by San Francisco Agency
Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media. Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time https://sanfrancisco.fi/category/get-known/
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Publishing Since
10/30/2018
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May 21, 2026
<p>This year at the APS Global Physics Summit in Denver, Colorado, where 14000 physicists gather to talk about breakthroughs in science and technology, I had the chance to get to know Karmela Padavic-Callaghan from New Scientist, and they kindly agreed to sit down with Get Known for an interview about their work. </p><p>Karmela is a PhD physicist turned science communicator who you will hear started their journey in physics at the age of 12 and never stopped learning about how math can describe the world we live in. As a scientist turned journalist, there has been a path of learning by fire that I think every tech and science person can appreciate when it comes to press communication. And in this world of what seems to be an AI takeover as it pressures traditional media, Karmela provided the critical reminder that humanity is still the thing that wins the day and that we need to use it to our advantage, whether you are trying to approach the press or you are the press. </p><p>When you listen to this interview, get traditional. You might want to have a pen and paper handy to jot down notes because Karmela’s insightful experience and advice will help any tech and science person gain the encouragement and confidence needed to make your best outreach and interviews. </p><p><br></p>
April 7, 2026
<p>Recently, 14000 physicists showed up in Denver, Colorado, for the APS, American Physical Society’s combined March and April meeting for 2026. Among them was the 2025 Nobel Prize winner in physics, John Martinis, who is also now CTO and co-founder of a quantum computing company called <a href="https://qolab.ai/" rel="ugc noopener noreferrer" target="_blank">Qolab</a>. </p><p>While many of us are still getting used to the computers on our desks, John Martinis has spent his career building a completely different kind of machine that uses the laws of quantum mechanics to process information. He, John Clarke, and Michel Devoret were awarded the 2025 Nobel Prize for proving that these "quantum computers" could finally solve problems that would take a traditional supercomputer thousands of years to finish. Their work marks the moment science fiction officially became scientific reality because these breakthroughs in "quantum supremacy" are set to transform everything from how we discover new medicines to how we secure our digital lives.</p><p>This podcast mixes the technical details of quantum computing and the possibilities, along with the stories from John about how his life has changed with so much press attention and selfies. John is so good at interviewing and switching between the technical descriptions and stories about his journey. If you are a technical or scientific person who needs to talk to the press, this podcast is an amazing chance to see how this is done in practice. You'll hear about topics that are incredibly complex, well beyond a non-physicist's understanding, and also get a glimpse into the personal, human experiences of a Nobel laureate.</p><p>I want to give a special thanks, as this podcast is done in cooperation with George Schwartz from <a href="https://quantumcomputingreport.com/podcast-with-john-martinis-2025-nobel-prize-winner-and-cto-of-qolab/" target="_blank" rel="ugc noopener noreferrer">Quantum Computing Report</a>, who was covering APS this year. Whether you are technical or not, or into quantum or not, please listen through and learn from the tips and tricks John and George bring to the table in this interview. </p>
February 3, 2026
<p>In this episode, we had the pleasure of talking with Petri Burtsoff from Monocle. Petri is the reporter in Finland for this international news and deep dive publication with a headquarters in London, but a huge international readership. </p><p>If you are a regular Monocle listener, Petri is probably a familiar voice, and likely you have seen his writings from Finland, but he also has a huge international experience from Africa to Italy and London. He brings all this together to provide more than 150 stories a year to the Monocle. We dive deep into not only what the Monocle covers, but he also shares a deeper insight into how the editorial processes work for those who are interested in how they choose their stories to cover. </p><p>We also talk about the comparisons between Finnish and other Nordic reporting to styles in the UK and how they are both different and similar to each other. I think this will be very useful for companies in the Nordics who are used to a certain style of discussion in interviews vs the way things are done in other international environments.</p><p>I was so interested in how Petri happens to be a person who has adapted so well and has even taken on some of the mannerisms of the cultures he has experienced over the years. I think this has made him into such an international and interesting person. <br></p><p>You can find and contact him at https://www.burtsoff.com/</p>
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Here at the Get Known podcast, we interview journalists about their work and what they cover so that companies know better how to engage with the press and get their company covered in the media.
Our big goal is to make sure that companies out there who are reaching out to the press, build the right relationships, pitch the right ideas and understand better what wastes journalists and their time
https://sanfrancisco.fi/category/get-known/
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