Get Mic'd is a marketing podcast about the ins and outs of what it takes to build a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding and PR. This podcast is perfect for CEOs, entrepreneurs and marketing professionals looking to uplevel their game. Hosted by Katie Zeppieri — founder and lead publicist of The MicDrop Agency.
Get Mic'd with Katie Zeppieri
Claim This Podcastby The MicDrop Agency
5.0(4 reviews)
11 episodes
Updated Weekly
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Podcast Overview
Get Mic'd is a marketing podcast about the ins and outs of what it takes to build a notable brand. Each episode features interviews with high-profile people—from entrepreneurs to executives—who have exceptional experience in marketing, branding and PR. This podcast is perfect for CEOs, entrepreneurs and marketing professionals looking to uplevel their game. Hosted by Katie Zeppieri — founder and lead publicist of The MicDrop Agency.
Language
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Publishing Since
9/5/2023
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Recent Episodes
October 31, 2024
Leveraging Lean Principles in Marketing with Allan Dib, Lean Marketing
<p><a href="https://www.linkedin.com/in/allandib/" target="_blank" rel="ugc noopener noreferrer">Allan Dib</a> joins <a href="https://www.linkedin.com/in/katie-zeppieri-1b58983b/" target="_blank" rel="ugc noopener noreferrer">Katie Zeppieri</a> on this episode of Get Mic’d to discuss his innovative approach to marketing through lean principles. As the author of <em>The 1-Page Marketing Plan</em> and a seasoned entrepreneur, Allan shares insights from his journey of transforming marketing strategies for businesses of all sizes. He emphasizes the shift from technical expertise to focusing on fundamental messaging and market fit, highlighting how these elements are crucial for success in today's landscape. </p> <p>Throughout the episode, Allan offers practical advice on engaging audiences, the power of storytelling, and how to keep your marketing efforts relevant amidst technological advancements. Learn how Allan’s lean marketing philosophy can elevate your brand and streamline your marketing processes.</p>
October 10, 2024
The Playbook for Authentic Content with Purna Virji, LinkedIn
<p><a href="https://www.linkedin.com/in/purnavirji/" target="_blank" rel="ugc noopener noreferrer">Purna Virji</a> joins <a href="https://www.linkedin.com/in/katie-zeppieri-1b58983b/" target="_blank" rel="ugc noopener noreferrer">Katie Zeppieri</a> on this episode of Get Mic’d to delve into the art of authentic content creation. With a wealth of experience as a globally recognized content strategist and author of <em>High-Impact Content Marketing</em>, Purna shares her insights on building trust and connection through meaningful storytelling. </p> <p>She emphasizes the significance of consistency in content marketing and the importance of being true to oneself. Throughout the episode, Purna provides practical tips for leveraging personal authenticity to enhance brand visibility and engagement. Join us to explore how Purna's innovative strategies can elevate your content marketing game and drive impactful results.</p> <p><strong>Episode Highlights</strong> 00:00 Intro 03:31 Career Journey and Transition to LinkedIn</p> <p>6:27 LinkedIn's Importance for Brands</p> <p>21:46 Short-Form Video Strategies</p> <p>26:50 Measuring Content Success</p> <p>33:36 The Power of Consistency</p> <p>42:01 Authentic Storytelling</p> <p>43:00 The Trust Triangle</p> <p>44:10 Purna’s MicDrop Moments <strong>Resources</strong></p> <ul> <li><a href="https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608459" target="_blank" rel="ugc noopener noreferrer">High-Impact Content Marketing</a></li> </ul> <ul> <li><a href="https://blog.hubspot.com/" target="_blank" rel="ugc noopener noreferrer">HubSpot Blog</a></li> </ul> <ul> <li><a href="https://learning.linkedin.com/cx/get-started?src=go-pa&trk=sem-ga_campid.20913255557_asid.161076147087_crid.702042185236_kw.linkedin%20learning_d.c_tid.kwd-296672886869_n.g_mt.b_geo.9000942&mcid=7148407339128156199&cid=&gad_source=1&gclid=Cj0KCQjwsJO4BhDoARIsADDv4vCQeXRpOqg9V2dJBFfSmjbZT_HyaPMGKHOe6p09YD2PlPAp1RRGv04aAkGGEALw_wcB&gclsrc=aw.ds" target="_blank" rel="ugc noopener noreferrer">LinkedIn Learning</a></li> </ul> <ul> <li>National Park Service: <a href="https://www.linkedin.com/company/nationalparkservice/" target="_blank" rel="ugc noopener noreferrer">LinkedIn Page</a></li> </ul> <ul> <li><a href="https://hbr.org/2020/05/begin-with-trust" target="_blank" rel="ugc noopener noreferrer">Dr. Frances Frei's Trust Triangle</a> </li> </ul> <ul> <li>Connect with <a href="https://www.linkedin.com/in/purnavirji/" target="_blank" rel="ugc noopener noreferrer">Purna Virji</a></li> <li>Listen to more <a href="https://tr.ee/h4cuVjypEh" target="_blank" rel="ugc noopener noreferrer">Get Mic’d episode</a></li> </ul> <p><strong>About Purna</strong></p> <p><strong>Purna Virji </strong>is a globally recognized content strategist and multiple award-winning author of <a href="https://www.amazon.com/High-Impact-Content-Marketing-Strategies-Intentional/dp/1398608432" target="_blank" rel="ugc noopener noreferrer">High-Impact Content Marketing</a>. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.</p>
September 20, 2024
Creating Impact Through Community & Live Events with Maryam Banikarim, Fortune
<p><a href="https://www.linkedin.com/in/maryambanikarim/">Maryam Banikarim</a> joins <a href="https://www.linkedin.com/in/katie-zeppieri-1b58983b/">Katie Zeppieri</a> on this episode of <em>Get Mic’d</em> to share her inspiring journey from almost launching a travel guide with Gap’s "Individuals of Style" campaign to leading Fortune’s Most Powerful Women and Brainstorm Tech brands. </p> <p>As a purpose-driven leader and community builder, Maryam highlights the importance of resilience, personal storytelling, and building meaningful connections. She also shares success stories from her entrepreneurial ventures, her TED Talk on overcoming obstacles, and her leadership role in creating impactful live events. In this episode, discover how Maryam’s approach to branding, purpose, and community can transform your career and business strategies.</p> <p><strong>Episode Highlights</strong></p> <p>00:00 Intro</p> <p>00:55 The Gap Story and Career Beginnings</p> <p>5:01 The Power of Personal Stories and Resilience</p> <p>07:18 Overcoming Obstacles and Building Resilience</p> <p>13:51 Career Transitions and Innovation</p> <p>21:03 Entrepreneurial Ventures and Community Building</p> <p>33:05 Return to Corporate Life and Purpose-Driven Work</p> <p>42:15 Joining Fortune and Leading the Most Powerful Women Brand</p> <p>46:23 Maryam’s MicDrop Moments</p> <p> <strong>Resources</strong></p> <ul> <li><p><a href="https://www.sipa.columbia.edu/">Columbia School of International and Public Affairs</a></p> </li> <li><p><a href="https://www.nssmag.com/en/fashion/23399/gap-most-iconic-advertising-campaigns">Gap Campaign: Individuals of Style</a></p> </li> <li><p><a href="https://business.columbia.edu/executives-residence">Columbia Business School: Executives in Residence</a></p> </li> <li><p><a href="https://www.cordonbleu.edu/paris/home/en">Le Cordon Bleu</a></p> </li> <li><p><a href="https://www.wired.com/1994/02/advertising-2/">Is Advertising Dead?</a> By <a href="https://www.wired.com/">Wired</a> </p> </li> <li><p><a href="https://vimeo.com/723849827">Maryam Banikarim Columbia Business School Commencement Speech</a></p> </li> <li><p><a href="https://fortune.com/europe/2024/08/07/britains-month-old-government-prepares-to-tackle-the-worst-national-disorder-in-over-a-decade-as-far-right-riots-spread-edl-immigration-violence/">Britain’s month-old government prepares to tackle worst national disorder in over a decade as far-right riot spread </a>by <a href="https://fortune.com/">Fortune</a></p> </li> <li><p><a href="https://www.amazon.ca/Built-Last-Successful-Visionary-Companies/dp/0060516402">Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry Porras</a></p> </li> <li><p><a href="https://www.nytimes.com/2023/03/20/nyregion/love-new-york-campaign.html">WE❤️NYC Campaign</a></p> </li> <li><p><a href="https://www.amazon.ca/Good-Great-Some-Companies-Others/dp/0066620996">Jim Collins' Good to Great</a></p> </li> <li><p><a href="https://www.amazon.ca/Never-Eat-Alone-Expanded-Updated/dp/0385346654">Keith Ferrazzi's Never Eat Alone</a></p> </li> <li><p><a href="https://www.priyaparker.com/book-art-of-gathering">Priya Parker's The Art of Gathering</a></p> </li> <li><p><a href="https://www.longesttablenyc.com/">The Longest Table</a></p> </li> <li><p>Connect with Maryam Banikarim: <a href="https://www.linkedin.com/in/maryambanikarim/">LinkedIn</a> </p> </li> <li><p>Connect with <a href="https://fortune.com/">Fortune </a>Media on <a href="https://www.linkedin.com/company/fortune/">LinkedIn</a></p> </li> <li><p>Listen to more <a href="https://tr.ee/h4cuVjypEh">Get Mic’d episodes</a></p> </li> </ul>
11 total episodes available
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This podcast updates weekly.
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