Ryan shares his journey from working in marketing at Sound Relief Tinnitus & Hearing Center to launching his own consulting business. He emphasizes the importance of online visibility and reputation in today's digital landscape, particularly in the context of AI search. Ryan discusses how businesses can build trust and community, and he offers insights into effective marketing strategies.
Get Out from Behind the 8-Ball Podcast
Claim This Podcastby Ryan Prutsman
9 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
Ryan shares his journey from working in marketing at Sound Relief Tinnitus & Hearing Center to launching his own consulting business. He emphasizes the importance of online visibility and reputation in today's digital landscape, particularly in the context of AI search. Ryan discusses how businesses can build trust and community, and he offers insights into effective marketing strategies.
Language
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Publishing Since
10/5/2025
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Recent Episodes
December 29, 2025
Ep. 9 | The Truth About Corporate Consulting & Why It Often Fails
<p>In this episode, Ryan discusses the pervasive reliance on corporate consulting in America and the inherent problems within the consulting industry. He identifies three main structural issues that lead to consulting failures and explains why he founded 8-Ball Consulting as a solution to these problems. Ryan emphasizes the importance of practical experience, accountability, and genuine relationships in consulting, particularly for small businesses.8-ballconsulting.com</p><p>Schedule a Call: https://calendar.app.google/LLXhcqCsyRerTn4i6TakeawaysAmerica has become dependent on corporate consulting.Many consultants lack real-world experience.Consultants often do not own the outcomes of their advice.The costs of consulting are often underestimated.Leaders hire consultants to avoid accountability.Consultants justify pre-existing decisions rather than create new ones.8-Ball Consulting was founded to counteract traditional consulting failures.Practical experience is crucial for effective consulting.Building relationships is key to successful consulting.8-Ball Consulting prioritizes results over theoretical advice.</p>
December 4, 2025
Ep. 8 | How Social Media Marketing Will Change in 2026 (and How Your Brand Can Actually Win)
<p>In Episode 8, we explore the future of social media marketing and how it's set to transform by 2026. Discover the key shifts in social search, AI-driven brand visibility, and the new metrics that will define success. Learn how to adapt your brand strategy to thrive in this evolving landscape, with insights on Instagram's hashtag changes and the importance of consistent brand alignment. Tune in to uncover actionable strategies that will help your brand not just survive, but win in the digital age. Don't miss this essential guide to staying ahead in social media marketing!</p><p>Key Takeaways:</p><ul><li>Social platforms are evolving into AI-driven discovery engines.</li><li>Instagram's hashtag rules have shifted from reach to categorization.</li><li>Brand consistency across platforms is crucial for AI evaluation.</li><li>New visibility metrics focus on influence, not just traffic.</li><li>Social search is becoming the primary discovery engine.</li><li>Google is transforming into a personal assistant for actions.</li><li>AI brand clarity audits are essential for accurate representation.</li><li>Content should be optimized for discovery, not just virality.</li><li>Repurposing content across platforms enhances visibility.</li><li>Tracking visibility metrics that correlate to revenue is key</li></ul><p>Visit: <a href="8-ballconsulting.com" target="_blank" rel="ugc noopener noreferrer">8-ballconsulting.com</a></p>
November 21, 2025
Ep. 7 | From Behind the 8-Ball: Marketing Insights with Ryan & Spenser
<p>Join Ryan and Spenser as they dive into the world of marketing, sharing insights from their experiences in both large-scale operations and small business environments. Discover how Ryan's expertise in handling Google profiles and websites can help small businesses thrive by saving time and generating leads. Tune in for engaging discussions, practical tips, and a fun segment where they evaluate famous marketing campaigns. Don't miss this episode packed with valuable marketing strategies and a touch of humor!</p><p>Takeaways---</p><p>Optimize Google profiles to drive traffic.</p><p>Handling websites can save businesses time.</p><p>Lead generation is crucial for small businesses.</p><p>Marketing strategies differ for large and small businesses.</p><p>Responding to reviews can improve business reputation.</p><p>Digital marketing is essential for modern businesses.</p><p>Understanding customer needs is key to marketing.</p><p>Effective marketing can boost business growth.</p><p>Small businesses need tailored marketing solutions.</p><p>Experience in large companies can benefit small businesses.</p>
9 total episodes available
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This podcast updates daily.
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