Get ready to build your online sales machine, find your true voice and grow a business with impact post Corona
Get Real Online with Fin Wycherley
Claim This Podcastby Fin Wycherley
8 episodes
Updated Daily
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Podcast Overview
Get ready to build your online sales machine, find your true voice and grow a business with impact post Corona
Language
🇺🇲
Publishing Since
8/6/2020
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Recent Episodes
September 23, 2020
TikTok for Small Business
<p>In today's episode, we discover how to use TikTok for small business. With more than 1bn downloads, it's a platform that's difficult to ignore. This interview took place on BBC Radio Scotland's Drivetime show with the adorable John Beattie on Monday 21st September 2020. We cover the phenomenal results some local small businesses are getting from being an early adopter on social media platforms, as well as working with influencers and achieving cult status.</p>
September 16, 2020
How Black People Can Get Ahead in the Magazine Industry in 2021
<p>Interview with Nikki Simpson, Head of the International Magazine Centre</p> <p>In today's episode of Get Real Online with Fin Wycherley, we contemplate how come there are more flamingos on the front covers of mainstream women's magazines than black women with the inspirational Nikki Simpson, head of the International Magazine Centre. In particular, we discuss how black people (and other minorities) can get ahead in the magazine industry in 2020.</p> <p>Throughout this fascinating interview, we discuss:</p> <ul> <li>why the International Magazine Centre was set up</li> <li>What has happened to the magazine industry over lockdown?</li> <li>Who are the best performing Scottish publications</li> <li>Who are the exciting emerging publications cropping up across the globe</li> <li>The demise of some of the biggest publishers</li> <li>How some publications have thrived during the Corona crisis.</li> <li>The issue of online presence for magazines and in particular how their online presence has fared over the crisis.</li> <li>Recommendations on what people can do to change the representation of minorities in magazines, whether on the front cover, between the covers or behind the scenes in the boardroom, management, on the team or part of the freelancer network.</li> <li>Research by Ivana Bell from Derby University</li> <li>The new training course with low barriers to access for Black and Asian Minority Ethnic people or people with care responsibilities or without access to funds to get into the magazine industry.</li> <li>How to recruit for black or female talent proactively in order to get a positive effect on your bottom line</li> <li>Whitewashing, backlashes as well as structural and systemic racism</li> <li>White supremacy and superiority diminishes other cultural representations without being overtly racist.</li> <li>The impact of the new head of Vogue, Edward Enninful.</li> </ul> <p>To find out more about the training course, go <a href="https://internationalmagazinecentre.com/training/">to</a> <a href="https://internationalmagazinecentre.com/training/">https://internationalmagazinecentre.com/train</a>ing/ or email <a href="mailto:Nikki@internationalmagazinecentre.com">Nikki@internationalmagazinecentre.com</a></p> <p>Sign up for more incredible Get Real Online with Fin Wycherley episodes, online business news and social media training http://bit.ly/ 2YHmjOV </p>
September 9, 2020
Do Black Lives Matter in Scotland? Interview with Black Lives Matter Edinburgh Cynthia Gentle and Lizzay Riungu
<p>Are people overtly racist, subtly racist or not racist at all in Scotland? What kind of racism happens in schools, employment, and the streets? Learn how many Scottish white people are adamant they are NOT racist because they 'don't see colour' yet end up gaslighting many black and minority ethnic people's day-to-day experience in oh so many micro racial aggressions.</p> <p>Listen to Cynthia Gentle and Lizzay Riungu, founders of Black Lives Matter Edinburgh and members of the new Association of Afro Caribbean Society of Scotland</p>
8 total episodes available
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- What is Get Real Online with Fin Wycherley?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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