad platform is broadly available now, so this isn't only something big brands can experiment with. Before you move money out of Google or Meta, it's worth understanding that advertising inside a conversation works a little differently than what you're used to.
In this episode of Get Digital Marketing Results, we talk about how ChatGPT Ads work, what makes them different from the ads you already run, and why this looks like a place to test right now rather than a reason to move your whole advertising budget.
What's covered:
✅ Why paying for a ChatGPT ad doesn't make ChatGPT recommend you in the answer
✅ How context hints work, and why they aren't keywords
✅ What you can and can't see about the conversation that triggered your ad
✅ How the Agent campaign type in testing sends people into a conversation instead of to your website
✅ How to decide what to promote before you spend anything
Three action steps for this week:
Think about whether your customers are likely to use ChatGPT while researching the type of service you provide, and pay attention when new customers tell you how they researched you.
If it looks relevant, choose one specific service or offer you actually want to grow, and define the types of questions or situations where that offer would be helpful.
If you test it, give the test its own small budget and tracking, then judge it on qualified leads and real business results before you shift money away from channels already working for you.
ChatGPT Ads are here, and conversation-based advertising is worth understanding. But this is still an early channel. Test it if your customers are there, and make it earn more of your budget.
Show notes: www.delosinc.com/episode465
Subscribe for more actionable digital marketing tips for local and regional service businesses.
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