Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: https://prerender.io/podcast (https://prerender.io/get-discovered-podcast/)
Product-Led SEO and What AI Search Changed: Eli Schwartz, Author of Product-Led SEO
Rankings and impressions used to be the whole story. Now AI overviews answer the question before anyone clicks, and the dashboards that marketing teams have reported on for a decade are flashing red, even when the work hasn't gotten worse.
In this episode of Get Discovered, host Joe Walsh sits down with Eli Schwartz, author of Product-Led SEO and the strategist who took SurveyMonkey's organic search from near-zero to a $200M-a-year growth driver through IPO. Eli has advised WordPress, Shutterstock, Quora, Gusto, and Mixpanel, and is currently writing his second book, Customer Intelligence.
They dig into why "AEO" and "GEO" might just be new names for the same discipline, why the old split between head terms and long-tail keywords has quietly disappeared, and why the real shift isn't in how people search — it's in what happens to the metrics your boss is watching once the click stops being guaranteed. Eli also makes the case for why AI search is a net win for users even as it makes the marketer's job harder than it's ever been.
In this episode:
Why product-led SEO means building a product, not writing a blog post
The case against splitting "SEO" and "AEO" into separate hires
Why every search term is now both long-tail and head term at once
How Google's personalization has moved from session signals to persistent profile flags
The SEO attribution crisis — and why teams can't fix it without the authority to change what's being measured
The billboard analogy: what SEO can learn from how car brands justify ad spend they can't fully attribute
What gets better and worse for marketers over the next 12–18 months
Guest links:
Connect with Eli Schwartz on LinkedIn (https://www.linkedin.com/in/schwartze/)
Newsletter: productledseo.com (http://productledseo.com)
About the show:
Get Discovered is a podcast from Prerender.io (http://Prerender.io) exploring the fundamentals of online discovery and machine experience. Season 3 focuses on the infrastructure and technical decisions that determine whether machines can find and understand your content, so every machine works for your marketing team. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.
🎧 Spotify: https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8 (https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8)
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392 (https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392)
🎧 YouTube: https://www.youtube.com/playlist?list=PLT0E2vMvCuQU (https://www.youtube.com/playlist?list=PLT0E2vMvCuQU)
🎧 About the show: https://prerender.io/podcast (https://prerender.io/podcast)
10 Sept 2026
What's Really Deciding AI Visibility? Find Out in Season 3
In Season 2, we proved something's broken: AI is rewriting how people find businesses online, and most marketing teams don't even know it's happening. Season 3 goes under the hood — what's actually causing it, the infrastructure behind it, and what you can do about it.
In this short preview, host Joe Walsh brings back producer Carli Van Stolk for one more episode before she heads out on maternity leave — and hands the mic over to Fiona Horan.
Join us as we break down what’s really deciding your AI visibility, the infrastructure and technical decisions behind it, and the role of rendering in downstream SEO, GEO, and AEO success. Listen in for advice and expertise from leading industry voices, our partner network, and the wider Prerender.io (http://Prerender.io) team.
Season 3 drops in the coming weeks — subscribe so you don't miss it.
Got an idea for what we should cover? Share it with us at prerender.io/podcast.
Resources:
About Get Discovered (https://prerender.io/podcast/)
Connect with us on LinkedIn (https://www.linkedin.com/company/prerender/)
About Prerender.io (http://Prerender.io)
About Get Discovered: Get Discovered is a podcast from Prerender.io (http://Prerender.io) on AI, SEO, and online discoverability. We speak with business leaders, marketing experts, SEOs, and CEOs on how AI is impacting our world, the infrastructure behind it, and what you can do to keep up.
Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.
Spotify (https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8)
Apple (https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392)
YouTube (https://www.youtube.com/@Prerender)
23 Jul 2026
Season Finale: Behind the Mic with Get Discovered Producer Carli Van Stolk
After a short hiatus, we're back to close out season two of the Get Discovered podcast.
But this episode is a little different. Instead of an external guest, host Joe Walsh sits down with producer Carli Van Stolk, who's sat in on every conversation this season but hasn't been on mic herself until now.
Together, they look back at the season's biggest themes, dig into the AEO vs. SEO debate, revisit the misconceptions guests kept bringing up, and pull back the curtain on how the show actually gets made.
In this casual conversation between colleagues, the two also share what they have in store for season three. Plus, stay tuned until the end as Carli shares some personal news about next season.
Got an idea for what we should cover next? Share it with us at prerender.io/podcast.
Resources:
About Get Discovered (https://prerender.io/podcast/)
Connect with us on LinkedIn (https://www.linkedin.com/company/prerender/)
About Prerender.io (http://Prerender.io)
About Get Discovered: Get Discovered is a podcast from Prerender.io (http://Prerender.io) on AI, SEO, and online discoverability. We speak with business leaders, marketing experts, SEOs, and CEOs on how AI is impacting our world, and what you can do to keep up.
Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.
Spotify (https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8)
Apple (https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392)
YouTube (https://www.youtube.com/@Prerender)
Contact Get Discovered by Prerender.io
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