Get Discovered by Prerender.io
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Podcast Overview
<p>Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/get-discovered-podcast/">https://prerender.io/get-discovered-podcast/</a></p>
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Publishing Since
9/17/2025
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Recent Episodes
June 3, 2026
What HubSpot Knows About AI Search: Sylvain Charbit, Lead AI Search Strategist at HubSpot
<p>HubSpot is one of the most renowned brands in SaaS. It operates in over 135+ countries, powers nearly 300,000+ businesses, and is one of the most consistently cited brands in AI search.</p><p>Today's guest is Sylvain Charbit, Lead AI Search Technical Strategist at HubSpot. In his day-to-day, he runs experiments to see what works and what doesn't when it comes to AI search visibility. Tune into this conversation to hear some of his findings.</p><p></p><p><strong>What you'll learn:</strong></p><p>- Why HubSpot's traditional SEO success helps but doesn't explain its AI search success</p><p>- Why SEO and AEO aren't the same after all, and why the gap is only getting wider and wider</p><p>- Why AI search isn't a traffic channel</p><p>- How a Cloudflare default setting (and a robots.txt toggle) could be making your site completely invisible to AI</p><p>- Why schema tags with extra attributes don't move the needle</p><p>- Why broad topic clusters built for traffic volume are becoming a liability</p><p>- All about agentic search being the next frontier</p><p></p><p><strong>Monday Morning Action:</strong></p><p>Check your robots.txt and your Cloudflare bot settings to make sure your site isn't accidentally blocked from AI crawlers. It takes 15 minutes and could fix a problem you didn't know you had. Here's a guide on how to get started: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/blog/robots-txt-and-seo/">https://prerender.io/blog/robots-txt-and-seo/</a></p><p></p><p><strong>Episode resources:</strong></p><ul><li>Connect with Sylvain on LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/sylvaincharbit/">https://www.linkedin.com/in/sylvaincharbit/</a></li><li>Follow Sylvain on Twitter: <a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/scharbitjrs?lang=en">https://x.com/scharbitjrs?lang=en</a></li><li>HubSpot: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hubspot.com">https://www.hubspot.com</a></li><li>HubSpot AEO tool: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.hubspot.com/products/marketing/aeo">https://www.hubspot.com/products/marketing/aeo</a></li><li>State of AI Search Q1 2026 (Datos + SparkToro): <a target="_blank" rel="noopener noreferrer nofollow" href="https://datos.live/report/state-of-search-q1-2026/">https://datos.live/report/state-of-search-q1-2026/</a></li></ul><p></p><p><strong>About the show:</strong></p><p>Get Discovered is a podcast from <a target="_blank" rel="noopener noreferrer nofollow" href="http://Prerender.io">Prerender.io</a> exploring how AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did. Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.</p><p>🎧 Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8">https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8</a></p><p>🎧 Apple Podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392">https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392</a></p><p>🎧 YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ">https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ</a></p><p>🎧 About the show: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/podcast">https://prerender.io/podcast</a></p>
May 20, 2026
From On-Running.com to On.com: Max Woelfle, SEO Lead at a Global Sportswear Brand
<p>In this episode of Get Discovered, host Joe Walsh sits down with Max Woelfle, SEO Team Lead at On, one of the fastest-growing sportswear brands in the world.</p><p>Together, the two talk about what the brand's move from <a target="_blank" rel="noopener noreferrer nofollow" href="http://on-running.com">on-running.com</a> to <a target="_blank" rel="noopener noreferrer nofollow" href="http://on.com">on.com</a> revealed about AI training data, entity confusion, and why the technical foundations brands lay today will determine their visibility in an agentic world.</p><p>On is a Prerender.io client too, which makes Max's perspective on JavaScript rendering and AI crawler visibility particularly grounded.</p><p></p><p><strong>What you'll learn:</strong></p><ul><li>How and why On migrated from <a target="_blank" rel="noopener noreferrer nofollow" href="http://on-running.com">on-running.com</a> to <a target="_blank" rel="noopener noreferrer nofollow" href="http://on.com">on.com</a></li><li>How AI platforms impact site migrations</li><li>The JavaScript issue with AI crawlers</li><li>How On approaches measurement</li><li>How On has shifted its organizational structure for AI search, and what you can learn from this, too</li><li>Agentic commerce: why the technical foundation needs to be built now, even if there's no volume</li></ul><p></p><p><strong>This week's Monday Morning Action: get your technical foundations in place.</strong></p><p>For AI agents to reliably shop your pages, your technical foundations need to function first, says Max. From JavaScript to structured data, there's a lot to cover. Check out <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/blog/how-to-build-ai-agent-friendly-websites/">this article</a> on how to get started.</p><p></p><p><strong>Episode resources:</strong></p><ul><li>About On: <a target="_blank" rel="noopener noreferrer nofollow" href="http://on.com">on.com</a></li></ul><ul><li>Connect with Max on LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/max-woelfle-444354b/">https://www.linkedin.com/in/max-woelfle-444354b/</a></li><li>How On uses Prerender.io: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/resources/case-studies/on-prerender/">https://prerender.io/resources/case-studies/on-prerender/</a></li></ul><p></p><p><strong>About the show:</strong></p><p>Get Discovered is a podcast from <a target="_blank" rel="noopener noreferrer nofollow" href="http://Prerender.io">Prerender.io</a> where AI and online discoverability collide. Season 2 focuses on how AI is changing where discovery happens, what actually gets surfaced, and why so many teams are realizing they don't have the visibility or control they thought they did.</p><p>Subscribe on Spotify, Apple Podcasts, or wherever you like to listen.</p><p></p><p>🎧 Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/0rzmrAP">https://open.spotify.com/show/0rzmrAP</a>...</p><p>🎧 Apple Podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast">https://podcasts.apple.com/us/podcast</a>...</p><p>🎧 YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@Prerender">https://www.youtube.com/@Prerender</a></p><p>🎧 About the show: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/podcast">https://prerender.io/podcast</a></p>
May 6, 2026
Why AI Contributes to Pipeline 15-30x More Than You Think: Niklas Buschner, CEO of Radyant
<p>Niklas Buschner is the founder and CEO of Radyant, one of Europe's leading growth agencies for SEO and AI search. He also hosts Masters of Search, a podcast where he interviews growth leaders from companies like Wise, Miro, and Eleven Labs.</p><p>In this episode, he shares what the data actually shows about AI search's scale, why your analytics are understating its contribution to pipeline by 15–30x, and what a three-layer attribution system looks like in practice.</p><p></p><p>What you'll learn:</p><p>- Why AI search is already at ~20% of Google's traffic volume</p><p>- How analytics tools miss AI-driven pipeline by 15–30x</p><p>- The three-layer attribution model you should use</p><p>- Why free-text attribution beats dropdowns</p><p>- Why you shouldn't rely on perfect data, and how to focus on the "directional truth" mindset instead</p><p>- Why SEO fundamentals matter more than before</p><p></p><p>Monday Morning Action:</p><p>Change your self-reported attribution model to a free-text form, not a dropdown. Even if it's imperfect, you'll gain more directional insights than you would otherwise.</p><p>Find anything interesting? Share with us at <a target="_blank" rel="noopener noreferrer nofollow" href="http://prerender.io/podcast">prerender.io/podcast</a>.</p><p></p><p>Resources:</p><p>- Connect with Niklas on LinkedIn: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/niklasbuschner/">https://www.linkedin.com/in/niklasbuschner/</a></p><p>- Radyant: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.radyant.io/">https://www.radyant.io/</a></p><p>- Masters of Search podcast: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/@niklas.buschner">https://www.youtube.com/@niklas.buschner</a></p><p>- Ethan Smith's study: <a target="_blank" rel="noopener noreferrer nofollow" href="https://graphite.io/five-percent/ai-is-much-bigger-than-you-think">https://graphite.io/five-percent/ai-is-much-bigger-than-you-think</a></p><p>- About Prerender: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io">https://prerender.io</a></p><p></p><p>About Get Discovered:</p><p>Get Discovered is a podcast from <a target="_blank" rel="noopener noreferrer nofollow" href="http://Prerender.io">Prerender.io</a> on AI, SEO, and online discoverability. Find us on Spotify, Apple, YouTube, or wherever you listen to podcasts.</p><p></p><p>Spotify: <a target="_blank" rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8">https://open.spotify.com/show/0rzmrAPI063Y0LYpHipII8</a></p><p>Apple Podcasts: <a target="_blank" rel="noopener noreferrer nofollow" href="https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392">https://podcasts.apple.com/us/podcast/get-discovered-by-prerender-io/id1840604392</a></p><p>YouTube: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ">https://www.youtube.com/channel/UChi3x8i3OuQ6oh1Bs7YYDlQ</a></p><p>About the show: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/get-discovered-podcast/">https://prerender.io/get-discovered-podcast/</a></p>
27 total episodes available
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Frequently asked questions
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- What is Get Discovered by Prerender.io?
<p>Welcome to Get Discovered, a podcast about AI, SEO, and online discoverability in the age of AI. We speak with founders, business leaders, and experts who are navigating this fast-paced technology right alongside you. The better we all understand it, the higher the chances that no one gets left behind. Learn more: <a target="_blank" rel="noopener noreferrer nofollow" href="https://prerender.io/get-discovered-podcast/">https://prerender.io/get-discovered-podcast/</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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